Pedropiedra

Pedropiedra — pop artist from CL.

Since 2000, Pedro Subercaseaux (born in Santiago in 1978) has delved into various aspects of the music industry, from producing underground hip hop to…

Influence: 49.12% Fanbase: 23.23% Trending: 62.06% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 74.45% • Very Strong

As of 2025-09-09

125,830

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:32:27 UTC

Genres

poppopchilean indierocklatin rockchilean rockrockpop rockelectronicpop electronicolatinnueva cancion

Biography

Since 2000, Pedro Subercaseaux (born in Santiago in 1978) has delved into various aspects of the music industry, from producing underground hip hop to establishing himself as a charismatic solo artist in the Chilean pop scene. Whether behind the drum kit, strings, or keys; creating advertising jingles; directing live TV orchestras; conducting composition workshops; or developing digital content, Pedropiedra has maintained an active and artistically evolving presence for over two decades. With a handful of radio hits, extensive touring from North America to Patagonia, music for film and TV, puppetry, and six studio albums, he has collaborated with notable artists such as Jorge Gonzalez, Los Bunkers, Alvaro Henríquez, Gepe, and Fabrizio Copano. He is also known for his work with 31 Minutos, Jorge Gonzalez's band, and Pillanes.

Pedropiedra recently released his sixth album, "Tótem," featuring singles like "Para siempre Joven," "Valor," and "Tótem." He engaged fans in the creative process, sharing glimpses of the song's evolution on his social media platforms.

Top Brand Affinities

Report Date: 2025-09-09

Pedropiedra has momentum with 25-34 & 18-24 audiences—particularly in CHILE, MEXICO, UNITED STATES. A female-leaning (55%) profile supports collaborations that trade on identity and lifestyle. Instagram provides the headline exposure at 1,727 avg likes per post, and Instagram keeps engagement compounding. Audience overlap with Movistar, Falabella, Lollapalooza signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Pedropiedra score 1.37% — Moderate bucket.

Brand: MovistarBrand: FalabellaBrand: Lollapalooza

Followers:125,830

Engagements:1,727

Rate:1.4%

Posts:1,201

Avg Likes:1,727

Avg Comments:34

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 125,830 · Engagements 1,727 · Rate 1.4% Posts 1,201 · Views 0 · Avg Likes 1,727 · Avg Comments 34 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 18-24: 23% 35-44: 22% 45-64: 5%	Largest: 25-34 (46%); next: 18-24 (23%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	CHILE (83%) MEXICO (9%) UNITED STATES (2%) ARGENTINA (1%) PERU (1%)	Top regions: CHILE (83%), MEXICO (9%), UNITED STATES (2%)
Platform Engagement	Instagram: 1,727 avg likes/post	best engagement: Instagram 1,727 avg likes

Top Brand Affinities

Movistar

Score: 74.45

Falabella

Score: 34.16

Lollapalooza

Score: 27.18

LATAM

Score: 11.76

Pro Tools

Score: 11.65

Cafecito

Score: 10.75

Sennheiser

Score: 10.11

Suavecito

Score: 8.87

VidaSana

Score: 7.69

Amazon Music

Score: 7.48

Ableton

Score: 6.01

Spotify Music

Score: 5.82

Brand	Category	Score
Movistar		74.45
Falabella		34.16
Lollapalooza		27.18
LATAM		11.76
Pro Tools		11.65
Cafecito		10.75
Sennheiser		10.11
Suavecito		8.87
VidaSana		7.69
Amazon Music		7.48
Ableton		6.01
Spotify Music		5.82
Nescafé		4.04
Kodak		2.62
Aperol		2.46
Pepsi		2.44
Pokemon Go		2.41
Tinder		2.29
SoundCloud		2.22
Star Wars		2.00
musical.ly		1.97
Snoopy And The Peanuts Gang		1.84
Pokemon		1.50
Adobe		1.47
Fujifilm		1.39
Canon		1.37
Nintendo		1.32
Heineken		1.28
Netflix		1.26
Polaroid		1.23
Pixar		1.23
HBO		1.23
Huawei		1.22
Lego		1.21
Mitsubishi		1.19
National Geographic		1.16
DC Entertainment		1.13
Pandora		1.13
Sony		1.12
Red Bull		1.11
Beats Electronics		1.05
Guess		1.05
GoPro		1.05
Nikon		1.03
Puma		1.02
Vans		0.98
Coca-Cola		0.97
Tesla Motors		0.95
MAC Cosmetics		0.94
Marvel		0.93