Pale Waves

Pale Waves — pop artist from GB.

Hailing from Manchester, Pale Waves is a four-piece band consisting of Heather Baron-Gracie, Ciara Doran, Hugo Silvani, and Charlie Wood. Their latest album,…

Influence: 58.83% Fanbase: 42.21% Trending: 67.14% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Dr. Martens • 11.86% • Very Strong

As of 2025-09-09

563,047

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:49:50 UTC

Genres

popindie popmetropopolismanchester indierockmodern rockrockpop rockalternativemodern alternative rockalternativeindie rockelectronicelectropop

Biography

Hailing from Manchester, Pale Waves is a four-piece band consisting of Heather Baron-Gracie, Ciara Doran, Hugo Silvani, and Charlie Wood. Their latest album, "Unwanted," boldly embraces themes of defiance and LGBTQ+ representation, delving into darker emotions while maintaining a fresh tone of rebellion. Lead singer Baron-Gracie's direct exploration of her queer identity and drummer Doran's public transition journey have significantly influenced the band's evolution since their 2018 debut, reflecting prominently in the raw intensity of "Unwanted."

With a sound reminiscent of classic pop punk infused with a gritty edge, "Unwanted" boasts 13 tracks that marry the energetic drive of 2000s pop punk with the raw emotion of 90s rock. Drawing inspiration from artists like Garbage, Paramore, and Blondie, Baron-Gracie's vision for Pale Waves is a departure from their indie and synth-pop origins towards a more assertive and alternative direction. Asserting the album's unapologetic nature, Baron-Gracie expresses a desire for Pale Waves to continue evolving towards a bigger, bolder sound that fearlessly confronts listeners.

Top Brand Affinities

Report Date: 2025-09-09

Pale Waves reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, UNITED KINGDOM, BRAZIL. The demographic tilt is female-leaning (54%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 16,700 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Dr. Martens, Lime Crime, Life Is Strange suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Pale Waves score 1.72% — Moderate bucket.

Brand: Dr. MartensBrand: Lime CrimeBrand: Life Is Strange

Followers:563,047

Engagements:9,710

Rate:1.7%

Posts:667

Avg Likes:9,568

Avg Comments:116

Avg Views:21,305

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 563,047 · Engagements 9,710 · Rate 1.7% Posts 667 · Views 21,305 · Avg Likes 9,568 · Avg Comments 116 · Avg Views 21,305	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 27% 13-17: 7% 35-44: 5%	Largest: 18-24 (59%); next: 25-34 (27%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	UNITED STATES (28%) UNITED KINGDOM (14%) BRAZIL (7%) MEXICO (4%) PHILIPPINES (4%)	Top regions: UNITED STATES (28%), UNITED KINGDOM (14%), BRAZIL (7%)
Platform Engagement	Instagram: 7,202 avg likes/post · Tiktok: 16,700 avg views/post · Youtube: 4,605 avg views/post	Best reach: Tiktok 16,700 avg views; best engagement: Instagram 7,202 avg likes

Top Brand Affinities

Dr. Martens

Score: 11.86

Lime Crime

Score: 9.51

Life Is Strange

Score: 8.65

Urban Outfitters

Score: 6.61

The Last of Us

Score: 6.50

Lollapalooza

Score: 6.24

Vivienne Westwood

Score: 5.74

Hot Topic

Score: 5.27

Final Fantasy

Score: 5.09

Resident Evil

Score: 5.00

Polaroid

Score: 4.97

ASOS

Score: 4.61

Brand	Category	Score
Dr. Martens		11.86
Lime Crime		9.51
Life Is Strange		8.65
Urban Outfitters		6.61
The Last of Us		6.50
Lollapalooza		6.24
Vivienne Westwood		5.74
Hot Topic		5.27
Final Fantasy		5.09
Resident Evil		5.00
Polaroid		4.97
ASOS		4.61
Lush		4.54
Spotify Music		4.19
Fallout		4.14
Topshop		4.11
Tesco		3.70
Columbia Pictures		3.69
Showtime		3.67
BBC		3.60
MTV		3.59
SoundCloud		3.55
Verizon		3.53
Prismacolor		3.44
Coachella		3.37
Vans		3.36
Kodak		3.25
Cartoon Network		3.21
The Witcher		3.18
Primark		3.17
Nickelodeon		2.96
Fujifilm		2.91
Guinness		2.81
NYX Cosmetics		2.79
Sunnies Studios		2.74
League of Legends		2.72
Fenty beauty		2.68
Too Faced Cosmetics		2.63
Warner Bros		2.54
AMC		2.52
Emporium		2.47
Urban Decay Cosmetics		2.45
Converse		2.29
Chrysler		2.25
Pokemon Go		2.14
Pepsi		2.13
CBS Television Studios		2.12
Star Wars		2.09
CBS		2.00
Forever 21		1.96