Pennywise

Pennywise

Country: US

Influence: 62.98% Fanbase: 53.41% Trending: 67.76% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 22.50% • Very Strong

As of 2025-09-08

405,381

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:34:49 UTC

Genres

punkpunkska punkskate punkmelodic hardcoresocal pop punkhardcore punk

Biography

Pennywise, the iconic Hermosa Beach band, continues to captivate audiences with their California-centric energy. They stand as a symbol of punk rock resilience, maintaining a loyal following through their powerful anthems that blend rebellion with excitement. Tracks like “Same Old Story” and “Bro Hymn” have solidified their place in the punk rock and hardcore scene over the past three decades.

With their latest album, Never Gonna Die, Pennywise returns with a fresh lineup and a timeless sound that confronts today’s turbulent world. Led by singer Jim Lindberg and guitarist Fletcher Dragge, the band stays true to their roots, delivering a record that resonates with their dedicated fanbase. Produced by Cameron Webb, the album serves as a testament to Pennywise’s enduring legacy and unwavering spirit.

Pennywise Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Pennywise cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, BRAZIL, CANADA. A heavily male (80%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 8,683 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Ampeg, Burton Snowboards, DC Shoes, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Pennywise score 1.17%Moderate bucket.
Brand: AmpegBrand: Burton SnowboardsBrand: DC Shoes
Followers:405,381
Engagements:4,742
Rate:1.2%
Posts:867
Views:8,683
Avg Likes:4,744
Avg Comments:73
Avg Views:8,683

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 405,381 · Engagements 4,742 · Rate 1.2%
Posts 867 · Views 8,683 · Avg Likes 4,744 · Avg Comments 73 · Avg Views 8,683
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 43%
18-24: 26%
35-44: 21%
45-64: 6%
Largest: 25-34 (43%); next: 18-24 (26%)
Gender Split Female: 20%
Male: 80%
Non-binary/Other: 0%
Skews male (80%)
Top Countries UNITED STATES (28%)
BRAZIL (18%)
CANADA (6%)
AUSTRALIA (3%)
UNITED KINGDOM (3%)
Top regions: UNITED STATES (28%), BRAZIL (18%), CANADA (6%)
Platform Engagement Instagram: 4,682 avg likes/post · Youtube: 8,683 avg views/post Best reach: Youtube 8,683 avg views; best engagement: Instagram 4,682 avg likes

Top Brand Affinities

Ampeg
Score: 22.50
Burton Snowboards
Score: 14.22
DC Shoes
Score: 14.18
Fred Perry
Score: 10.46
Volcom
Score: 9.76
Jameson
Score: 7.67
Monster Beverage
Score: 6.93
Hot Topic
Score: 6.47
DeLorean Motor Company
Score: 6.39
Columbia Pictures
Score: 6.39
Coors
Score: 6.21
Bud Light
Score: 5.55
Brand Category Score
Ampeg 22.50
Burton Snowboards 14.22
DC Shoes 14.18
Fred Perry 10.46
Volcom 9.76
Jameson 7.67
Monster Beverage 6.93
Hot Topic 6.47
DeLorean Motor Company 6.39
Columbia Pictures 6.39
Coors 6.21
Bud Light 5.55
Vans 5.32
NHL 5.27
Comedy Central 4.89
Alpinestars 4.87
Husqvarna Motorcycles 4.84
Dr. Martens 4.78
Verizon 4.77
Pacific Northwest Wonderland 4.71
Harley-Davidson 4.54
Pilsner Urquell 4.41
Billabong 4.22
Sega 4.16
Hurley 4.14
Lollapalooza 4.11
Nickelodeon 3.97
Nixon 3.97
Spotify Music 3.86
Budweiser 3.79
Jack Daniels 3.77
ESPN 3.75
Fallout 3.61
Star Wars 3.55
Taco Bell 3.47
AMC 3.47
Cadillac 3.46
MTV 3.30
GMC 3.18
WWE 3.16
Guinness 3.08
Warner Bros 2.96
Paramount Pictures 2.94
Carhartt 2.94
Nintendo 2.90
NFL 2.86
Los Angeles Lakers 2.64
Hot Wheels 2.53
Lego 2.41
GoPro 2.40

Official Profiles

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Artist: Pennywise

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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