Pedro Capó Brand Affinity ranks highest La Perla at 23.28% . Very Strong. Score DMDB 63.71% | Fanbase 51.95%

Pedro Capó — pop artist from PR.

Pedro Capó is a Puerto Rican singer, songwriter, and actor known for his award-winning hits. In 2019, he received two Latin GRAMMY® Awards for ‘Song Of The…

Pedro Capó

Recognizable

Country: PR | Gender: male | Artist ID: 11e81bba-db84-b318-83eb-a0369fe50396

Find Artist

Genres

poplatin poppuerto rican poppoplatinlatin

Influential: 63.71% Fanbase: 51.95% Trending: 69.60%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

La Perla • 23.28% • Very Strong

As of 2025-09-09

11,007,101

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 63.71% | Fanbase 51.95% | Trending 69.60% | CAREER STAGE: MAINSTREAM

Biography

Pedro Capó is a Puerto Rican singer, songwriter, and actor known for his award-winning hits. In 2019, he received two Latin GRAMMY® Awards for ‘Song Of The Year’ and ‘Best Urban Fusion/Performance.’ Capó gained international recognition with his hit “Calma” and its remix featuring Farruko, achieving multiple Diamond and Multi-Platinum certifications across various countries. He performed at the closing ceremony of the Copa America 2019 in Brazil alongside Anitta.

With a strong following on digital platforms, Capó boasts over 11 million monthly Spotify listeners, nearly 7 million YouTube subscribers, and a substantial social media presence. His popular tracks include “La Fiesta” and "Gracias," the latter reaching number one on Puerto Rican radio. Additionally, Capó showcased his acting skills in the 2021 film “Perfecto Anfitrión” alongside notable co-stars. In 2021, he released his fifth album, “La Neta,” featuring 10 songs that delve into themes of humanity and emotion.

Report Date: 2025-09-09

Pedro Capó draws 18-24 & 25-34 audiences and holds attention in COLOMBIA, BRAZIL, UNITED STATES. The skew is male-leaning (53%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 31,200 avg views per post, with Instagram sustaining the conversation. Audience adjacency to La Perla, Univision, LATAM makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Pedro Capó score 0.07% — Low bucket.

Brand: La PerlaBrand: UnivisionBrand: LATAM

Followers:11,007,101

Engagements:7,974

Rate:0.1%

Posts:4,935

Avg Likes:7,610

Avg Comments:174

Avg Views:39,950

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 11,007,101 · Engagements 7,974 · Rate 0.1% Posts 4,935 · Views 39,950 · Avg Likes 7,610 · Avg Comments 174 · Avg Views 39,950	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 32% 35-44: 10% 13-17: 6%	Largest: 18-24 (49%); next: 25-34 (32%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	COLOMBIA (10%) BRAZIL (10%) UNITED STATES (8%) MEXICO (7%) PERU (6%)	Top regions: COLOMBIA (10%), BRAZIL (10%), UNITED STATES (8%)
Platform Engagement	Instagram: 4,323 avg likes/post · Tiktok: 31,200 avg views/post · Youtube: 8,750 avg views/post	Best reach: Tiktok 31,200 avg views; best engagement: Instagram 4,323 avg likes

Top Brand Affinities

La Perla

Score: 23.28

Univision

Score: 21.45

LATAM

Score: 8.15

Cafecito

Score: 8.04

American Airlines

Score: 6.77

Movistar

Score: 6.73

Suavecito

Score: 6.64

Walgreens

Score: 5.03

Patek Philippe

Score: 4.83

Iberostar Hotels & Resorts

Score: 4.12

VidaSana

Score: 3.75

Gillette

Score: 3.68

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Top Brand Affinities

Brand	Category	Score
La Perla		23.28
Univision		21.45
LATAM		8.15
Cafecito		8.04
American Airlines		6.77
Movistar		6.73
Suavecito		6.64
Walgreens		5.03
Patek Philippe		4.83
Iberostar Hotels & Resorts		4.12
VidaSana		3.75
Gillette		3.68
Amway		3.62
Stradivarius		3.24
Montblanc		3.17
Primark		2.57
NBC		2.43
Target		2.42
Lollapalooza		2.42
Busch		2.07
Bellagio		2.05
Coachella		1.95
Pandora		1.88
Snoopy And The Peanuts Gang		1.88
Gymshark		1.84
shein		1.71
Versace		1.63
Airbnb		1.53
Spotify Music		1.49
Fiat		1.48
Guess		1.47
Pixar		1.45
Bershka		1.42
SheInside		1.41
Tarte Cosmetics		1.39
Universal		1.36
Anastasia Beverly Hills		1.32
Herbalife		1.28
Ferrero		1.27
Guinness		1.21
Forever 21		1.19
Urban Decay Cosmetics		1.16
Los Angeles Lakers		1.14
NYX Cosmetics		1.12
musical.ly		1.12
Walt Disney		1.12
Huda Beauty		1.10
Pepsi		1.09
Nutella		1.09
Calvin Klein		1.08