Peabo Bryson
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
171,553
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 08:00:40 UTC
Genres
Biography
Born Robert Peapo Bryson, the South Carolina native rose to fame in the '70s with his powerful vocals and soulful sound. Signing with various labels throughout his career, Bryson collaborated with notable artists and achieved critical acclaim, including Grammy wins for hits like "Beauty and the Beast" and "A Whole New World." Despite recording less frequently in later years, Bryson's legacy as a top-tier vocalist and balladeer remains intact, with his music continuing to resonate with audiences worldwide.
Peabo Bryson stands out with 25-34 & 35-44 audiences across UNITED STATES, BRAZIL, SOUTH AFRICA. The profile is male-leaning (52%), and content lands hardest on Youtube, where posts average 465,728 avg views per post. Youtube sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Live Nation, Amazon Music, iHeartRadio Music Awards, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Peabo Bryson a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 171,553 · Engagements 9,759 · Rate 5.7% Posts 833 · Views 465,728 · Avg Likes 9,321 · Avg Comments 540 · Avg Views 465,728 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 40% 35-44: 26% 18-24: 18% 45-64: 14% |
Largest: 25-34 (40%); next: 35-44 (26%) |
| Gender Split |
Female: 48% Male: 52% Non-binary/Other: 0% |
Skews male (52%) |
| Top Countries |
UNITED STATES (43%) BRAZIL (11%) SOUTH AFRICA (6%) JAMAICA (4%) INDONESIA (4%) |
Top regions: UNITED STATES (43%), BRAZIL (11%), SOUTH AFRICA (6%) |
| Platform Engagement | Instagram: 1,265 avg likes/post · Youtube: 465,728 avg views/post | Best reach: Youtube 465,728 avg views; best engagement: Youtube 8,056 avg likes |
Top Brand Affinities
Live Nation
Amazon Music
iHeartRadio Music Awards
NBC
HBO Max
CNN
FOX
Benihana
Pro Tools
FedEx
Delta
Verizon
| Brand | Category | Score |
|---|---|---|
| Live Nation | 20.39 | |
| Amazon Music | 18.79 | |
| iHeartRadio Music Awards | 13.05 | |
| NBC | 11.80 | |
| HBO Max | 10.57 | |
| CNN | 9.71 | |
| FOX | 8.19 | |
| Benihana | 8.00 | |
| Pro Tools | 7.68 | |
| FedEx | 7.37 | |
| Delta | 7.00 | |
| Verizon | 6.80 | |
| MTV | 5.55 | |
| ESPN | 5.52 | |
| Kroger | 5.48 | |
| Los Angeles Lakers | 5.45 | |
| Hennessy | 5.37 | |
| Walgreens | 5.33 | |
| Publix | 5.20 | |
| Macy's | 4.95 | |
| Bethesda Softworks | 4.91 | |
| ABC | 4.74 | |
| Walmart | 4.28 | |
| NORDSTROM | 4.19 | |
| Paramount Pictures | 4.15 | |
| NFL | 4.15 | |
| Philips | 3.86 | |
| Pfizer | 3.83 | |
| Columbia Pictures | 3.62 | |
| Tiffany & Co | 3.37 | |
| CBS | 3.37 | |
| SoundCloud | 3.36 | |
| NBA | 3.36 | |
| Beats Electronics | 3.35 | |
| Spotify Music | 3.32 | |
| Cadillac | 3.13 | |
| Uber | 3.09 | |
| Nickelodeon | 2.95 | |
| Snoopy And The Peanuts Gang | 2.95 | |
| The Olympic Games | 2.93 | |
| Target | 2.87 | |
| Pixar | 2.86 | |
| Amazon | 2.83 | |
| Christian Louboutin | 2.78 | |
| Comedy Central | 2.76 | |
| Fenty beauty | 2.53 | |
| FashionNova | 2.50 | |
| Dolce & Gabbana | 2.47 | |
| TOM FORD | 2.44 | |
| Pandora | 2.41 |
Official Profiles
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LoginArtist: Peabo Bryson
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 03:30 UTC | Sheena Easton, Ruben Studdard, Peabo Bryson | Sound Board at MotorCity Casino Hotel | Detroit, United States | |
| 2025-12-10 03:00 UTC | Sheena Easton, Ruben Studdard, Peabo Bryson | Lerner Theater | Elkhart, United States | |
| 2025-12-10 03:00 UTC | Sheena Easton, Ruben Studdard, Peabo Bryson, Ilya Serov | The Lerner Theatre | Elkhart, United States | |
| 2025-12-15 02:30 UTC | Sheena Easton, Ruben Studdard, Peabo Bryson, Ilya Serov, Home for the Holidays | Cerritos Center for the Performing Arts | Cerritos, United States | |
| 2025-12-17 03:30 UTC | Peabo Bryson | Davies Symphony Hall | San Francisco, United States | — |
| 2026-03-13 02:00 UTC | Brian Culbertson's New Orleans Jazz Getaway 2026 | Civic Theatre | New Orleans, United States | — |
