Patrick Wolf
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
47,516
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:04:51 UTC
Genres
Biography
Patrick Wolf speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, UNITED KINGDOM, BRAZIL. Composition is heavily male (57%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (14,447 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Tate Modern, Grindr, Vauxhall, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 47,516 · Engagements 2,215 · Rate 4.7% Posts 234 · Views 15,583 · Avg Likes 2,116 · Avg Comments 129 · Avg Views 15,583 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 40% 25-34: 40% 35-44: 12% 45-64: 4% |
Largest: 18-24 (40%); next: 25-34 (40%) |
| Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
| Top Countries |
UNITED STATES (19%) UNITED KINGDOM (13%) BRAZIL (6%) MEXICO (5%) SPAIN (4%) |
Top regions: UNITED STATES (19%), UNITED KINGDOM (13%), BRAZIL (6%) |
| Platform Engagement | Instagram: 1,268 avg likes/post · Tiktok: 1,136 avg views/post · Youtube: 14,447 avg views/post | Best reach: Youtube 14,447 avg views; best engagement: Instagram 1,268 avg likes |
Top Brand Affinities
Tate Modern
Grindr
Vauxhall
Vivienne Westwood
Jean Paul Gaultier
Waitrose
Alexander McQueen
All Saints
Selfridges
Acne Studios
Dr. Martens
Maison Margiela
| Brand | Category | Score |
|---|---|---|
| Tate Modern | 26.72 | |
| Grindr | 26.45 | |
| Vauxhall | 18.34 | |
| Vivienne Westwood | 16.91 | |
| Jean Paul Gaultier | 15.84 | |
| Waitrose | 12.47 | |
| Alexander McQueen | 10.80 | |
| All Saints | 10.66 | |
| Selfridges | 9.92 | |
| Acne Studios | 9.44 | |
| Dr. Martens | 7.65 | |
| Maison Margiela | 7.50 | |
| Marks & Spencer | 7.41 | |
| Loewe | 6.51 | |
| Lush | 6.23 | |
| BBC | 6.22 | |
| KARL LAGERFELD | 5.97 | |
| Tesco | 5.55 | |
| Ableton | 5.25 | |
| Kickstarter | 5.18 | |
| Aperol | 4.95 | |
| ASOS | 4.79 | |
| Showtime | 4.52 | |
| Polaroid | 4.51 | |
| Oculus | 4.36 | |
| Harrods | 3.99 | |
| Final Fantasy | 3.74 | |
| Vogue | 3.67 | |
| Urban Outfitters | 3.61 | |
| Miu Miu | 3.58 | |
| Tinder | 3.57 | |
| Warner Bros | 3.52 | |
| Columbia Pictures | 3.44 | |
| Kodak | 3.43 | |
| TOM FORD | 3.39 | |
| The Witcher | 3.38 | |
| Pantone Inc | 3.33 | |
| Topshop | 3.27 | |
| HBO | 3.11 | |
| Lollapalooza | 3.10 | |
| Martini | 3.09 | |
| Guinness | 3.07 | |
| Spotify Music | 3.05 | |
| Faber-Castell | 3.01 | |
| Airbnb | 2.97 | |
| Moschino | 2.96 | |
| Marc Jacobs | 2.94 | |
| MTV | 2.90 | |
| Primark | 2.86 | |
| Emporium | 2.86 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-28 02:00 UTC | Patrick Wolf | Union Chapel | London, United Kingdom |
