Pentatonix Brand Affinity ranks highest Chick-fil-A at 4.33% . Very Strong. Score DMDB 70.00% | Fanbase 71.30%

Pentatonix — pop artist from US.

Pentatonix, a vocal quintet formed in 2011, have achieved notable success in the music industry. The group has won 3 GRAMMY Awards and received a Daytime EMMY…

Pentatonix

Superstar

Country: US | Artist ID: 11e81bba-4cfc-5038-84c4-a0369fe50396

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Genres

poppopmainstream popclassical, ensemble & operaa cappella

Influential: 70.00% Fanbase: 71.30% Trending: 69.35%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Chick-fil-A • 4.33% • Very Strong

As of 2025-09-09

29,365,060

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 70.00% | Fanbase 71.30% | Trending 69.35% | CAREER STAGE: SUPERSTAR

Biography

Pentatonix, a vocal quintet formed in 2011, have achieved notable success in the music industry. The group has won 3 GRAMMY Awards and received a Daytime EMMY Award nomination. With a catalog of albums that have collectively sold 10 million copies worldwide and garnered billions of streams, Pentatonix has consistently topped charts, including achieving back-to-back #1 albums. They made history as the first a cappella act to win in the "Best Arrangement, Instrumental or A Cappella" category at the GRAMMY Awards in 2015 and 2016, followed by a win in the "Best Country Duo/Group Performance" category in 2017. Their 2021 release, Evergreen, and 2022 release, Holidays Around The World, set new records for the group, accompanied by successful tours. In 2023, Pentatonix received a star on the Hollywood Walk Of Fame and concluded the year with a North American Christmas Tour in support of their holiday greatest hits album, The Greatest Christmas Hits. Additionally, the group starred in the holiday romantic comedy film, Meet Me Next Christmas, which reached the No. 1 Movie spot on Netflix Charts upon its release.

Report Date: 2025-09-09

Pentatonix speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, BRAZIL, INDONESIA. Composition is female-leaning (53%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (1,300,000 avg views per post), and Tiktok supplies credible back-and-forth with core fans. Affinity clusters near Chick-fil-A, NBC, Nickelodeon, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Pentatonix score 0.46% — Low bucket.

Brand: Chick-fil-ABrand: NBCBrand: Nickelodeon

Followers:29,365,060

Engagements:135,033

Rate:0.5%

Posts:5,231

Avg Likes:129,320

Avg Comments:1,129

Avg Views:1,471,906

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 29,365,060 · Engagements 135,033 · Rate 0.5% Posts 5,231 · Views 1,471,906 · Avg Likes 129,320 · Avg Comments 1,129 · Avg Views 1,471,906	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 29% 35-44: 8% 13-17: 6%	Largest: 18-24 (52%); next: 25-34 (29%)
Gender Split	Female: 53% Male: 47% Non-binary/Other: 0%	Skews female (53%)
Top Countries	UNITED STATES (28%) BRAZIL (11%) INDONESIA (4%) PHILIPPINES (4%) NIGERIA (4%)	Top regions: UNITED STATES (28%), BRAZIL (11%), INDONESIA (4%)
Platform Engagement	Instagram: 26,718 avg likes/post · Tiktok: 1,300,000 avg views/post · Youtube: 171,906 avg views/post	Best reach: Tiktok 1,300,000 avg views; best engagement: Tiktok 89,600 avg likes

Top Brand Affinities

Chick-fil-A

Score: 4.33

NBC

Score: 3.00

Nickelodeon

Score: 2.89

Busch

Score: 2.74

AMC

Score: 2.38

Walmart

Score: 2.25

Urban Decay Cosmetics

Score: 2.22

League of Legends

Score: 2.20

Chipotle Mexican Grill

Score: 2.15

Universal

Score: 2.12

BBC

Score: 2.10

Walt Disney

Score: 2.08

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Top Brand Affinities

Brand	Category	Score
Chick-fil-A		4.33
NBC		3.00
Nickelodeon		2.89
Busch		2.74
AMC		2.38
Walmart		2.25
Urban Decay Cosmetics		2.22
League of Legends		2.20
Chipotle Mexican Grill		2.15
Universal		2.12
BBC		2.10
Walt Disney		2.08
Pokemon Go		2.06
Showtime		2.03
Costco		2.03
Chrysler		1.99
Sephora		1.98
Lush		1.96
Star Wars		1.95
Polaroid		1.95
Forever 21		1.94
Target		1.89
Snoopy And The Peanuts Gang		1.88
Starbucks		1.87
Sunnies Studios		1.87
Fenty beauty		1.83
LEGOLAND		1.80
Pandora		1.77
Pokemon		1.73
Tarte Cosmetics		1.68
Hollister Co		1.65
Netflix		1.62
Too Faced Cosmetics		1.62
Marvel Entertainment		1.61
OREO		1.61
McDonald's		1.61
HBO		1.59
Activision Blizzard		1.51
Pixar		1.48
DC Entertainment		1.45
Spotify Music		1.44
Bershka		1.42
NYX Cosmetics		1.41
CBS		1.38
Warner Bros		1.36
Nintendo		1.33
The Olympic Games		1.32
CBS Television Studios		1.31
Versace		1.31
Pepsi		1.27