Paulo Londra Brand Affinity ranks highest Beautylish at 73.12% . Very Strong. Score DMDB 67.08% | Fanbase 75.61%

Paulo Londra — hip-hop & rap artist from AR.

Paulo Londra, born in Córdoba, Argentina, has emerged as a prominent figure in Latin American music. With a substantial following, he has gained recognition as…

Paulo Londra

Recognizable

Country: AR | Gender: male | Artist ID: 11e83fec-25b2-a60c-8f09-a0369fe50396

Find Artist

Genres

hip-hop & raptrap latinoargentine hip hoptrap argentinourbano latinolatinlatinurbano latino

Influential: 67.08% Fanbase: 75.61% Trending: 62.81%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Beautylish • 73.12% • Very Strong

As of 2025-09-09

37,167,949

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.08% | Fanbase 75.61% | Trending 62.81% | CAREER STAGE: MAINSTREAM

Biography

Paulo Londra, born in Córdoba, Argentina, has emerged as a prominent figure in Latin American music. With a substantial following, he has gained recognition as one of the most listened-to Argentine artists globally.

Report Date: 2025-09-09

Paulo Londra stands out with 18-24 & 25-34 audiences across ARGENTINA, COLOMBIA, MEXICO. The profile is heavily male (63%), and content lands hardest on Youtube, where posts average 58,124 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Beautylish, Elinchrom, Riachuelo, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Paulo Londra a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Paulo Londra score 0.64% — Low bucket.

Brand: BeautylishBrand: ElinchromBrand: Riachuelo

Followers:37,167,949

Engagements:239,722

Rate:0.6%

Posts:235

Avg Likes:239,462

Avg Comments:1,108

Avg Views:58,124

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 37,167,949 · Engagements 239,722 · Rate 0.6% Posts 235 · Views 58,124 · Avg Likes 239,462 · Avg Comments 1,108 · Avg Views 58,124	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 20% 13-17: 10% 35-44: 4%	Largest: 18-24 (65%); next: 25-34 (20%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	ARGENTINA (23%) COLOMBIA (13%) MEXICO (12%) PERU (10%) SPAIN (7%)	Top regions: ARGENTINA (23%), COLOMBIA (13%), MEXICO (12%)
Platform Engagement	Instagram: 230,556 avg likes/post · Youtube: 58,124 avg views/post	Best reach: Youtube 58,124 avg views; best engagement: Instagram 230,556 avg likes

Top Brand Affinities

Beautylish

Score: 73.12

Elinchrom

Score: 56.16

Riachuelo

Score: 13.72

TUI

Score: 12.65

TUI Group

Score: 12.53

Square Enix

Score: 8.98

Movistar

Score: 8.80

Suavecito

Score: 8.46

LATAM

Score: 7.71

JACQUEMUS

Score: 7.06

World of Warcraft

Score: 6.89

Daewoo

Score: 6.87

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Top Brand Affinities

Brand	Category	Score
Beautylish		73.12
Elinchrom		56.16
Riachuelo		13.72
TUI		12.65
TUI Group		12.53
Square Enix		8.98
Movistar		8.80
Suavecito		8.46
LATAM		7.71
JACQUEMUS		7.06
World of Warcraft		6.89
Daewoo		6.87
ESPN		6.40
Mini		6.35
Lollapalooza		5.24
Paco Rabanne		5.16
Cafecito		5.06
RAZER		4.98
Resident Evil		4.72
Redken		4.33
CNN		4.29
Gillette		4.16
Final Fantasy		4.07
Kiko		4.05
Fallout		3.91
UEFA		3.75
Colgate		3.51
Bacardi		3.50
Stradivarius		2.88
Burger King		2.81
NBC		2.81
Valentino		2.61
Versace		2.59
VidaSana		2.56
GAP		2.38
Dr. Martens		2.28
Heineken		2.28
Pantone Inc		2.27
Carrefour		2.24
L'Oréal Paris		2.20
Kodak		2.11
Dolce & Gabbana		2.11
Petronas		2.07
Tinder		2.06
LEGOLAND		2.06
OREO		1.95
Pepsi		1.94
Tomorrowland		1.92
League of Legends		1.88
Hollister Co		1.75