Parokya ni Edgar Brand Affinity ranks highest Jollibee at 51.67% . Very Strong. Score DMDB 58.94% | Fanbase 55.63%

Parokya ni Edgar — rock artist from PH.

Formed in Ateneo High School in Manila, Philippines, Parokya Ni Edgar is a pop-punk band known for their witty and often unconventional songwriting. The band,…

Parokya ni Edgar

Recognizable

Country: PH | Artist ID: 11e81bd1-f139-81e0-9934-a0369fe50396

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Genres

rockpinoy rockrockalternative rockpop rockreggaepinoy reggaeasianopm

Influential: 58.94% Fanbase: 55.63% Trending: 60.59%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Jollibee • 51.67% • Very Strong

As of 2025-09-09

75,325

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 58.94% | Fanbase 55.63% | Trending 60.59% | CAREER STAGE: MAINSTREAM

Biography

Formed in Ateneo High School in Manila, Philippines, Parokya Ni Edgar is a pop-punk band known for their witty and often unconventional songwriting. The band, consisting of Chito Miranda, Vinci Montaner, Darius Semana, Gab CheeKee, Buwi Meneses, and Dindin Moreno, originally performed parodies of popular songs under the name Comic Relief. After gaining popularity at Club Dredd in Manila, they were signed to Universal and released their debut album, KHANGKHUNGKHERRNitZ, in 1996, which quickly achieved platinum status. Despite facing controversy over the track "Buloy," the band's humorous approach to music resonated with a wide audience, leading to further success with their second album, BURUGUDUYSTUNSTUGUDUNSTUY. Often compared to the iconic Filipino rock group Eraserheads, Parokya Ni Edgar received recognition at the MTV awards in New York City in 1999 and embarked on a U.S. tour in 2002.

Report Date: 2025-09-09

Parokya ni Edgar commands interest from 18-24 & 25-34 audiences in PHILIPPINES, UNITED STATES, UNITED ARAB EMIRATES. With a heavily male (62%) base, collaborations tied to style, access, or drops tend to land. Instagram delivers predictable visibility (560 avg likes per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Jollibee, Penshoppe, Yakult points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Parokya ni Edgar score 0.74% — Low bucket.

Brand: JollibeeBrand: PenshoppeBrand: Yakult

Followers:75,325

Engagements:560

Rate:0.7%

Posts:263

Avg Likes:560

Avg Comments:6

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 75,325 · Engagements 560 · Rate 0.7% Posts 263 · Views 0 · Avg Likes 560 · Avg Comments 6 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 35% 13-17: 8% 35-44: 3%	Largest: 18-24 (53%); next: 25-34 (35%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	PHILIPPINES (85%) UNITED STATES (4%) UNITED ARAB EMIRATES (2%) CANADA (2%) SINGAPORE (1%)	Top regions: PHILIPPINES (85%), UNITED STATES (4%), UNITED ARAB EMIRATES (2%)
Platform Engagement	Instagram: 560 avg likes/post · Youtube: 0 avg views/post	best engagement: Instagram 560 avg likes

Top Brand Affinities

Jollibee

Score: 51.67

Penshoppe

Score: 25.66

Yakult

Score: 14.51

Alden

Score: 13.00

McCafé

Score: 11.14

AstraZeneca

Score: 8.74

Kraft Foods

Score: 6.39

Dota 2

Score: 5.21

Kickstagram

Score: 4.49

Fujifilm

Score: 4.38

G-shock

Score: 4.32

Gundam

Score: 4.28

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Top Brand Affinities

Brand	Category	Score
Jollibee		51.67
Penshoppe		25.66
Yakult		14.51
Alden		13.00
McCafé		11.14
AstraZeneca		8.74
Kraft Foods		6.39
Dota 2		5.21
Kickstagram		4.49
Fujifilm		4.38
G-shock		4.32
Gundam		4.28
Timberland		4.21
Petronas		3.98
Nescafé		3.62
Sunnies Studios		3.39
Los Angeles Lakers		3.39
Transformers		3.13
Sneakerhead		2.97
LEGOLAND		2.94
KitKat		2.85
Starbucks		2.81
Pizza Hut		2.76
Snapseed		2.65
UNIQLO		2.58
Vans		2.52
Burger King		2.49
Huawei		2.45
McDonald's		2.41
NBA		2.39
Showtime		2.19
Under Armour		1.87
Snickers		1.84
New Balance		1.72
Sprite		1.70
Ferrero		1.68
Heineken		1.63
Spotify Music		1.39
Marvel Entertainment		1.37
GoPro		1.36
Converse		1.34
Bellagio		1.34
Coachella		1.33
Forever 21		1.28
Travelgram		1.27
Mitsubishi Motors		1.22
Nike		1.19
H&M		1.16
Marvel		1.15
Adidas		1.09