PawPaw Rod

PawPaw Rod — r&b, funk & soul artist from US.

PawPaw Rod, a rapper and singer born in Hawaii and raised in Oklahoma, discovered his passion for writing at a young age while traveling as a military brat.…

Influence: 55.34% Fanbase: 33.35% Trending: 66.34% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 25.03% • Very Strong

As of 2025-09-08

43,215

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:13:27 UTC

Genres

r&b, funk & soulindie r&br&b/soul

Biography

PawPaw Rod, a rapper and singer born in Hawaii and raised in Oklahoma, discovered his passion for writing at a young age while traveling as a military brat. His debut single "HIT EM WHERE IT HURTS," released in 2020 by GODMODE, blends rap, 60s soul, and house effortlessly. Following this, he released a trio of EPs: "A PawPaw Rod EP" (2021), "Another PawPaw Rod EP" (2022), and his latest release, "This Must Be A PawPaw Rod EP."

In reference to his latest EP, "This Must Be A PawPaw Rod EP," Rod expresses his creative intent, stating, "October 13th I drop my best music yet, I really just make shit I want to hear with hopes my future great grandkids listen one day and know they had family out there making songs about love, joy and journey they can be proud of."

Top Brand Affinities

Report Date: 2025-09-08

PawPaw Rod speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, UNITED KINGDOM, CANADA. Composition is heavily male (67%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (1,312 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Live Nation, Marni, Jean Paul Gaultier, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist PawPaw Rod score 3.14% — Very Strong bucket.

Brand: Live NationBrand: MarniBrand: Jean Paul Gaultier

Followers:43,215

Engagements:1,358

Rate:3.1%

Posts:182

Avg Likes:1,358

Avg Comments:29

Avg Views:1,312

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 43,215 · Engagements 1,358 · Rate 3.1% Posts 182 · Views 1,312 · Avg Likes 1,358 · Avg Comments 29 · Avg Views 1,312	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 36% 35-44: 11% 45-64: 4%	Largest: 18-24 (45%); next: 25-34 (36%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	UNITED STATES (82%) UNITED KINGDOM (3%) CANADA (2%) AUSTRALIA (2%) FRANCE (1%)	Top regions: UNITED STATES (82%), UNITED KINGDOM (3%), CANADA (2%)
Platform Engagement	Instagram: 1,333 avg likes/post · Tiktok: 0 avg views/post · Youtube: 1,312 avg views/post	Best reach: Youtube 1,312 avg views; best engagement: Instagram 1,333 avg likes

Top Brand Affinities

Live Nation

Score: 25.03

Marni

Score: 12.48

Jean Paul Gaultier

Score: 12.30

Acne Studios

Score: 11.91

Madewell

Score: 10.13

JACQUEMUS

Score: 9.81

Amazon Music

Score: 8.87

J.Crew

Score: 8.80

Ableton

Score: 8.49

Glossier

Score: 7.68

Free People

Score: 7.30

Coachella

Score: 7.22

Brand	Category	Score
Live Nation		25.03
Marni		12.48
Jean Paul Gaultier		12.30
Acne Studios		11.91
Madewell		10.13
JACQUEMUS		9.81
Amazon Music		8.87
J.Crew		8.80
Ableton		8.49
Glossier		7.68
Free People		7.30
Coachella		7.22
GAP		7.08
Pacific Northwest Wonderland		6.64
SoundCloud		6.40
Maison Margiela		6.37
Loewe		5.86
Champion		5.81
Kodak		5.42
Anthropologie		5.36
OLD NAVY		5.19
iHeartRadio Music Awards		5.17
Urban Outfitters		5.11
Lululemon Athletica		5.09
Steve Madden		4.76
Coors		4.71
Hennessy		4.46
Verizon		4.43
Fenty beauty		4.16
FashionNova		4.16
Spotify Music		4.13
Coach		4.11
Miu Miu		4.09
NORDSTROM		4.04
NBC		3.81
Leica		3.69
Lollapalooza		3.60
Nickelodeon		3.52
ESPN		3.48
Beats Electronics		3.44
Bethesda Softworks		3.40
shein		3.35
ASOS		3.29
Paramount Pictures		3.18
Forever 21		3.17
Dr. Martens		3.07
Moschino		3.04
Marc Jacobs		2.93
Dolce & Gabbana		2.86
TOM FORD		2.85