Pasabordo

Pasabordo — pop artist from CO.

Colombian duo Pasabordo has captivated audiences with their unique blend of Regional Popular music with urban influences, garnering success both nationally and…

Influence: 53.78% Fanbase: 38.47% Trending: 61.44% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Bodytech • 19.77% • Very Strong

As of 2025-09-09

495,920

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:35:15 UTC

Genres

poplatin popcolombian poppop reggaetonpoplatinlatin

Biography

Colombian duo Pasabordo has captivated audiences with their unique blend of Regional Popular music with urban influences, garnering success both nationally and internationally over their 16-year career. Jhonatan and Gabo are renowned for hits like “Quisiera” and “Cantinero,” solidifying their status as genre trailblazers.

Beyond their own chart-topping singles, Pasabordo has made significant contributions to the evolution of Regional Colombian music by composing for and collaborating with industry heavyweights like Yeison Jiménez and Luis Alfonso, showcasing their versatility and emotional depth. Their music, reflecting personal experiences and heartfelt emotions, resonates as anthems for fans of the popular genre, making Pasabordo a perfect blend of tradition and innovation for music lovers seeking a fresh sound.

Top Brand Affinities

Report Date: 2025-09-09

Pasabordo converts attention from 25-34 & 18-24 audiences across COLOMBIA, VENEZUELA, PERU. Audience shape is heavily female (75%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Instagram at 342 avg likes per post, with supportive conversation on Instagram. Shared audience with Bodytech, Univision, Movistar underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Pasabordo score 0.07% — Low bucket.

Brand: BodytechBrand: UnivisionBrand: Movistar

Followers:495,920

Engagements:342

Rate:0.1%

Posts:6,499

Avg Likes:342

Avg Comments:15

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 495,920 · Engagements 342 · Rate 0.1% Posts 6,499 · Views 0 · Avg Likes 342 · Avg Comments 15 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 18-24: 36% 35-44: 11% 13-17: 4%	Largest: 25-34 (47%); next: 18-24 (36%)
Gender Split	Female: 75% Male: 25% Non-binary/Other: 0%	Skews female (75%)
Top Countries	COLOMBIA (64%) VENEZUELA (5%) PERU (5%) UNITED STATES (4%) ECUADOR (3%)	Top regions: COLOMBIA (64%), VENEZUELA (5%), PERU (5%)
Platform Engagement	Instagram: 342 avg likes/post	best engagement: Instagram 342 avg likes

Top Brand Affinities

Bodytech

Score: 19.77

Univision

Score: 15.56

Movistar

Score: 13.71

Suavecito

Score: 12.57

Amazon Music

Score: 12.13

American Airlines

Score: 8.76

LATAM

Score: 8.58

VidaSana

Score: 7.11

Cafecito

Score: 5.18

Pic Collage

Score: 2.91

Tomorrowland

Score: 2.35

musical.ly

Score: 1.64

Brand	Category	Score
Bodytech		19.77
Univision		15.56
Movistar		13.71
Suavecito		12.57
Amazon Music		12.13
American Airlines		8.76
LATAM		8.58
VidaSana		7.11
Cafecito		5.18
Pic Collage		2.91
Tomorrowland		2.35
musical.ly		1.64
Pepsi		1.61
Pixar		1.61
Coachella		1.52
Spotify Music		1.48
shein		1.47
Guess		1.42
FIFA		1.35
SheInside		1.34
Bellagio		1.28
Red Bull		1.21
Calvin Klein		1.07
Beats Electronics		1.05
L'Oréal Paris		1.05
Heineken		0.99
Reebok		0.98
Pandora		0.94
Sony		0.92
H&M		0.90
Marvel		0.89
Lamborghini		0.88
Maybelline		0.87
OREO		0.85
DC Entertainment		0.84
Vogue		0.82
Rolex		0.79
Converse		0.78
Adidas		0.76
Travelgram		0.74
Supreme		0.73
Netflix		0.73
Coca-Cola		0.72
Prada		0.72
Puma		0.71
Ray-Ban		0.71
Honda		0.67
Zara		0.66
Chevrolet		0.65
Christian Dior		0.63