Paul Heaton

Paul Heaton — rock artist from GB.

Paul Heaton, known for his mellifluous voice and satirical lyrics, rose to fame as the frontman of U.K. bands the Housemartins and the Beautiful South. With a…

Influence: 49.26% Fanbase: 25.99% Trending: 60.90% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Aquascutum • 224.24% • Very Strong

As of 2025-09-08

56,993

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 08:02:12 UTC

Genres

rockbritish alternative rockpop rock

Biography

Paul Heaton, known for his mellifluous voice and satirical lyrics, rose to fame as the frontman of U.K. bands the Housemartins and the Beautiful South. With a knack for infectious melodies and witty wordplay, Heaton's career has spanned multiple successful albums and collaborations. After the disbandment of the Beautiful South in 2007, Heaton focused on his solo career, releasing several well-received records, including collaborations with vocalist Jacqui Abbott. Their partnership yielded chart-topping albums such as 2020's Manchester Calling and 2022's N.K. Pop, showcasing Heaton's diverse musical influences and sharp songwriting.

Born in England in 1962, Paul Heaton began his musical journey in bands like the Housemartins before forming the successful Beautiful South. The band achieved widespread acclaim and commercial success throughout the late '80s and '90s, with multiple platinum-selling albums and chart-topping singles. Heaton's subsequent solo career saw him continue to push musical boundaries and deliver thought-provoking lyrics, culminating in albums like 2024's The Mighty Several, produced by Ian Broudie. Heaton's enduring talent and prolific output have solidified his status as a respected figure in the British music scene.

Top Brand Affinities

Report Date: 2025-09-08

Paul Heaton speaks to 45-64 & 35-44 audiences with measurable traction in UNITED KINGDOM, UNITED STATES, IRELAND. Composition is heavily male (80%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (78,601 avg views per post), and Tiktok supplies credible back-and-forth with core fans. Affinity clusters near Aquascutum, Ben Sherman, Royal Mail, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Paul Heaton score 4.36% — Very Strong bucket.

Brand: AquascutumBrand: Ben ShermanBrand: Royal Mail

Followers:56,993

Engagements:2,486

Rate:4.4%

Posts:105

Avg Likes:2,216

Avg Comments:130

Avg Views:117,501

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 56,993 · Engagements 2,486 · Rate 4.4% Posts 105 · Views 117,501 · Avg Likes 2,216 · Avg Comments 130 · Avg Views 117,501	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 31% 35-44: 29% 25-34: 25% 18-24: 12%	Largest: 45-64 (31%); next: 35-44 (29%)
Gender Split	Female: 20% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries	UNITED KINGDOM (67%) UNITED STATES (6%) IRELAND (3%) SPAIN (3%) BRAZIL (3%)	Top regions: UNITED KINGDOM (67%), UNITED STATES (6%), IRELAND (3%)
Platform Engagement	Instagram: 96 avg likes/post · Tiktok: 38,900 avg views/post · Youtube: 78,601 avg views/post	Best reach: Youtube 78,601 avg views; best engagement: Tiktok 1,223 avg likes

Top Brand Affinities

Aquascutum

Score: 224.24

Ben Sherman

Score: 74.17

Royal Mail

Score: 50.70

Fred Perry

Score: 47.41

Stone Island

Score: 32.87

Barbour

Score: 30.69

Umbro

Score: 29.44

ITV

Score: 27.52

Morrisons

Score: 26.53

ASDA

Score: 21.60

Waitrose

Score: 21.23

Peroni

Score: 20.49

Brand	Category	Score
Aquascutum		224.24
Ben Sherman		74.17
Royal Mail		50.70
Fred Perry		47.41
Stone Island		32.87
Barbour		30.69
Umbro		29.44
ITV		27.52
Morrisons		26.53
ASDA		21.60
Waitrose		21.23
Peroni		20.49
Fjallraven		20.40
Sky Sports		19.72
Marks & Spencer		18.79
Carlsberg		16.74
Clarks		16.41
Easyjet		16.40
Sainsbury's		14.08
Eurostar		13.52
Guinness		13.38
Selfridges		13.19
Mixcloud		12.69
Beck`s		11.91
Diadora		11.58
British Airways		11.50
Tanqueray		11.27
All Saints		11.01
United Colors of Benetton		10.71
ALDI		10.42
Tesco		10.04
Paul Smith		9.68
Vivienne Westwood		9.07
Vauxhall		9.01
Costa Coffee		8.91
BBC		8.88
Stella Artois		8.51
Dr. Martens		7.98
Rapha		7.76
Ryanair		7.65
Tate Modern		6.81
Baileys		6.19
LG Group		5.99
Kappa		5.66
Jameson		5.59
Lush		5.39
Columbia Pictures		5.05
Cadbury		5.03
UEFA		4.76
Harrods		4.65