Patti LaBelle
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,627,608
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:51:28 UTC
Genres
Biography
Throughout her career, LaBelle has collaborated with notable artists and producers, showcasing her vocal range and versatility. Her music has spanned from girl group pop to gospel and jazz, with successful albums like "The Gospel According to Patti LaBelle" (2006) and "Bel Hommage" (2017). LaBelle remains an active performer, actor, and entrepreneur, with a line of popular baked goods. Her contributions to the music industry have solidified her status as an enduring R&B legend with a career spanning over five decades.
Patti LaBelle stands out with 25-34 & 35-44 audiences across UNITED STATES, BRAZIL, UNITED KINGDOM. The profile is female-leaning (53%), and content lands hardest on Youtube, where posts average 93,880 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with WNBA, Shea Moisture, Amazon Music, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Patti LaBelle a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,627,608 · Engagements 11,306 · Rate 0.7% Posts 107 · Views 93,880 · Avg Likes 11,175 · Avg Comments 259 · Avg Views 93,880 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 37% 35-44: 24% 18-24: 20% 45-64: 16% |
Largest: 25-34 (37%); next: 35-44 (24%) |
| Gender Split |
Female: 53% Male: 47% Non-binary/Other: 0% |
Skews female (53%) |
| Top Countries |
UNITED STATES (58%) BRAZIL (11%) UNITED KINGDOM (4%) CANADA (3%) JAMAICA (2%) |
Top regions: UNITED STATES (58%), BRAZIL (11%), UNITED KINGDOM (4%) |
| Platform Engagement | Instagram: 9,481 avg likes/post · Youtube: 93,880 avg views/post | Best reach: Youtube 93,880 avg views; best engagement: Instagram 9,481 avg likes |
Top Brand Affinities
WNBA
Shea Moisture
Amazon Music
Coach
Delta
NBC
Marshalls
Barbie
FOX
Steve Madden
CNN
Hennessy
| Brand | Category | Score |
|---|---|---|
| WNBA | 15.61 | |
| Shea Moisture | 13.59 | |
| Amazon Music | 12.10 | |
| Coach | 8.22 | |
| Delta | 7.37 | |
| NBC | 7.34 | |
| Marshalls | 7.32 | |
| Barbie | 7.15 | |
| FOX | 7.10 | |
| Steve Madden | 7.08 | |
| CNN | 7.01 | |
| Hennessy | 6.21 | |
| ULTA Beauty | 5.62 | |
| boohoo | 5.46 | |
| Bethesda Softworks | 5.43 | |
| BALMAIN | 5.41 | |
| Walgreens | 5.39 | |
| Macy's | 5.31 | |
| iHeartRadio Music Awards | 5.23 | |
| FashionNova | 5.16 | |
| Fenty beauty | 5.11 | |
| Alexander McQueen | 5.03 | |
| American Airlines | 5.00 | |
| Kroger | 4.67 | |
| ASOS | 4.65 | |
| Margaritaville | 4.52 | |
| MTV | 4.52 | |
| HomeGoods | 4.46 | |
| Verizon | 4.22 | |
| FedEx | 4.19 | |
| Moschino | 4.02 | |
| ESPN | 3.83 | |
| OLD NAVY | 3.46 | |
| NORDSTROM | 3.43 | |
| Los Angeles Lakers | 3.21 | |
| Walmart | 3.20 | |
| NFL | 3.16 | |
| Philips | 3.13 | |
| Versace | 3.04 | |
| Urban Outfitters | 3.02 | |
| Target | 2.98 | |
| Comedy Central | 2.97 | |
| Paramount Pictures | 2.94 | |
| CBS | 2.85 | |
| NBA | 2.74 | |
| Tiffany | 2.63 | |
| GAP | 2.63 | |
| Nickelodeon | 2.59 | |
| Dolce & Gabbana | 2.53 | |
| Tiffany & Co | 2.51 |
Official Profiles
Login to view Contact
LoginArtist: Patti LaBelle
The map shows every radio station that aired Patti LaBelle today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-27)
Total: 1,864,262
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
1,273,447 | 68.31% |
| [+] |
|
590,815 | 31.69% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-17 04:00 UTC | Patti LaBelle | The Show, Agua Caliente Casino Resort | Rancho Mirage, United States | — |
| 2026-01-18 03:30 UTC | Patti Labelle, Gladys Knight | The Venue at Thunder Valley Casino Resort | Lincoln, United States | |
| 2026-01-18 03:30 UTC | Patti LaBelle, Gladys Knight | Thunder Valley Casino & Resort | Lincoln, United States |















