
Patti Smith
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
1,567,997
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Smith's early life saw her finding solace in poetry and music, eventually leading her to New York City in 1967. Collaborating with guitarist Lenny Kaye, Smith's performances at iconic venues like CBGB solidified her reputation. The formation of the Patti Smith Group and the release of debut album Horses marked a significant moment in her career. Smith's personal life, including her marriage to Fred "Sonic" Smith and the loss of loved ones, influenced her music and poetry. Throughout the decades, Smith's creative output remained boundary-pushing, as seen in her memoir Just Kids and collaborations with Soundwalk Collective on projects like Peradam.
Patti Smith engages 25-34 & 18-24 audiences with repeatable results in UNITED STATES, ITALY, BRAZIL. The fan base skews male-leaning (54%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (1,307,755 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around MOOG, Hasselblad, Tate Modern, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 1,567,997 · Engagements 36,122 · Rate 2.3% Posts 2,321 · Views 1,307,755 · Avg Likes 35,806 · Avg Comments 1,100 · Avg Views 1,307,755 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
25-34: 32% 18-24: 26% 45-64: 20% 35-44: 20% |
Largest: 25-34 (32%); next: 18-24 (26%) |
Gender Split |
Female: 46% Male: 54% Non-binary/Other: 0% |
Skews male (54%) |
Top Countries |
UNITED STATES (17%) ITALY (12%) BRAZIL (12%) FRANCE (6%) UNITED KINGDOM (5%) |
Top regions: UNITED STATES (17%), ITALY (12%), BRAZIL (12%) |
Platform Engagement | Instagram: 24,999 avg likes/post · Youtube: 1,307,755 avg views/post | Best reach: Youtube 1,307,755 avg views; best engagement: Instagram 24,999 avg likes |
Top Brand Affinities
MOOG
Hasselblad
Tate Modern
Vivienne Westwood
Maison Margiela
KARL LAGERFELD
Kodak
Leica
Alexander McQueen
Polaroid
Oculus
Nixon
Brand | Category | Score |
---|---|---|
MOOG | 14.40 | |
Hasselblad | 13.19 | |
Tate Modern | 11.43 | |
Vivienne Westwood | 7.64 | |
Maison Margiela | 7.19 | |
KARL LAGERFELD | 6.43 | |
Kodak | 5.62 | |
Leica | 4.95 | |
Alexander McQueen | 4.94 | |
Polaroid | 4.71 | |
Oculus | 4.41 | |
Nixon | 4.22 | |
Kickstarter | 4.06 | |
Paramount Pictures | 3.78 | |
Lollapalooza | 3.57 | |
Spotify Music | 3.54 | |
Campari | 3.44 | |
Guinness | 3.14 | |
Fujifilm | 3.13 | |
Dr. Martens | 3.10 | |
Vogue | 3.03 | |
Airbnb | 2.87 | |
Warner Bros | 2.79 | |
Urban Outfitters | 2.67 | |
Pantone Inc | 2.53 | |
Emporium | 2.46 | |
BBC | 2.41 | |
Showtime | 2.32 | |
MTV | 2.28 | |
Aperol | 2.26 | |
Garnier | 2.05 | |
Sunnies Studios | 2.01 | |
Coachella | 2.01 | |
Snoopy And The Peanuts Gang | 1.99 | |
Cartier | 1.96 | |
Hermès | 1.87 | |
Chrysler | 1.86 | |
Cadillac | 1.84 | |
Budweiser | 1.81 | |
Pixar | 1.81 | |
Tinder | 1.81 | |
Lush | 1.76 | |
SoundCloud | 1.70 | |
Yves Saint Laurent | 1.70 | |
Prada | 1.65 | |
Star Wars | 1.60 | |
Amazon | 1.57 | |
HBO | 1.54 | |
Etsy | 1.54 | |
Lego | 1.49 |
Official Profiles
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LoginArtist: Patti Smith
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-09-10)
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Artist Performace Report
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Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
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