Penny and Sparrow

Penny and Sparrow

Country: US

Influence: 55.37% Fanbase: 33.98% Trending: 66.06% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Warby Parker • 31.77% • Very Strong

As of 2025-09-09

72,045

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:03:14 UTC

Genres

popacoustic popindiecousticaindie popamericannew americanabluesstomp and hollerfolk & traditionalindie folkindie anthem-folksinger/songwriter

Biography

Andy and Kyle are a dynamic musical duo known for their captivating performances and infectious energy. Their seamless blend of acoustic guitar and soulful vocals creates a unique sound that resonates with audiences of all ages. With a diverse repertoire spanning from classic rock to contemporary pop, Andy and Kyle deliver an engaging and memorable musical experience that leaves listeners wanting more. Their passion for music is evident in every note they play, making them a sought-after act for events and venues looking to elevate their entertainment offerings. Whether performing at intimate gatherings or large-scale events, Andy and Kyle never fail to leave a lasting impression with their talent and charisma.

Together, Andy and Kyle bring a refreshing and authentic approach to live music, drawing inspiration from their shared love for creating meaningful connections through song. Their harmonious blend of voices and instrumental prowess showcases their musical chemistry and dedication to their craft. Andy and Kyle's ability to connect with their audience on a personal level sets them apart as performers who truly care about the impact of their music. Their genuine passion for sharing their artistry with others shines through in every performance, making them a standout act in the music industry. Through their music, Andy and Kyle continue to inspire and uplift listeners, solidifying their reputation as a talented and engaging musical duo.

Penny and Sparrow Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Penny and Sparrow has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, BRAZIL, CANADA. A female-leaning (53%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 1,444 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Warby Parker, Madewell, Chick-fil-A signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Penny and Sparrow score 1.40%Moderate bucket.
Brand: Warby ParkerBrand: MadewellBrand: Chick-fil-A
Followers:72,045
Engagements:1,008
Rate:1.4%
Posts:961
Views:2,091
Avg Likes:993
Avg Comments:30
Avg Views:2,091

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 72,045 · Engagements 1,008 · Rate 1.4%
Posts 961 · Views 2,091 · Avg Likes 993 · Avg Comments 30 · Avg Views 2,091
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 44%
25-34: 36%
35-44: 10%
45-64: 5%
Largest: 18-24 (44%); next: 25-34 (36%)
Gender Split Female: 53%
Male: 47%
Non-binary/Other: 0%
Skews female (53%)
Top Countries UNITED STATES (66%)
BRAZIL (8%)
CANADA (4%)
UNITED KINGDOM (3%)
SOUTH AFRICA (2%)
Top regions: UNITED STATES (66%), BRAZIL (8%), CANADA (4%)
Platform Engagement Instagram: 831 avg likes/post · Tiktok: 1,444 avg views/post · Youtube: 647 avg views/post Best reach: Tiktok 1,444 avg views; best engagement: Instagram 831 avg likes

Top Brand Affinities

Warby Parker
Score: 31.77
Madewell
Score: 24.49
Chick-fil-A
Score: 15.48
Houston Livestock Show and Rodeo
Score: 15.14
Kroger
Score: 13.13
Anthropologie
Score: 12.68
Free People
Score: 12.35
West Elm
Score: 11.11
Pacific Northwest Wonderland
Score: 9.02
Verizon
Score: 9.01
Bonneville
Score: 8.52
OLD NAVY
Score: 7.86
Brand Category Score
Warby Parker 31.77
Madewell 24.49
Chick-fil-A 15.48
Houston Livestock Show and Rodeo 15.14
Kroger 13.13
Anthropologie 12.68
Free People 12.35
West Elm 11.11
Pacific Northwest Wonderland 9.02
Verizon 9.01
Bonneville 8.52
OLD NAVY 7.86
Target 7.86
J.Crew 7.76
Glossier 7.70
Kickstarter 7.63
TOMS 7.53
Amazon Music 7.48
Coors 7.37
Publix 7.07
Airbnb 6.98
T.J. Maxx 6.40
Walgreens 6.36
Carhartt 5.93
Showtime 5.35
Urban Outfitters 5.27
Busch 5.13
Chipotle Mexican Grill 4.98
Paramount Pictures 4.83
Taco Bell 4.78
Spotify Music 4.64
NORDSTROM 4.62
The Home Depot 4.60
Margaritaville 4.45
HomeGoods 4.38
American Eagle 4.26
Lululemon Athletica 4.11
Holden 4.09
Costco 3.97
Walmart 3.92
Cadillac 3.72
Emporium 3.59
Bethesda Softworks 3.54
The Olympic Games 3.39
WWE 3.31
NBC 3.29
Kodak 3.27
Gatorade 3.16
Philips 3.06
Polaroid 2.91

Official Profiles

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Artist: Penny and Sparrow

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Penny and Sparrow today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-09-29)

Total: 504,772

PLATFORM TOTAL %
Spotify Spotify 504,772 100.00%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-04-08 03:00 UTC Penny and Sparrow Jefferson Theater Charlottesville, United States
2026-04-10 02:00 UTC Penny and Sparrow Rams Head On Stage Annapolis, United States
2026-04-10 02:00 UTC Penny and Sparrow, Caleb Elliott Rams Head Tavern Annapolis, United States
2026-04-11 02:00 UTC Penny and Sparrow, Caleb Elliott Thunderbird Cafe' Pittsburgh, United States
2026-04-11 03:00 UTC Penny and Sparrow Thunderbird Café & Music Hall Pittsburgh, United States
2026-04-12 02:00 UTC Penny and Sparrow The Ark Ann Arbor, United States
2026-04-13 02:00 UTC Penny and Sparrow, Caleb Elliott The Ludlow Garage Cincinnati, United States
2026-04-13 02:30 UTC Penny and Sparrow Ludlow Garage Cincinnati, United States
2026-04-15 02:00 UTC Penny and Sparrow The Burl Lexington, United States

Trending Artist