Paris Hilton

Paris Hilton — pop artist from US.

Paris Hilton is a multi-talented and influential figure in pop culture, known for her various roles as an entrepreneur, author, activist, designer, actress,…

Influence: 62.91% Fanbase: 54.61% Trending: 67.06% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Barbie • 18.51% • Very Strong

As of 2025-09-28

39,940,172

Social Media Followers

As of 2025-09-28

00:00:00

Hours Airplay

2025-12-07 11:32:46 UTC

Genres

popdance poppost-teen poppopmainstream pop

Biography

Paris Hilton is a multi-talented and influential figure in pop culture, known for her various roles as an entrepreneur, author, activist, designer, actress, model, influencer, DJ, recording artist, and mother. Her latest endeavor sees her return to the music scene with her autobiographical album, Infinite Icon, executive produced by Sia, showcasing her journey from pop culture queen to media maven and mother.

With a successful music career that includes hits like "Stars are Blind" and collaborations with artists such as Lil Wayne and Steve Aoki, Paris Hilton continues to make her mark in the industry. Beyond her music, Hilton's impact extends to her entrepreneurial ventures, activism, and overall influence as a global icon, inspiring others to stand out and make a difference in the world.

Top Brand Affinities

Report Date: 2025-09-28

Paris Hilton stands out with 18-24 & 25-34 audiences across UNITED STATES, INDIA, PHILIPPINES. The profile is heavily female (67%), and content lands hardest on Tiktok, where posts average 178,700 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Barbie, JACQUEMUS, Steve Madden, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Paris Hilton a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Paris Hilton score 0.42% — Low bucket.

Brand: BarbieBrand: JACQUEMUSBrand: Steve Madden

Followers:39,940,172

Engagements:165,800

Rate:0.4%

Posts:16,198

Avg Likes:164,850

Avg Comments:1,459

Avg Views:194,933

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 39,940,172 · Engagements 165,800 · Rate 0.4% Posts 16,198 · Views 194,933 · Avg Likes 164,850 · Avg Comments 1,459 · Avg Views 194,933	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 36% 35-44: 8% 13-17: 5%	Largest: 18-24 (47%); next: 25-34 (36%)
Gender Split	Female: 67% Male: 33% Non-binary/Other: 0%	Skews female (67%)
Top Countries	UNITED STATES (36%) INDIA (7%) PHILIPPINES (6%) UNITED KINGDOM (5%) BRAZIL (5%)	Top regions: UNITED STATES (36%), INDIA (7%), PHILIPPINES (6%)
Platform Engagement	Instagram: 154,915 avg likes/post · Tiktok: 178,700 avg views/post · Youtube: 16,233 avg views/post	Best reach: Tiktok 178,700 avg views; best engagement: Instagram 154,915 avg likes

Top Brand Affinities

Barbie

Score: 18.51

JACQUEMUS

Score: 9.50

Steve Madden

Score: 8.53

NORDSTROM

Score: 7.00

Coach

Score: 6.63

KARL LAGERFELD

Score: 6.51

MISSGUIDED

Score: 6.03

Hot Topic

Score: 6.01

boohoo

Score: 5.88

Urban Outfitters

Score: 5.72

MATTEL

Score: 5.49

Pull&Bear

Score: 5.34

Brand	Category	Score
Barbie		18.51
JACQUEMUS		9.50
Steve Madden		8.53
NORDSTROM		7.00
Coach		6.63
KARL LAGERFELD		6.51
MISSGUIDED		6.03
Hot Topic		6.01
boohoo		5.88
Urban Outfitters		5.72
MATTEL		5.49
Pull&Bear		5.34
OLD NAVY		4.78
BALMAIN		4.31
Versace		3.82
American Eagle		3.75
Bershka		3.69
Hilton		3.63
Marc Jacobs		3.61
Lollapalooza		3.54
Harrods		3.52
Topshop		3.25
Victoria's Secret		3.20
Moschino		3.19
NBC		3.19
Fendi		3.16
Abercrombie & Fitch		3.15
Kylie Cosmetics		3.14
Dolce & Gabbana		3.14
TOM FORD		3.12
Christian Louboutin		3.06
Valentino		3.00
Forever 21		2.86
Sunnies Studios		2.83
Bellagio		2.79
Lancôme		2.73
Coachella		2.62
Gucci		2.61
Hermès		2.55
Michael Kors		2.54
Lululemon Athletica		2.47
FashionNova		2.44
Babybump		2.43
Dr. Martens		2.42
Benefit Cosmetics		2.42
Sephora		2.42
Chanel		2.32
MTV		2.31
GIVENCHY		2.27
Calvin Klein		2.27