PelleK

PelleK — rock artist from NO.

Per Fredrik "PelleK" Åsly is a Norwegian singer, songwriter, and actor with a four-octave vocal range and a massive YouTube following. Growing up in…

Influence: 53.09% Fanbase: 32.38% Trending: 63.45% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Nier: Automata • 19.64% • Very Strong

As of 2025-09-09

4,026,485

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:34:45 UTC

Genres

rockrockhard rocksoundtrack, stage & screenanime latinoasianotacore

Biography

Per Fredrik "PelleK" Åsly is a Norwegian singer, songwriter, and actor with a four-octave vocal range and a massive YouTube following. Growing up in Sandefjord, Norway, he appeared in TV shows and performed with various bands before gaining fame online and through extensive touring in the U.S and Europe. PelleK is known for his work in TV series and movies, including "Vikings," as well as his contributions to official releases for popular TV series and games worldwide.

In 2022, PelleK announced his participation in the official Japanese opening song for the anime adaptation of "Gaikotsu Kishi-sama, Tadaima Isekai e Odekakechuu," which garnered over 10 million streams and a nomination for best anime song. Following this success, he has composed music for major game studios, such as Kuro's "Wuthering Waves," which attracted over 35 million pre-registered players with music written and performed by PelleK.

Top Brand Affinities

Report Date: 2025-09-09

PelleK has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, INDONESIA, MEXICO. A heavily male (67%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 74,585 avg views per post, and Youtube keeps engagement compounding. Audience overlap with Nier: Automata, Square Enix, The Last of Us signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist PelleK score 0.19% — Low bucket.

Brand: Nier: AutomataBrand: Square EnixBrand: The Last of Us

Followers:4,026,485

Engagements:7,543

Rate:0.2%

Posts:1,410

Avg Likes:7,402

Avg Comments:147

Avg Views:74,585

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,026,485 · Engagements 7,543 · Rate 0.2% Posts 1,410 · Views 74,585 · Avg Likes 7,402 · Avg Comments 147 · Avg Views 74,585	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 29% 13-17: 6% 35-44: 5%	Largest: 18-24 (59%); next: 25-34 (29%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	UNITED STATES (10%) INDONESIA (9%) MEXICO (8%) BRAZIL (7%) ARGENTINA (6%)	Top regions: UNITED STATES (10%), INDONESIA (9%), MEXICO (8%)
Platform Engagement	Instagram: 1,664 avg likes/post · Youtube: 74,585 avg views/post	Best reach: Youtube 74,585 avg views; best engagement: Youtube 5,738 avg likes

Top Brand Affinities

Nier: Automata

Score: 19.64

Square Enix

Score: 10.09

The Last of Us

Score: 9.50

Bandai Namco

Score: 9.08

Final Fantasy

Score: 8.96

World of Warcraft

Score: 8.72

Power Rangers

Score: 8.64

Riot Games

Score: 8.60

Dota 2

Score: 8.53

Tomb Raider

Score: 8.06

League of Legends

Score: 7.93

The Witcher

Score: 7.74

Brand	Category	Score
Nier: Automata		19.64
Square Enix		10.09
The Last of Us		9.50
Bandai Namco		9.08
Final Fantasy		8.96
World of Warcraft		8.72
Power Rangers		8.64
Riot Games		8.60
Dota 2		8.53
Tomb Raider		8.06
League of Legends		7.93
The Witcher		7.74
Tekken		7.40
Resident Evil		6.85
Gundam		6.73
God of War		6.72
DeviantArt		6.18
Capcom		6.18
Cartoon Network		5.70
Hot Topic		5.43
Pokemon Go		5.16
Sega		5.04
Movistar		4.64
The Sims		4.41
Mortal Kombat		4.07
Pokemon		4.03
Nintendo		3.80
Jollibee		3.52
Cafecito		3.25
Activision Blizzard		3.25
Faber-Castell		3.13
AMC		3.12
Comedy Central		3.00
Marvel		2.93
Prismacolor		2.89
PlayStation		2.87
Marvel Entertainment		2.84
HBO		2.82
Transformers		2.73
Ubisoft		2.58
Star Wars		2.57
DC Entertainment		2.35
Nickelodeon		2.34
Warner Bros		2.02
NYX Cosmetics		1.96
OREO		1.92
Pepsi		1.91
Pixar		1.90
Jack Daniels		1.82
Coca-Cola		1.80