Perfume Genius

Perfume Genius — pop artist from US.

Mike Hadreas, known as Perfume Genius, presents his seventh album, "Glory," showcasing a blend of muscular instrumentation and poignant lyricism. Collaborating…

Influence: 62.06% Fanbase: 47.42% Trending: 69.38% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 22.46% • Very Strong

As of 2025-09-09

230,148

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:51:27 UTC

Genres

popindie popart popchamber popchamber psychseattle indieexperimental poppopalternativeindie rockalternativeelectronicelectropopchillwavefolk & traditionalfreak folk

Biography

Mike Hadreas, known as Perfume Genius, presents his seventh album, "Glory," showcasing a blend of muscular instrumentation and poignant lyricism. Collaborating with partner Alan Wyffels, producer Blake Mills, and a powerful band, including guitarists Meg Duffy and Greg Uhlmann, Hadreas delves into themes of alienation and desire with a touch of gallows humor. The album captures the internal struggle of balancing public exposure with a natural inclination towards isolation, leading Hadreas to embrace a more collaborative songwriting process, resulting in a vulnerable yet engaging musical journey.

"Glory" by Perfume Genius navigates the dichotomy between internal introspection and external pressures, reflecting Hadreas' evolution as an artist seeking connection amidst solitude. Drawing inspiration from his experiences touring and engaging with audiences worldwide, the album finds a delicate balance between personal expression and collaborative creativity. By inviting his bandmates to contribute to the arrangements, Hadreas explores new depths in his music, creating a raw and emotionally resonant work that shines a light on the complexities of human emotion.

Top Brand Affinities

Report Date: 2025-09-09

Perfume Genius draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, BRAZIL, UNITED KINGDOM. The skew is heavily male (61%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 6,443 avg views per post, with Instagram sustaining the conversation. Audience adjacency to MOOG, Grindr, Jean Paul Gaultier makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Perfume Genius score 1.40% — Moderate bucket.

Brand: MOOGBrand: GrindrBrand: Jean Paul Gaultier

Followers:230,148

Engagements:3,232

Rate:1.4%

Posts:1,005

Avg Likes:3,198

Avg Comments:50

Avg Views:10,613

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 230,148 · Engagements 3,232 · Rate 1.4% Posts 1,005 · Views 10,613 · Avg Likes 3,198 · Avg Comments 50 · Avg Views 10,613	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 37% 35-44: 12% 45-64: 6%	Largest: 18-24 (41%); next: 25-34 (37%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	UNITED STATES (27%) BRAZIL (8%) UNITED KINGDOM (8%) CANADA (5%) FRANCE (4%)	Top regions: UNITED STATES (27%), BRAZIL (8%), UNITED KINGDOM (8%)
Platform Engagement	Instagram: 2,832 avg likes/post · Tiktok: 6,443 avg views/post · Youtube: 4,170 avg views/post	Best reach: Tiktok 6,443 avg views; best engagement: Instagram 2,832 avg likes

Top Brand Affinities

MOOG

Score: 22.46

Grindr

Score: 21.77

Jean Paul Gaultier

Score: 15.54

Tate Modern

Score: 12.64

Vivienne Westwood

Score: 9.61

Acne Studios

Score: 9.30

Maison Margiela

Score: 7.95

JACQUEMUS

Score: 7.43

Loewe

Score: 7.35

Alexander McQueen

Score: 7.15

Ableton

Score: 7.12

Glossier

Score: 7.08

Brand	Category	Score
MOOG		22.46
Grindr		21.77
Jean Paul Gaultier		15.54
Tate Modern		12.64
Vivienne Westwood		9.61
Acne Studios		9.30
Maison Margiela		7.95
JACQUEMUS		7.43
Loewe		7.35
Alexander McQueen		7.15
Ableton		7.12
Glossier		7.08
Coachella		6.11
Lollapalooza		5.79
Tinder		5.17
Paramount Pictures		5.10
Showtime		5.05
Spotify Music		4.77
Polaroid		4.65
Dr. Martens		4.41
Kickstarter		4.31
SoundCloud		4.08
Vogue		4.02
Airbnb		3.93
Oculus		3.93
Miu Miu		3.87
Verizon		3.76
Kodak		3.73
Taco Bell		3.63
Urban Outfitters		3.59
Marc Jacobs		3.52
Emporium		3.51
Campari		3.38
MTV		3.07
TOM FORD		2.76
Lush		2.72
Yves Saint Laurent		2.71
Balenciaga		2.69
Warner Bros		2.68
Moschino		2.62
Aperol		2.61
Prada		2.55
Prismacolor		2.52
Carhartt		2.48
BBC		2.46
Fujifilm		2.40
ASOS		2.33
Guinness		2.24
HBO		2.21
Versace		2.18

Official Profiles

Artist: Perfume Genius

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2025-12-08 03:00 UTC	Perfume Genius, Hand Habits	Princess Theatre, Woolloongabba	City of Brisbane, Australia	songkick.com songkick.com
2025-12-08 03:00 UTC	Perfume Genius, Hand Habits	The Princess Theatre	Woolloongabba, Australia	ticketmaster-au.tm7566.net found.ee
2025-12-10 03:00 UTC	Perfume Genius, Hand Habits	Sydney Opera House	Sydney, Australia	songkick.com found.ee songkick.com
2026-03-26 19:00 UTC	Big Ears Festival 2026	Tennessee Theatre	Knoxville, United States	songkick.com bigearsfestival.org bigearsfestival.org bigearsfestival.org bigearsfestival.org songkick.com songkick.com ticketmaster.evyy.net bigearsfestival.org ticketmaster.evyy.net