Penny and Sparrow
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
72,045
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:03:14 UTC
Genres
Biography
Together, Andy and Kyle bring a refreshing and authentic approach to live music, drawing inspiration from their shared love for creating meaningful connections through song. Their harmonious blend of voices and instrumental prowess showcases their musical chemistry and dedication to their craft. Andy and Kyle's ability to connect with their audience on a personal level sets them apart as performers who truly care about the impact of their music. Their genuine passion for sharing their artistry with others shines through in every performance, making them a standout act in the music industry. Through their music, Andy and Kyle continue to inspire and uplift listeners, solidifying their reputation as a talented and engaging musical duo.
Penny and Sparrow has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, BRAZIL, CANADA. A female-leaning (53%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 1,444 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Warby Parker, Madewell, Chick-fil-A signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 72,045 · Engagements 1,008 · Rate 1.4% Posts 961 · Views 2,091 · Avg Likes 993 · Avg Comments 30 · Avg Views 2,091 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 44% 25-34: 36% 35-44: 10% 45-64: 5% |
Largest: 18-24 (44%); next: 25-34 (36%) |
| Gender Split |
Female: 53% Male: 47% Non-binary/Other: 0% |
Skews female (53%) |
| Top Countries |
UNITED STATES (66%) BRAZIL (8%) CANADA (4%) UNITED KINGDOM (3%) SOUTH AFRICA (2%) |
Top regions: UNITED STATES (66%), BRAZIL (8%), CANADA (4%) |
| Platform Engagement | Instagram: 831 avg likes/post · Tiktok: 1,444 avg views/post · Youtube: 647 avg views/post | Best reach: Tiktok 1,444 avg views; best engagement: Instagram 831 avg likes |
Top Brand Affinities
Warby Parker
Madewell
Chick-fil-A
Houston Livestock Show and Rodeo
Kroger
Anthropologie
Free People
West Elm
Pacific Northwest Wonderland
Verizon
Bonneville
OLD NAVY
| Brand | Category | Score |
|---|---|---|
| Warby Parker | 31.77 | |
| Madewell | 24.49 | |
| Chick-fil-A | 15.48 | |
| Houston Livestock Show and Rodeo | 15.14 | |
| Kroger | 13.13 | |
| Anthropologie | 12.68 | |
| Free People | 12.35 | |
| West Elm | 11.11 | |
| Pacific Northwest Wonderland | 9.02 | |
| Verizon | 9.01 | |
| Bonneville | 8.52 | |
| OLD NAVY | 7.86 | |
| Target | 7.86 | |
| J.Crew | 7.76 | |
| Glossier | 7.70 | |
| Kickstarter | 7.63 | |
| TOMS | 7.53 | |
| Amazon Music | 7.48 | |
| Coors | 7.37 | |
| Publix | 7.07 | |
| Airbnb | 6.98 | |
| T.J. Maxx | 6.40 | |
| Walgreens | 6.36 | |
| Carhartt | 5.93 | |
| Showtime | 5.35 | |
| Urban Outfitters | 5.27 | |
| Busch | 5.13 | |
| Chipotle Mexican Grill | 4.98 | |
| Paramount Pictures | 4.83 | |
| Taco Bell | 4.78 | |
| Spotify Music | 4.64 | |
| NORDSTROM | 4.62 | |
| The Home Depot | 4.60 | |
| Margaritaville | 4.45 | |
| HomeGoods | 4.38 | |
| American Eagle | 4.26 | |
| Lululemon Athletica | 4.11 | |
| Holden | 4.09 | |
| Costco | 3.97 | |
| Walmart | 3.92 | |
| Cadillac | 3.72 | |
| Emporium | 3.59 | |
| Bethesda Softworks | 3.54 | |
| The Olympic Games | 3.39 | |
| WWE | 3.31 | |
| NBC | 3.29 | |
| Kodak | 3.27 | |
| Gatorade | 3.16 | |
| Philips | 3.06 | |
| Polaroid | 2.91 |
Official Profiles
Login to view Contact
LoginArtist: Penny and Sparrow
The map shows every radio station that aired Penny and Sparrow today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-29)
Total: 504,772
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
504,772 | 100.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-04-08 03:00 UTC | Penny and Sparrow | Jefferson Theater | Charlottesville, United States | |
| 2026-04-10 02:00 UTC | Penny and Sparrow | Rams Head On Stage | Annapolis, United States | |
| 2026-04-10 02:00 UTC | Penny and Sparrow, Caleb Elliott | Rams Head Tavern | Annapolis, United States | |
| 2026-04-11 02:00 UTC | Penny and Sparrow, Caleb Elliott | Thunderbird Cafe' | Pittsburgh, United States | |
| 2026-04-11 03:00 UTC | Penny and Sparrow | Thunderbird Café & Music Hall | Pittsburgh, United States | |
| 2026-04-12 02:00 UTC | Penny and Sparrow | The Ark | Ann Arbor, United States | |
| 2026-04-13 02:00 UTC | Penny and Sparrow, Caleb Elliott | The Ludlow Garage | Cincinnati, United States | |
| 2026-04-13 02:30 UTC | Penny and Sparrow | Ludlow Garage | Cincinnati, United States | |
| 2026-04-15 02:00 UTC | Penny and Sparrow | The Burl | Lexington, United States |















