Paul Young Brand Affinity ranks highest ITV at 42.77% . Very Strong. Score DMDB 64.00% | Fanbase 44.96%

Paul Young — pop artist from GB.

Paul Young first gained recognition as the lead singer of Streetband, which later evolved into the 9-piece R&B band The Q-Tips. Securing a solo deal with CBS…

Paul Young

Recognizable

Country: GB | Gender: male | Artist ID: 11e81bc7-9338-a67a-96ac-a0369fe50396

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Genres

poppopnew romanticnew wave popsynthpopr&b, funk & souldiscojazz & standardsjazzrockart rocknew wavealbum rocksoft rockmellow goldrockpop rockeuropeaneuropop

Influential: 64.00% Fanbase: 44.96% Trending: 73.52%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 42.77% • Very Strong

As of 2025-09-09

489,011

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 64.00% | Fanbase 44.96% | Trending 73.52% | CAREER STAGE: MAINSTREAM

Biography

Paul Young first gained recognition as the lead singer of Streetband, which later evolved into the 9-piece R&B band The Q-Tips. Securing a solo deal with CBS Records in 1982, he achieved his first UK No.1 single with "Wherever I Lay My Hat" in 1983, followed by hits like "Love of the Common People" and "Come Back & Stay." His debut album, "No Parlez," topped the UK album charts for an impressive 115 weeks. The success continued with his second album, "The Secret of Association," reaching No.1 in the UK and the Top 20 on the US Billboard chart.

Paul's career peaked with the No.1 Billboard hit "Every Time You Go Away," along with other successful singles like "I'm Gonna Tear Your Playhouse Down" and "Everything Must Change." He further solidified his international presence with collaborations with artists such as Zucchero, Clannad, and Vangelis. Throughout his career, Paul has performed at major events like Live Aid in 1985, the Nelson Mandela Tribute Concert in 1991, and the Freddie Mercury Tribute Concert in 1992. Today, he continues to record and perform both as a solo artist and with his Americana/Tex-Mex project, Los Pacaminos.

Report Date: 2025-09-09

Paul Young is already in the conversation with 25-34 & 35-44 audiences in BRAZIL, UNITED STATES, UNITED KINGDOM. The audience is heavily male (63%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (96,907 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to ITV, Royal Mail, Marks & Spencer points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Paul Young score 0.65% — Low bucket.

Brand: ITVBrand: Royal MailBrand: Marks & Spencer

Followers:489,011

Engagements:3,189

Rate:0.7%

Posts:424

Avg Likes:3,021

Avg Comments:186

Avg Views:97,600

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 489,011 · Engagements 3,189 · Rate 0.7% Posts 424 · Views 97,600 · Avg Likes 3,021 · Avg Comments 186 · Avg Views 97,600	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 32% 35-44: 28% 45-64: 19% 18-24: 19%	Largest: 25-34 (32%); next: 35-44 (28%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	BRAZIL (26%) UNITED STATES (14%) UNITED KINGDOM (6%) ITALY (3%) PERU (3%)	Top regions: BRAZIL (26%), UNITED STATES (14%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 1,640 avg likes/post · Tiktok: 693 avg views/post · Youtube: 96,907 avg views/post	Best reach: Youtube 96,907 avg views; best engagement: Instagram 1,640 avg likes

Top Brand Affinities

ITV

Score: 42.77

Royal Mail

Score: 41.52

Marks & Spencer

Score: 20.68

Waitrose

Score: 19.36

Sainsbury's

Score: 18.68

Morrisons

Score: 18.14

British Airways

Score: 17.15

ASDA

Score: 14.14

Costa Coffee

Score: 13.62

Selfridges

Score: 13.18

ALDI

Score: 9.66

Cadbury

Score: 8.50

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Top Brand Affinities

Brand	Category	Score
ITV		42.77
Royal Mail		41.52
Marks & Spencer		20.68
Waitrose		19.36
Sainsbury's		18.68
Morrisons		18.14
British Airways		17.15
ASDA		14.14
Costa Coffee		13.62
Selfridges		13.18
ALDI		9.66
Cadbury		8.50
Tate Modern		7.88
Harrods		7.82
Tesco		7.82
Next		7.48
Vauxhall		6.96
BBC		6.93
Kraft Foods		6.57
Baileys		6.44
Lidl		6.41
Vivienne Westwood		6.17
Carlsberg		6.03
Pfizer		5.77
NBC		5.40
Guinness		4.97
MTV		4.53
Nespresso		3.93
Columbia Pictures		3.85
Primark		3.85
Heinz		3.79
Emporium		3.71
Holden		3.61
Tiffany		3.39
Lindt		3.18
Aperol		3.15
Snoopy And The Peanuts Gang		3.13
Lush		3.06
Rolls-Royce		2.77
Universal		2.72
Christian Louboutin		2.71
Montblanc		2.68
Preloved		2.66
Aston Martin		2.63
Martini		2.53
Spotify Music		2.48
Citroen		2.39
Sunnies Studios		2.33
Tiffany & Co		2.28
LEGOLAND		2.24