Panjabi MC

Panjabi MC — pop artist from GB.

Panjabi MC, also known as Rajinder Rai, gained international fame with his hit "Mundian to Bach Ke" in 2002, despite having a long-standing career that began…

Influence: 58.57% Fanbase: 43.89% Trending: 65.90% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 29.36% • Very Strong

As of 2025-09-09

179,918

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:06:02 UTC

Genres

popdesi poppophip-hop & rapdesi hip hopelectronicdanceelectronicasianbhangraclassic bhangra

Biography

Panjabi MC, also known as Rajinder Rai, gained international fame with his hit "Mundian to Bach Ke" in 2002, despite having a long-standing career that began in 1993. His fusion of desi and hip-hop styles, showcased in his remix of Kuldip Manak's "Ghariah Milan De," led to a series of successful releases on the Nachural label. Panjabi MC's incorporation of desi samples and live musicians set him apart in the bhangra music scene, culminating in his breakthrough track.

Despite facing industry challenges, Panjabi MC's consistent output in the '90s with albums like Souled Out and Legalised solidified his status as a bhangra music icon. "Mundian to Bach Ke" stood out for its innovative use of traditional instruments and samples, earning acclaim worldwide and even a remix by Jay-Z. This success propelled Panjabi MC onto platforms like the U.K.'s Top of the Pops, showcasing his unique blend of music that resonated with global audiences.

Top Brand Affinities

Report Date: 2025-09-09

Panjabi MC cuts through with 25-34 & 18-24 audiences and consistency across INDIA, UNITED STATES, UNITED KINGDOM. A heavily male (81%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 6,806 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Mixcloud, Pioneer, Sabyasachi Mukherjee, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Panjabi MC score 0.35% — Low bucket.

Brand: MixcloudBrand: PioneerBrand: Sabyasachi Mukherjee

Followers:179,918

Engagements:632

Rate:0.4%

Posts:122

Avg Likes:622

Avg Comments:42

Avg Views:6,806

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 179,918 · Engagements 632 · Rate 0.4% Posts 122 · Views 6,806 · Avg Likes 622 · Avg Comments 42 · Avg Views 6,806	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 18-24: 38% 35-44: 9% 13-17: 3%	Largest: 25-34 (47%); next: 18-24 (38%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	INDIA (39%) UNITED STATES (9%) UNITED KINGDOM (9%) CANADA (5%) PAKISTAN (3%)	Top regions: INDIA (39%), UNITED STATES (9%), UNITED KINGDOM (9%)
Platform Engagement	Instagram: 524 avg likes/post · Youtube: 6,806 avg views/post	Best reach: Youtube 6,806 avg views; best engagement: Instagram 524 avg likes

Top Brand Affinities

Mixcloud

Score: 29.36

Pioneer

Score: 28.73

Sabyasachi Mukherjee

Score: 28.06

ITV

Score: 18.95

Sky Sports

Score: 16.96

Akai

Score: 13.34

Selfridges

Score: 11.10

Jameson

Score: 9.77

Grey Goose

Score: 9.33

Johnnie Walker

Score: 9.03

Pro Tools

Score: 8.26

Rolls-Royce

Score: 7.73

Brand	Category	Score
Mixcloud		29.36
Pioneer		28.73
Sabyasachi Mukherjee		28.06
ITV		18.95
Sky Sports		16.96
Akai		13.34
Selfridges		11.10
Jameson		9.77
Grey Goose		9.33
Johnnie Walker		9.03
Pro Tools		8.26
Rolls-Royce		7.73
BBC		7.58
Beats Electronics		7.35
Amazon Music		7.30
Ableton		7.01
Vauxhall		6.89
Superdry		6.76
Maruti		6.67
River Island		6.64
Hilton		6.16
SoundCloud		6.05
Mahindra		6.04
Harrods		5.72
Marriott		5.34
BBS		5.09
Hugo Boss		5.07
Tim Hortons		5.07
Land Rover		4.34
Armani		4.16
Bacardi		3.79
Versace		3.69
Bentley		3.60
Aston Martin		3.58
Haima		3.56
Tomorrowland		3.53
Bajaj		3.47
Ferrari		3.33
MTV		3.29
TOM FORD		3.29
Tesco		3.15
Lamborghini		3.05
Grand Theft Auto		3.01
Jaguar		3.00
Ray-Ban		2.98
Spotify Music		2.98
Huda Beauty		2.96
Mercedes-Benz		2.92
Great Wall		2.92
Maserati		2.70