Pato Banton

Pato Banton — reggae artist from GB.

Pato Banton, a reggae singer from Birmingham, England, first gained recognition with his collaboration on The English Beat's album Special Beat Service in…

Influence: 51.64% Fanbase: 25.53% Trending: 64.69% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

The House of Marley • 149.11% • Very Strong

As of 2025-09-08

250,079

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:04:51 UTC

Genres

reggaereggaeuk reggaeroots reggae

Biography

Pato Banton, a reggae singer from Birmingham, England, first gained recognition with his collaboration on The English Beat's album Special Beat Service in 1982. He later released his debut solo album, Never Give In, in 1987, showcasing his humorous vocal style. Banton continued to evolve his sound with subsequent releases, such as Visions of the World in 1989 and Wize Up! (No Compromize) in 1990, which included successful singles like his cover of The Police's "Spirits in the Material World."

After collaborating with artists like Steel Pulse's David Hinds and releasing live and dub albums, Banton returned with Universal Love in 1992. He found chart success with his rendition of Eddy Grant's "Baby Come Back" in 1994, featuring Robin and Ali Campbell of UB40. Banton released new material sporadically over the years, with albums like Stay Positive in 1996 and Life Is a Miracle in 2000 showcasing his continued creativity and versatility in the reggae genre.

Top Brand Affinities

Report Date: 2025-09-08

Pato Banton performs best with fans in the 25-34 range, concentrated in KENYA, BRAZIL, UNITED STATES. Audience composition is heavily male (69%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 2,240 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward The House of Marley, Sullen Clothing, Weedmaps, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Pato Banton is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Pato Banton score 0.05% — Low bucket.

Brand: The House of MarleyBrand: Sullen ClothingBrand: Weedmaps

Followers:250,079

Engagements:130

Rate:0.1%

Posts:345

Avg Likes:126

Avg Comments:10

Avg Views:2,240

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 250,079 · Engagements 130 · Rate 0.1% Posts 345 · Views 2,240 · Avg Likes 126 · Avg Comments 10 · Avg Views 2,240	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 18-24: 36% 35-44: 14% 45-64: 5%	Largest: 25-34 (42%); next: 18-24 (36%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	KENYA (20%) BRAZIL (15%) UNITED STATES (14%) COLOMBIA (9%) MEXICO (6%)	Top regions: KENYA (20%), BRAZIL (15%), UNITED STATES (14%)
Platform Engagement	Instagram: 97 avg likes/post · Youtube: 2,240 avg views/post	Best reach: Youtube 2,240 avg views; best engagement: Instagram 97 avg likes

Top Brand Affinities

The House of Marley

Score: 149.11

Sullen Clothing

Score: 40.39

Weedmaps

Score: 39.27

Live Nation

Score: 26.27

Mixcloud

Score: 20.27

Amazon Music

Score: 19.71

Pro Tools

Score: 12.55

iHeartRadio Music Awards

Score: 9.05

Jameson

Score: 8.41

Qualcomm

Score: 8.15

Volcom

Score: 7.38

Coors

Score: 6.88

Brand	Category	Score
The House of Marley		149.11
Sullen Clothing		40.39
Weedmaps		39.27
Live Nation		26.27
Mixcloud		20.27
Amazon Music		19.71
Pro Tools		12.55
iHeartRadio Music Awards		9.05
Jameson		8.41
Qualcomm		8.15
Volcom		7.38
Coors		6.88
Spotify Music		6.71
Pioneer		6.62
Hurley		5.01
SoundCloud		5.00
Los Angeles Lakers		4.89
Ableton		4.83
Paramount Pictures		4.74
Coachella		4.38
Beats Electronics		4.32
Billabong		3.48
Hennessy		3.38
ESPN		3.32
MTV		3.15
Pandora		3.10
Comedy Central		3.10
NFL		3.09
Matrix		2.94
NBC		2.92
Uber		2.84
Cadillac		2.74
Martini		2.71
Amazon		2.69
Monster Beverage		2.66
LEGOLAND		2.49
Budweiser		2.44
Lululemon Athletica		2.40
Airbnb		2.39
Costco		2.30
Jack Daniels		2.21
Warner Bros		2.17
UFC		2.11
Paypal		2.11
The Olympic Games		2.05
Vans		1.98
Harley-Davidson		1.92
FashionNova		1.91
Subaru		1.86
Showtime		1.86