Parmalee
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
983,427
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:02:20 UTC
Genres
Biography
Parmalee draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, NIGERIA, CANADA. The skew is heavily female (59%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 10,900 avg views per post, with Tiktok sustaining the conversation. Audience adjacency to BMG, Ariat, Live Nation makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 983,427 · Engagements 2,092 · Rate 0.2% Posts 1,209 · Views 14,680 · Avg Likes 1,882 · Avg Comments 120 · Avg Views 14,680 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 42% 25-34: 31% 35-44: 14% 45-64: 8% |
Largest: 18-24 (42%); next: 25-34 (31%) |
| Gender Split |
Female: 59% Male: 41% Non-binary/Other: 0% |
Skews female (59%) |
| Top Countries |
UNITED STATES (70%) NIGERIA (7%) CANADA (4%) SOUTH AFRICA (4%) BRAZIL (3%) |
Top regions: UNITED STATES (70%), NIGERIA (7%), CANADA (4%) |
| Platform Engagement | Instagram: 509 avg likes/post · Tiktok: 10,900 avg views/post · Youtube: 3,780 avg views/post | Best reach: Tiktok 10,900 avg views; best engagement: Tiktok 1,039 avg likes |
Top Brand Affinities
BMG
Ariat
Live Nation
Miller Lite
Texas Roadhouse
Dancing with the Stars
Bud Light
RAM Trucks
Houston Livestock Show and Rodeo
Barstool Sports
Crown Royal
Delta
| Brand | Category | Score |
|---|---|---|
| BMG | 243.17 | |
| Ariat | 30.58 | |
| Live Nation | 21.09 | |
| Miller Lite | 18.06 | |
| Texas Roadhouse | 16.96 | |
| Dancing with the Stars | 16.21 | |
| Bud Light | 15.99 | |
| RAM Trucks | 15.40 | |
| Houston Livestock Show and Rodeo | 13.65 | |
| Barstool Sports | 12.71 | |
| Crown Royal | 12.45 | |
| Delta | 11.23 | |
| REVOLVE | 11.09 | |
| SeneGence | 10.86 | |
| Margaritaville | 10.29 | |
| NBC | 10.02 | |
| Busch | 9.70 | |
| iHeartRadio Music Awards | 9.65 | |
| FOX | 9.15 | |
| Chick-fil-A | 9.01 | |
| Younique | 8.67 | |
| Amazon Music | 8.38 | |
| Pro Tools | 7.63 | |
| Gillette | 7.62 | |
| Coors | 6.68 | |
| Gerber | 6.63 | |
| Influenster | 6.24 | |
| Kroger | 6.22 | |
| T.J. Maxx | 6.15 | |
| Carhartt | 6.07 | |
| Jack Daniels | 6.02 | |
| Walmart | 5.87 | |
| Free People | 5.86 | |
| GMC | 5.72 | |
| Bentley | 5.50 | |
| Jameson | 5.46 | |
| Verizon | 5.35 | |
| Budweiser | 5.20 | |
| NHL | 5.16 | |
| Publix | 5.09 | |
| Steve Madden | 5.09 | |
| Heinz | 4.87 | |
| NORDSTROM | 4.58 | |
| Target | 4.52 | |
| Jeep | 4.51 | |
| PetSmart | 4.51 | |
| Cadillac | 4.37 | |
| The Home Depot | 4.36 | |
| NFL | 4.26 | |
| Dunkin' Donuts | 4.26 |
Official Profiles
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LoginArtist: Parmalee
The map shows every radio station that aired Parmalee today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-17)
Total: 2,027,314
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
1,906,153 | 94.02% |
| [+] |
Last.fm |
121,161 | 5.98% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-12 05:00 UTC | Parmalee | Brewster Street Ice House | Corpus Christi, United States | |
| 2025-12-13 04:00 UTC | Tracy Lawrence, Parmalee | Choctaw Grand Theater | Durant, United States | |
| 2025-12-14 03:00 UTC | Parmalee | Mo's Place | Katy, United States | — |
| 2026-02-27 20:00 UTC | Top Shelf Country Cruise 2026 | Port Everglades | Fort Lauderdale, United States | — |
