Pennywise
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
405,381
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:34:49 UTC
Genres
Biography
With their latest album, Never Gonna Die, Pennywise returns with a fresh lineup and a timeless sound that confronts today’s turbulent world. Led by singer Jim Lindberg and guitarist Fletcher Dragge, the band stays true to their roots, delivering a record that resonates with their dedicated fanbase. Produced by Cameron Webb, the album serves as a testament to Pennywise’s enduring legacy and unwavering spirit.
Pennywise cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, BRAZIL, CANADA. A heavily male (80%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 8,683 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Ampeg, Burton Snowboards, DC Shoes, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 405,381 · Engagements 4,742 · Rate 1.2% Posts 867 · Views 8,683 · Avg Likes 4,744 · Avg Comments 73 · Avg Views 8,683 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 43% 18-24: 26% 35-44: 21% 45-64: 6% |
Largest: 25-34 (43%); next: 18-24 (26%) |
| Gender Split |
Female: 20% Male: 80% Non-binary/Other: 0% |
Skews male (80%) |
| Top Countries |
UNITED STATES (28%) BRAZIL (18%) CANADA (6%) AUSTRALIA (3%) UNITED KINGDOM (3%) |
Top regions: UNITED STATES (28%), BRAZIL (18%), CANADA (6%) |
| Platform Engagement | Instagram: 4,682 avg likes/post · Youtube: 8,683 avg views/post | Best reach: Youtube 8,683 avg views; best engagement: Instagram 4,682 avg likes |
Top Brand Affinities
Ampeg
Burton Snowboards
DC Shoes
Fred Perry
Volcom
Jameson
Monster Beverage
Hot Topic
DeLorean Motor Company
Columbia Pictures
Coors
Bud Light
| Brand | Category | Score |
|---|---|---|
| Ampeg | 22.50 | |
| Burton Snowboards | 14.22 | |
| DC Shoes | 14.18 | |
| Fred Perry | 10.46 | |
| Volcom | 9.76 | |
| Jameson | 7.67 | |
| Monster Beverage | 6.93 | |
| Hot Topic | 6.47 | |
| DeLorean Motor Company | 6.39 | |
| Columbia Pictures | 6.39 | |
| Coors | 6.21 | |
| Bud Light | 5.55 | |
| Vans | 5.32 | |
| NHL | 5.27 | |
| Comedy Central | 4.89 | |
| Alpinestars | 4.87 | |
| Husqvarna Motorcycles | 4.84 | |
| Dr. Martens | 4.78 | |
| Verizon | 4.77 | |
| Pacific Northwest Wonderland | 4.71 | |
| Harley-Davidson | 4.54 | |
| Pilsner Urquell | 4.41 | |
| Billabong | 4.22 | |
| Sega | 4.16 | |
| Hurley | 4.14 | |
| Lollapalooza | 4.11 | |
| Nickelodeon | 3.97 | |
| Nixon | 3.97 | |
| Spotify Music | 3.86 | |
| Budweiser | 3.79 | |
| Jack Daniels | 3.77 | |
| ESPN | 3.75 | |
| Fallout | 3.61 | |
| Star Wars | 3.55 | |
| Taco Bell | 3.47 | |
| AMC | 3.47 | |
| Cadillac | 3.46 | |
| MTV | 3.30 | |
| GMC | 3.18 | |
| WWE | 3.16 | |
| Guinness | 3.08 | |
| Warner Bros | 2.96 | |
| Paramount Pictures | 2.94 | |
| Carhartt | 2.94 | |
| Nintendo | 2.90 | |
| NFL | 2.86 | |
| Los Angeles Lakers | 2.64 | |
| Hot Wheels | 2.53 | |
| Lego | 2.41 | |
| GoPro | 2.40 |
Official Profiles
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LoginArtist: Pennywise
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















