Paul Oakenfold
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
785,531
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 12:46:07 UTC
Genres
Biography
Oakenfold's groundbreaking projects have included a unique DJ set at the peak of Mount Everest in 2017, commemorated with the release of 'Mount Everest: The Base Camp Mix.' He also made history as the first artist to perform at Stonehenge in 2018, followed by the release of 'Sunset at Stonehenge' mix album. In 2019, he performed at the Special Olympics World Games opening ceremony in Abu Dhabi and remixed the event's official theme song.
Paul Oakenfold resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, UNITED KINGDOM, RUSSIA. With a heavily male (82%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (6,540 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Trancefamily, Mixcloud, Pioneer makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 785,531 · Engagements 978 · Rate 0.1% Posts 920 · Views 6,540 · Avg Likes 962 · Avg Comments 44 · Avg Views 6,540 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 45% 18-24: 24% 35-44: 21% 45-64: 8% |
Largest: 25-34 (45%); next: 18-24 (24%) |
| Gender Split |
Female: 18% Male: 82% Non-binary/Other: 0% |
Skews male (82%) |
| Top Countries |
UNITED STATES (25%) UNITED KINGDOM (8%) RUSSIA (6%) MEXICO (5%) CANADA (3%) |
Top regions: UNITED STATES (25%), UNITED KINGDOM (8%), RUSSIA (6%) |
| Platform Engagement | Instagram: 784 avg likes/post · Youtube: 6,540 avg views/post | Best reach: Youtube 6,540 avg views; best engagement: Instagram 784 avg likes |
Top Brand Affinities
Trancefamily
Mixcloud
Pioneer
Ableton
MOOG
Tomorrowland
Akai
Sennheiser
SoundCloud
Qantas
Fred Perry
Amazon Music
| Brand | Category | Score |
|---|---|---|
| Trancefamily | 248.40 | |
| Mixcloud | 86.03 | |
| Pioneer | 59.43 | |
| Ableton | 30.48 | |
| MOOG | 23.23 | |
| Tomorrowland | 21.21 | |
| Akai | 17.92 | |
| Sennheiser | 14.02 | |
| SoundCloud | 10.04 | |
| Qantas | 10.02 | |
| Fred Perry | 9.72 | |
| Amazon Music | 9.38 | |
| Tate Modern | 8.50 | |
| Pro Tools | 7.19 | |
| DeLorean Motor Company | 7.17 | |
| Atmos | 7.02 | |
| Stone Island | 6.79 | |
| Jagermeister | 6.76 | |
| Beats Electronics | 6.30 | |
| Carlsberg | 5.39 | |
| Amstel | 5.20 | |
| Coachella | 5.13 | |
| UEFA | 4.24 | |
| MTV | 4.10 | |
| Spotify Music | 3.97 | |
| iHeartRadio Music Awards | 3.92 | |
| NHL | 3.64 | |
| Omega | 3.50 | |
| Hilton | 3.29 | |
| Summit Entertainment | 3.24 | |
| Columbia Pictures | 3.23 | |
| Aperol | 3.21 | |
| Comedy Central | 3.11 | |
| NBC | 3.10 | |
| Bacardi | 3.09 | |
| Red Bull | 3.08 | |
| Panasonic | 2.89 | |
| NFL | 2.82 | |
| Paramount Pictures | 2.81 | |
| Warner Bros | 2.79 | |
| Stüssy | 2.76 | |
| Jack Daniels | 2.75 | |
| Budweiser | 2.74 | |
| McLaren | 2.66 | |
| Hennessy | 2.64 | |
| Boeing | 2.62 | |
| Emporium | 2.60 | |
| Martini | 2.60 | |
| Garnier | 2.58 | |
| Matrix | 2.56 |
Official Profiles
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LoginArtist: Paul Oakenfold
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Top 10 Songs Played Today
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Total Streams (2025-09-10)
Total: 2,322,535
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
1,127,347 | 48.54% |
| [+] |
Last.fm |
919,730 | 39.60% |
| [+] |
Audiomack |
275,458 | 11.86% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-14 05:00 UTC | Paul Oakenfold | Walter Where?House | Phoenix, United States | |
| 2026-01-17 03:00 UTC | EDC Thailand 2026 | Rhythm Park | tambon choeng thale, Thailand | — |
