Pat Lok

Pat Lok — pop artist from CA.

Vancouver native Pat Lok has amassed over 80 million streams since his acclaimed 2017 debut, showcasing his unique blend of rnb, house, and disco. His music…

Influence: 50.95% Fanbase: 26.17% Trending: 63.34% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Maison Kitsuné • 65.01% • Very Strong

As of 2025-09-08

24,606

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:34:43 UTC

Genres

popnu discor&b, funk & soulindie soulelectronicelectronicfilter househousedance

Biography

Vancouver native Pat Lok has amassed over 80 million streams since his acclaimed 2017 debut, showcasing his unique blend of rnb, house, and disco. His music has earned him a place on top editorial playlists and the support of influential figures like Bonobo, Diplo, and The Blessed Madonna. As a highly sought-after performer, Lok has shared stages with Disclosure and A-Trak, held residencies in Chicago and Seoul, and toured with notable acts such as HONNE and Galantis at major festivals worldwide.

In addition to his musical success, Pat Lok has received consistent support from prominent radio stations like BBC Radio 1 and Sirius XM. With his signature sound resonating with audiences and critics alike, Lok continues to make waves in the global music scene through his dynamic performances and impressive collaborations.

Top Brand Affinities

Report Date: 2025-09-08

Pat Lok is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, MEXICO, SOUTH KOREA. The audience is heavily male (74%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (1,260 avg views per post); Instagram builds the community layer. Affinity data highlights Maison Kitsuné, Mixcloud, Ableton, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Pat Lok score 1.21% — Moderate bucket.

Brand: Maison KitsunéBrand: MixcloudBrand: Ableton

Followers:24,606

Engagements:297

Rate:1.2%

Posts:341

Avg Likes:292

Avg Comments:22

Avg Views:1,637

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 24,606 · Engagements 297 · Rate 1.2% Posts 341 · Views 1,637 · Avg Likes 292 · Avg Comments 22 · Avg Views 1,637	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 40% 35-44: 9% 13-17: 4%	Largest: 18-24 (45%); next: 25-34 (40%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	UNITED STATES (22%) MEXICO (8%) SOUTH KOREA (7%) FRANCE (6%) UNITED KINGDOM (6%)	Top regions: UNITED STATES (22%), MEXICO (8%), SOUTH KOREA (7%)
Platform Engagement	Instagram: 254 avg likes/post · Tiktok: 377 avg views/post · Youtube: 1,260 avg views/post	Best reach: Youtube 1,260 avg views; best engagement: Instagram 254 avg likes

Top Brand Affinities

Maison Kitsuné

Score: 65.01

Mixcloud

Score: 61.36

Ableton

Score: 56.07

MOOG

Score: 45.26

Pioneer

Score: 39.36

Akai

Score: 35.86

Live Nation

Score: 27.57

SoundCloud

Score: 17.28

Coachella

Score: 16.26

Pro Tools

Score: 14.65

Trancefamily

Score: 13.30

Amazon Music

Score: 12.66

Brand	Category	Score
Maison Kitsuné		65.01
Mixcloud		61.36
Ableton		56.07
MOOG		45.26
Pioneer		39.36
Akai		35.86
Live Nation		27.57
SoundCloud		17.28
Coachella		16.26
Pro Tools		14.65
Trancefamily		13.30
Amazon Music		12.66
All Saints		11.92
REVOLVE		11.56
Sennheiser		9.96
Spotify Music		9.44
Beats Electronics		9.10
Acne Studios		8.95
Tomorrowland		7.58
Maison Margiela		6.83
Lollapalooza		6.82
Glossier		6.80
Atmos		6.66
Oculus		5.39
Lululemon Athletica		4.99
Loewe		4.55
Kodak		4.45
Summit Entertainment		4.23
Stüssy		4.20
Leica		4.18
iHeartRadio Music Awards		4.14
Urban Outfitters		3.62
Airbnb		3.51
Taco Bell		3.46
Coors		3.45
Carhartt		3.43
MTV		3.42
Fujifilm		3.36
NORDSTROM		3.33
Bacardi		3.23
Uber		3.20
Showtime		3.20
ASOS		3.13
NBC		3.09
Polaroid		3.08
Emporium		3.00
Aperol		2.90
Dr. Martens		2.81
Red Bull		2.72
Monster Beverage		2.68