PAX Brand Affinity ranks highest Mixcloud at 135.21% . Very Strong. Score DMDB 50.95% | Fanbase 22.93%

PAX — pop artist from GB.

Experience the unique blend of symphonic pop music that is both atmospheric and enchanting, offering a cinematic quality that captivates listeners.

Genres

poppopc-poprockrockalternativealternativehip-hop & raphip-hop/rapnorrlandsk hip hopelectronicbass housedeep groove househousedancetech houseelectronic

Influential: 50.95% Fanbase: 22.93% Trending: 64.95%

As of: 2025-09-02

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 135.21% • Very Strong

As of 2025-09-02

29,628

Social Media Followers

As of 2025-09-02

00:16:34

Hours Airplay

As of 2025-09-01

Scores

Score: DMDB 50.95% | Fanbase 22.93% | Trending 64.95% | CAREER STAGE: MID_LEVEL

Biography

Experience the unique blend of symphonic pop music that is both atmospheric and enchanting, offering a cinematic quality that captivates listeners.

Report Date: 2025-09-02

PAX converts attention from 25-34 & 18-24 audiences across UNITED KINGDOM, UNITED STATES, SPAIN. Audience shape is heavily male (61%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Instagram at 837 avg likes per post, with supportive conversation on Instagram. Shared audience with Mixcloud, Allen & Heath, Pioneer underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist PAX score 2.83% — Strong bucket.

Brand: MixcloudBrand: Allen & HeathBrand: Pioneer

Followers:29,628

Engagements:837

Rate:2.8%

Posts:352

Avg Likes:837

Avg Comments:36

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 29,628 · Engagements 837 · Rate 2.8% Posts 352 · Views 0 · Avg Likes 837 · Avg Comments 36 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 53% 18-24: 21% 35-44: 19% 45-64: 5%	Largest: 25-34 (53%); next: 18-24 (21%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	UNITED KINGDOM (45%) UNITED STATES (9%) SPAIN (8%) BRAZIL (5%) ITALY (4%)	Top regions: UNITED KINGDOM (45%), UNITED STATES (9%), SPAIN (8%)
Platform Engagement	Instagram: 837 avg likes/post	best engagement: Instagram 837 avg likes

Top Brand Affinities

Mixcloud

Score: 135.21

Allen & Heath

Score: 107.36

Pioneer

Score: 98.87

Ableton

Score: 66.61

iHeartRaves

Score: 49.67

Motel Rocks

Score: 40.90

Trancefamily

Score: 34.09

MOOG

Score: 33.07

SoundCloud

Score: 25.94

SUSHISAMBA

Score: 23.44

Sennheiser

Score: 20.59

Akai

Score: 20.42

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Top Brand Affinities

Brand	Category	Score
Mixcloud		135.21
Allen & Heath		107.36
Pioneer		98.87
Ableton		66.61
iHeartRaves		49.67
Motel Rocks		40.90
Trancefamily		34.09
MOOG		33.07
SoundCloud		25.94
SUSHISAMBA		23.44
Sennheiser		20.59
Akai		20.42
Tomorrowland		18.37
Vauxhall		17.61
Nasty Gal		14.80
Amazon Music		13.02
boohoo		11.73
MISSGUIDED		11.63
All Saints		10.25
Beats Electronics		10.07
Carlsberg		7.42
Spotify Music		7.26
River Island		7.01
Selfridges		6.57
ASOS		5.36
Stüssy		4.93
Coachella		4.65
Urban Outfitters		4.64
iHeartRadio Music Awards		4.04
Hugo Boss		4.03
Topshop		3.74
Smirnoff		3.71
Bacardi		3.60
Guinness		3.19
Primark		2.89
Aperol		2.80
Sunnies Studios		2.77
Tesco		2.69
Carhartt		2.67
Emporium		2.60
Lululemon Athletica		2.56
BBC		2.47
Gymshark		2.42
Red Bull		2.30
Heineken		2.29
Lollapalooza		2.26
Bershka		2.22
Jack Daniels		2.22
Garnier		2.16
Dr. Martens		2.11