Peanut Butter Wolf

Peanut Butter Wolf — hip-hop & rap artist from US.

Peanut Butter Wolf, also known as Chris Manak, is a renowned recording artist and DJ who founded Stones Throw Records and the vinyl bar Gold Line Bar in L.A.'s…

Influence: 51.48% Fanbase: 25.63% Trending: 64.40% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 95.01% • Very Strong

As of 2025-09-09

98,304

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:49:10 UTC

Genres

hip-hop & raphip-hop/rapalternative hip hopturntablismrapcontemporary hip hophip hop

Biography

Peanut Butter Wolf, also known as Chris Manak, is a renowned recording artist and DJ who founded Stones Throw Records and the vinyl bar Gold Line Bar in L.A.'s Highland Park neighborhood. Beginning his career in San Jose at 14, he launched Stones Throw in 1996 to release underground hip hop music, including his own collaborations with the late rapper Charizma. Wolf has expanded his impact globally through DJing and building Stones Throw's diverse roster, featuring artists like J Dilla, Madvillain, Dam-Funk, and Sudan Archives.

A passionate vinyl collector from a young age, Peanut Butter Wolf has shaped the DJing scene and cultivated Stones Throw into a powerhouse label. With a wide-ranging taste in underground music, his artist roster includes NxWorries, Mild High Club, and Sofie Royer, while he remains active in remixing projects for both Stones Throw artists and external collaborators. Through his dedication to music and vinyl culture, Peanut Butter Wolf continues to leave a lasting legacy in the music industry.

Top Brand Affinities

Report Date: 2025-09-09

Peanut Butter Wolf reaches 25-34 & 18-24 audiences concentrated in UNITED STATES, UNITED KINGDOM, CANADA. The demographic tilt is heavily male (87%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 4,890 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Akai, Mixcloud, MOOG suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Peanut Butter Wolf score 1.51% — Moderate bucket.

Brand: AkaiBrand: MixcloudBrand: MOOG

Followers:98,304

Engagements:1,480

Rate:1.5%

Posts:58

Avg Likes:1,479

Avg Comments:36

Avg Views:4,890

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 98,304 · Engagements 1,480 · Rate 1.5% Posts 58 · Views 4,890 · Avg Likes 1,479 · Avg Comments 36 · Avg Views 4,890	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 29% 35-44: 18% 45-64: 5%	Largest: 25-34 (44%); next: 18-24 (29%)
Gender Split	Female: 13% Male: 87% Non-binary/Other: 0%	Skews male (87%)
Top Countries	UNITED STATES (63%) UNITED KINGDOM (7%) CANADA (3%) AUSTRALIA (3%) JAPAN (3%)	Top regions: UNITED STATES (63%), UNITED KINGDOM (7%), CANADA (3%)
Platform Engagement	Instagram: 1,414 avg likes/post · Youtube: 4,890 avg views/post	Best reach: Youtube 4,890 avg views; best engagement: Instagram 1,414 avg likes

Top Brand Affinities

Akai

Score: 95.01

Mixcloud

Score: 88.34

MOOG

Score: 63.06

Ableton

Score: 44.23

Pioneer

Score: 26.44

Live Nation

Score: 25.57

Beats Electronics

Score: 19.86

Pro Tools

Score: 19.37

SoundCloud

Score: 14.36

Amazon Music

Score: 11.88

Sennheiser

Score: 10.99

Marc O'Polo

Score: 9.29

Brand	Category	Score
Akai		95.01
Mixcloud		88.34
MOOG		63.06
Ableton		44.23
Pioneer		26.44
Live Nation		25.57
Beats Electronics		19.86
Pro Tools		19.37
SoundCloud		14.36
Amazon Music		11.88
Sennheiser		10.99
Marc O'Polo		9.29
Stüssy		9.17
New Era		7.72
DeLorean Motor Company		7.50
Carhartt		7.23
Spotify Music		7.10
Coachella		6.42
Los Angeles Lakers		5.82
Capcom		5.75
Clarks		5.70
Sneakerhead		5.66
Jameson		5.64
Paramount Pictures		5.63
Kodak		5.58
Pilsner Urquell		5.35
Kickstarter		5.31
Sega		4.88
iHeartRadio Music Awards		4.82
Hennessy		4.70
Nice Kicks		4.68
Nixon		4.68
MTV		4.66
Kickstagram		4.64
ESPN		4.39
Warner Bros		4.39
Comedy Central		4.07
NBA		3.90
CNN		3.81
Columbia Pictures		3.80
Coors		3.77
Gundam		3.73
Cadillac		3.73
Supreme		3.71
Leica		3.45
Nickelodeon		3.44
Fujifilm		3.31
Olympus		3.18
NFL		3.03
Nintendo		2.97