Paluch

Paluch — hip-hop & rap artist from PL.

BOR Records is a music label founded in 2015. The label is associated with the artist collective BORCREW, which operates official social media accounts under…

Influence: 53.50% Fanbase: 39.97% Trending: 60.26% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ballantine's • 17.56% • Very Strong

As of 2025-09-09

546,605

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:30:31 UTC

Genres

hip-hop & raphip-hop/rappolish hip hoppolish traprap motywacjahip hoptrap

Biography

BOR Records is a music label founded in 2015. The label is associated with the artist collective BORCREW, which operates official social media accounts under the handle @bor_crew_official and @borshop_pl. For booking and business inquiries, contact Marta Nizio at [email protected].

Top Brand Affinities

Report Date: 2025-09-09

Paluch builds repeat engagement among 18-24 & 25-34 audiences throughout POLAND, UNITED KINGDOM, GERMANY. With a heavily male (65%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Instagram (7,535 avg likes per post), while Instagram provides social proof in comments and saves. Affinities with Ballantine's, Golden Rose, Rossmann point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Paluch score 1.38% — Moderate bucket.

Brand: Ballantine'sBrand: Golden RoseBrand: Rossmann

Followers:546,605

Engagements:7,535

Rate:1.4%

Posts:433

Avg Likes:7,535

Avg Comments:55

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 546,605 · Engagements 7,535 · Rate 1.4% Posts 433 · Views 0 · Avg Likes 7,535 · Avg Comments 55 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 36% 35-44: 7% 13-17: 5%	Largest: 18-24 (51%); next: 25-34 (36%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	POLAND (85%) UNITED KINGDOM (3%) GERMANY (2%) NETHERLANDS (1%) UNITED STATES (1%)	Top regions: POLAND (85%), UNITED KINGDOM (3%), GERMANY (2%)
Platform Engagement	Instagram: 7,535 avg likes/post	best engagement: Instagram 7,535 avg likes

Top Brand Affinities

Ballantine's

Score: 17.56

Golden Rose

Score: 17.29

Rossmann

Score: 12.39

Jim Beam

Score: 9.18

New Era

Score: 8.60

G-shock

Score: 8.37

Opel

Score: 7.42

Subaru

Score: 6.16

Jack Daniels

Score: 6.05

Jagermeister

Score: 5.58

Champion

Score: 5.40

Emporio Armani

Score: 5.14

Brand	Category	Score
Ballantine's		17.56
Golden Rose		17.29
Rossmann		12.39
Jim Beam		9.18
New Era		8.60
G-shock		8.37
Opel		7.42
Subaru		6.16
Jack Daniels		6.05
Jagermeister		5.58
Champion		5.40
Emporio Armani		5.14
Ryanair		4.98
Hugo Boss		4.62
Audi		3.92
New Balance		3.77
Fila		3.59
Rover		3.54
The Witcher		3.39
Calvin Klein		3.37
BMW		3.21
Guess		3.19
Counter-Strike		3.17
Tommy Hilfiger		3.11
Skoda		3.02
Lacoste		2.94
Pull&Bear		2.84
Monster Beverage		2.83
Nike		2.79
Haima		2.75
Bershka		2.69
Fiat		2.51
Adidas		2.48
FIFA		2.40
Tesco		2.38
Polo Ralph Lauren		2.36
Puma		2.36
Coca-Cola		2.35
Peugeot		2.35
Great Wall		2.33
Mercedes-Benz		2.31
Armani		2.31
Reebok		2.29
ASICS		2.25
Under Armour		2.21
Renault		2.19
Volkswagen		2.14
Volvo		2.14
Huawei		2.10
Michael Kors		2.01