Paul Cauthen
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
188,683
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:06:51 UTC
Genres
Biography
Paul Cauthen indexes high with fans in the 25-34 range in UNITED STATES, CANADA, NIGERIA. The skew is heavily male (78%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 7,642 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Miller Lite, Ariat, Ampeg, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Paul Cauthen when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 188,683 · Engagements 2,036 · Rate 1.1% Posts 3,319 · Views 13,112 · Avg Likes 1,915 · Avg Comments 97 · Avg Views 13,112 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 39% 35-44: 26% 18-24: 19% 45-64: 13% |
Largest: 25-34 (39%); next: 35-44 (26%) |
| Gender Split |
Female: 22% Male: 78% Non-binary/Other: 0% |
Skews male (78%) |
| Top Countries |
UNITED STATES (74%) CANADA (5%) NIGERIA (4%) BRAZIL (2%) UNITED KINGDOM (2%) |
Top regions: UNITED STATES (74%), CANADA (5%), NIGERIA (4%) |
| Platform Engagement | Instagram: 1,150 avg likes/post · Tiktok: 7,642 avg views/post · Youtube: 5,470 avg views/post | Best reach: Tiktok 7,642 avg views; best engagement: Instagram 1,150 avg likes |
Top Brand Affinities
Miller Lite
Ariat
Ampeg
Coors
Amazon Music
Stihl
Houston Livestock Show and Rodeo
Tagaz
Barstool Sports
Bud Light
Busch
Kroger
| Brand | Category | Score |
|---|---|---|
| Miller Lite | 41.33 | |
| Ariat | 26.42 | |
| Ampeg | 26.00 | |
| Coors | 21.70 | |
| Amazon Music | 15.70 | |
| Stihl | 15.62 | |
| Houston Livestock Show and Rodeo | 15.55 | |
| Tagaz | 14.53 | |
| Barstool Sports | 13.33 | |
| Bud Light | 10.70 | |
| Busch | 9.29 | |
| Kroger | 8.16 | |
| Carhartt | 8.11 | |
| Pro Tools | 8.10 | |
| Quaker Foods and Snacks | 8.04 | |
| Cadillac | 7.97 | |
| Verizon | 7.87 | |
| Paramount Pictures | 7.79 | |
| Budweiser | 7.74 | |
| Pacific Northwest Wonderland | 7.28 | |
| Jameson | 7.04 | |
| Harley-Davidson | 7.03 | |
| Bonneville | 6.94 | |
| Margaritaville | 6.84 | |
| Kickstarter | 6.41 | |
| Spotify Music | 6.40 | |
| Free People | 5.98 | |
| NBC | 5.43 | |
| MamaBear | 5.41 | |
| Pilsner Urquell | 5.36 | |
| Gillette | 5.10 | |
| Anthropologie | 4.92 | |
| Taco Bell | 4.90 | |
| GMC | 4.72 | |
| Jack Daniels | 4.56 | |
| The Home Depot | 4.46 | |
| Airbnb | 4.32 | |
| Nixon | 4.23 | |
| Showtime | 4.07 | |
| Chick-fil-A | 3.98 | |
| Holden | 3.78 | |
| ESPN | 3.56 | |
| Jeep | 3.50 | |
| Ford | 3.33 | |
| Gatorade | 3.23 | |
| WWE | 3.16 | |
| Levi's | 3.14 | |
| Dodge | 3.08 | |
| Walmart | 3.02 | |
| Chevrolet | 3.02 |
Official Profiles
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LoginArtist: Paul Cauthen
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
