Patty Griffin
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
59,906
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:52:11 UTC
Genres
Biography
Born in Old Town, Maine in 1964, Patty Griffin initially pursued music after a personal setback in the early '90s. Her early success with A&M Records led to critical acclaim and a devoted following. Despite industry challenges, Griffin's perseverance led her to release several acclaimed albums, such as 2007's Children Running Through and 2013's American Kid. In 2019, she self-released an eponymous album under her own label, PGM, showcasing her poignant songwriting and featuring collaborations with artists like Robert Plant.
Patty Griffin has momentum with 45-64 & 25-34 audiences—particularly in UNITED STATES, CANADA, UNITED KINGDOM. A heavily female (56%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 3,662 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Amazon Music, bonappetitmag, Kickstarter signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 59,906 · Engagements 644 · Rate 1.1% Posts 615 · Views 3,662 · Avg Likes 640 · Avg Comments 19 · Avg Views 3,662 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 32% 25-34: 27% 35-44: 24% 18-24: 15% |
Largest: 45-64 (32%); next: 25-34 (27%) |
| Gender Split |
Female: 56% Male: 44% Non-binary/Other: 0% |
Skews female (56%) |
| Top Countries |
UNITED STATES (62%) CANADA (6%) UNITED KINGDOM (6%) AUSTRALIA (4%) BRAZIL (4%) |
Top regions: UNITED STATES (62%), CANADA (6%), UNITED KINGDOM (6%) |
| Platform Engagement | Instagram: 563 avg likes/post · Youtube: 3,662 avg views/post | Best reach: Youtube 3,662 avg views; best engagement: Instagram 563 avg likes |
Top Brand Affinities
Amazon Music
bonappetitmag
Kickstarter
Paramount Pictures
NBC
Kroger
Delta
Free People
Pro Tools
Publix
Anthropologie
iHeartRadio Music Awards
| Brand | Category | Score |
|---|---|---|
| Amazon Music | 18.47 | |
| bonappetitmag | 13.93 | |
| Kickstarter | 10.14 | |
| Paramount Pictures | 9.29 | |
| NBC | 8.67 | |
| Kroger | 8.54 | |
| Delta | 8.10 | |
| Free People | 7.49 | |
| Pro Tools | 7.40 | |
| Publix | 7.37 | |
| Anthropologie | 7.21 | |
| iHeartRadio Music Awards | 7.14 | |
| Spotify Music | 6.91 | |
| Walgreens | 6.32 | |
| Verizon | 6.22 | |
| Coors | 5.39 | |
| Airbnb | 5.27 | |
| HomeGoods | 5.07 | |
| Pfizer | 5.06 | |
| Pacific Northwest Wonderland | 4.97 | |
| Margaritaville | 4.69 | |
| Target | 4.39 | |
| Nixon | 4.38 | |
| FedEx | 4.35 | |
| Bethesda Softworks | 4.30 | |
| Holden | 4.24 | |
| CNN | 4.22 | |
| Showtime | 4.15 | |
| NORDSTROM | 4.14 | |
| Costco | 4.09 | |
| Chick-fil-A | 3.97 | |
| Gillette | 3.81 | |
| Hurley | 3.75 | |
| Cadillac | 3.55 | |
| ABC | 3.48 | |
| Guinness | 3.05 | |
| Mulberry | 3.04 | |
| MTV | 3.00 | |
| Carhartt | 2.99 | |
| Emporium | 2.95 | |
| The Olympic Games | 2.94 | |
| ESPN | 2.93 | |
| Budweiser | 2.90 | |
| NHL | 2.89 | |
| Columbia Pictures | 2.80 | |
| Amazon | 2.79 | |
| Comedy Central | 2.72 | |
| Pixar | 2.57 | |
| Lollapalooza | 2.57 | |
| Lululemon Athletica | 2.53 |
Official Profiles
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LoginArtist: Patty Griffin
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Top 10 Songs Played Today
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Total Streams (2025-09-12)
Total: 783,492
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
416,953 | 53.22% |
| [+] |
Last.fm |
366,539 | 46.78% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-20 03:00 UTC | Patty Griffin | Paramount Theatre | Austin, United States | |
| 2026-02-18 04:00 UTC | Taj Mahal | Arlington Theatre | Santa Barbara, United States | |
| 2026-02-19 04:00 UTC | Taj Mahal | The Magnolia | El Cajon, United States | |
| 2026-02-20 03:00 UTC | Taj Mahal | The Wiltern | Los Angeles, United States |
