Patti LaBelle Brand Affinity ranks highest WNBA at 15.61% . Very Strong. Score DMDB 63.55% | Fanbase 49.51%

Patti LaBelle — pop artist from US.

Patti LaBelle, born Patricia Holt on May 24, 1944 in Philadelphia, began her music career in the early '60s with the Bluebelles, later known as LaBelle. Over…

Patti LaBelle

Recognizable

Country: US | Gender: female | Artist ID: 11e81bbf-5122-816e-906d-a0369fe50396

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Genres

poppost-discor&b, funk & soulr&burban contemporaryneo soulnew jack swingquiet stormr&b/soulfunksouldiscomotownphilly soulcontemporary r&b

Influential: 63.55% Fanbase: 49.51% Trending: 70.57%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

WNBA • 15.61% • Very Strong

As of 2025-09-09

1,627,608

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 63.55% | Fanbase 49.51% | Trending 70.57% | CAREER STAGE: MAINSTREAM

Biography

Patti LaBelle, born Patricia Holt on May 24, 1944 in Philadelphia, began her music career in the early '60s with the Bluebelles, later known as LaBelle. Over the years, she has achieved success in various genres including R&B, disco, and pop. LaBelle's solo career, which began in 1977, has produced 13 Top Ten R&B singles, including hits like "If Only You Knew" and "On My Own." She has also won Grammy Awards for her albums "Burnin'" (1991) and "Live! One Night Only" (1998) in the R&B field. In addition to her music career, LaBelle has ventured into acting and released a bestselling autobiography.

Throughout her career, LaBelle has collaborated with notable artists and producers, showcasing her vocal range and versatility. Her music has spanned from girl group pop to gospel and jazz, with successful albums like "The Gospel According to Patti LaBelle" (2006) and "Bel Hommage" (2017). LaBelle remains an active performer, actor, and entrepreneur, with a line of popular baked goods. Her contributions to the music industry have solidified her status as an enduring R&B legend with a career spanning over five decades.

Report Date: 2025-09-09

Patti LaBelle stands out with 25-34 & 35-44 audiences across UNITED STATES, BRAZIL, UNITED KINGDOM. The profile is female-leaning (53%), and content lands hardest on Youtube, where posts average 93,880 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with WNBA, Shea Moisture, Amazon Music, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Patti LaBelle a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Patti LaBelle score 0.69% — Low bucket.

Brand: WNBABrand: Shea MoistureBrand: Amazon Music

Followers:1,627,608

Engagements:11,306

Rate:0.7%

Posts:107

Avg Likes:11,175

Avg Comments:259

Avg Views:93,880

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,627,608 · Engagements 11,306 · Rate 0.7% Posts 107 · Views 93,880 · Avg Likes 11,175 · Avg Comments 259 · Avg Views 93,880	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 37% 35-44: 24% 18-24: 20% 45-64: 16%	Largest: 25-34 (37%); next: 35-44 (24%)
Gender Split	Female: 53% Male: 47% Non-binary/Other: 0%	Skews female (53%)
Top Countries	UNITED STATES (58%) BRAZIL (11%) UNITED KINGDOM (4%) CANADA (3%) JAMAICA (2%)	Top regions: UNITED STATES (58%), BRAZIL (11%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 9,481 avg likes/post · Youtube: 93,880 avg views/post	Best reach: Youtube 93,880 avg views; best engagement: Instagram 9,481 avg likes

Top Brand Affinities

WNBA

Score: 15.61

Shea Moisture

Score: 13.59

Amazon Music

Score: 12.10

Coach

Score: 8.22

Delta

Score: 7.37

NBC

Score: 7.34

Marshalls

Score: 7.32

Barbie

Score: 7.15

FOX

Score: 7.10

Steve Madden

Score: 7.08

CNN

Score: 7.01

Hennessy

Score: 6.21

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Top Brand Affinities

Brand	Category	Score
WNBA		15.61
Shea Moisture		13.59
Amazon Music		12.10
Coach		8.22
Delta		7.37
NBC		7.34
Marshalls		7.32
Barbie		7.15
FOX		7.10
Steve Madden		7.08
CNN		7.01
Hennessy		6.21
ULTA Beauty		5.62
boohoo		5.46
Bethesda Softworks		5.43
BALMAIN		5.41
Walgreens		5.39
Macy's		5.31
iHeartRadio Music Awards		5.23
FashionNova		5.16
Fenty beauty		5.11
Alexander McQueen		5.03
American Airlines		5.00
Kroger		4.67
ASOS		4.65
Margaritaville		4.52
MTV		4.52
HomeGoods		4.46
Verizon		4.22
FedEx		4.19
Moschino		4.02
ESPN		3.83
OLD NAVY		3.46
NORDSTROM		3.43
Los Angeles Lakers		3.21
Walmart		3.20
NFL		3.16
Philips		3.13
Versace		3.04
Urban Outfitters		3.02
Target		2.98
Comedy Central		2.97
Paramount Pictures		2.94
CBS		2.85
NBA		2.74
Tiffany		2.63
GAP		2.63
Nickelodeon		2.59
Dolce & Gabbana		2.53
Tiffany & Co		2.51