Paula Abdul Brand Affinity ranks highest Dancing with the Stars at 21.84% . Very Strong. Score DMDB 61.72% | Fanbase 48.37%

Paula Abdul — pop artist from ES.

Paula Abdul is a renowned artist who has sold 60 million records and received numerous accolades, including two GRAMMY Awards, two Emmy Awards for Outstanding…

Paula Abdul

Recognizable

Country: ES | Gender: female | Artist ID: 11e81bca-61f3-4e78-b25d-a0369fe50396

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Genres

popdance poppopnew wave popmainstream popr&b, funk & soulurban contemporaryrocksoft rock

Influential: 61.72% Fanbase: 48.37% Trending: 68.39%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Dancing with the Stars • 21.84% • Very Strong

As of 2025-09-09

2,675,751

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.72% | Fanbase 48.37% | Trending 68.39% | CAREER STAGE: MAINSTREAM

Biography

Paula Abdul is a renowned artist who has sold 60 million records and received numerous accolades, including two GRAMMY Awards, two Emmy Awards for Outstanding Choreography, and a star on the Hollywood Walk of Fame. She began her career as a Laker girl before becoming a choreographer for top artists like Janet Jackson and Michael Jackson. Paula gained further recognition as an original judge on American Idol and is set to join the Magic Summer Tour with New Kids On The Block in 2024.

With hits like "Straight Up!", Paula Abdul holds the record for the most #1 Billboard charted singles from a debut album. Her music continues to resonate with audiences worldwide, with over 100 million streams and a presence on platforms like TikTok. Paula's influence extends beyond music, as she was the first entertainer to receive the Nickelodeon Kids' Choice Awards Hall of Fame Award and has been honored with the Ellis Island Medal of Honor.

Report Date: 2025-09-09

Paula Abdul indexes high with fans in the 25-34 range in UNITED STATES, BRAZIL, CANADA. The skew is female-leaning (52%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 60,800 avg views per post; Tiktok rounds out day-to-day engagement. The brand graph leans toward Dancing with the Stars, HBO Max, Barbie, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Paula Abdul when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Paula Abdul score 0.20% — Low bucket.

Brand: Dancing with the StarsBrand: HBO MaxBrand: Barbie

Followers:2,675,751

Engagements:5,460

Rate:0.2%

Posts:3,027

Avg Likes:5,236

Avg Comments:241

Avg Views:64,539

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,675,751 · Engagements 5,460 · Rate 0.2% Posts 3,027 · Views 64,539 · Avg Likes 5,236 · Avg Comments 241 · Avg Views 64,539	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 38% 35-44: 27% 18-24: 20% 45-64: 12%	Largest: 25-34 (38%); next: 35-44 (27%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	UNITED STATES (44%) BRAZIL (9%) CANADA (4%) NIGERIA (4%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (44%), BRAZIL (9%), CANADA (4%)
Platform Engagement	Instagram: 2,313 avg likes/post · Tiktok: 60,800 avg views/post · Youtube: 3,739 avg views/post	Best reach: Tiktok 60,800 avg views; best engagement: Tiktok 2,684 avg likes

Top Brand Affinities

Dancing with the Stars

Score: 21.84

HBO Max

Score: 13.64

Barbie

Score: 8.90

MATTEL

Score: 8.48

Delta

Score: 7.85

Macy's

Score: 6.78

NBC

Score: 6.64

FOX

Score: 6.52

iHeartRadio Music Awards

Score: 6.43

Free People

Score: 6.27

Hasbro

Score: 6.26

ULTA Beauty

Score: 6.19

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Top Brand Affinities

Brand	Category	Score
Dancing with the Stars		21.84
HBO Max		13.64
Barbie		8.90
MATTEL		8.48
Delta		7.85
Macy's		6.78
NBC		6.64
FOX		6.52
iHeartRadio Music Awards		6.43
Free People		6.27
Hasbro		6.26
ULTA Beauty		6.19
Summit Entertainment		5.61
Margaritaville		5.20
Walgreens		5.03
Steve Madden		5.01
Verizon		4.81
CNN		4.68
Columbia Pictures		4.63
Nickelodeon		4.42
The Home Depot		4.38
NORDSTROM		4.21
ABC		4.16
MTV		4.10
Coach		4.08
Hilton		4.02
Taco Bell		3.89
Abercrombie & Fitch		3.86
Dunkin' Donuts		3.84
Martini		3.83
Gillette		3.78
Kate Spade		3.71
Urban Outfitters		3.65
Pfizer		3.60
OLD NAVY		3.56
Target		3.56
Paramount Pictures		3.47
NHL		3.25
PetSmart		3.10
Lululemon Athletica		2.94
ESPN		2.91
Walmart		2.83
Universal		2.82
Los Angeles Lakers		2.82
Busch		2.78
Versace		2.78
Vogue		2.77
NFL		2.77
Budweiser		2.65
Showtime		2.64