Paky

Paky — pop artist from IT.

Vincenzo Mattera, also known as Paky, was born in Naples in 1999 and later relocated to Milan at the age of ten. In February 2018, Paky began releasing music…

Influence: 55.12% Fanbase: 39.82% Trending: 62.77% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Napapijri • 29.43% • Very Strong

As of 2025-09-09

1,569,543

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:06:50 UTC

Genres

poppophip-hop & rapitalian hip hoptrap italiana

Biography

Vincenzo Mattera, also known as Paky, was born in Naples in 1999 and later relocated to Milan at the age of ten. In February 2018, Paky began releasing music videos, starting with "Tutti i miei phrà," followed by the popular track "ROZZI," which quickly gained traction on streaming platforms. Collaborating with the agency Cantera, Paky's music saw success on Spotify, with "ROZZI" reaching the Top 50 Italy Chart within three weeks.

Subsequently, Paky released three more singles, including "Tuta Black" featuring Shiva, "Non Scherzare," and "Boss." The latter achieved significant success, peaking at the 4th position on the Spotify 200 Italy Chart shortly after its release.

Top Brand Affinities

Report Date: 2025-09-09

Paky has momentum with 18-24 & 25-34 audiences—particularly in ITALY, SPAIN, FRANCE. A heavily male (83%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 1,549,633 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Napapijri, Warner Music, Stone Island signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Paky score 8.84% — Very Strong bucket.

Brand: NapapijriBrand: Warner MusicBrand: Stone Island

Followers:1,569,543

Engagements:138,773

Rate:8.8%

Posts:121

Avg Likes:137,730

Avg Comments:1,614

Avg Views:1,549,633

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,569,543 · Engagements 138,773 · Rate 8.8% Posts 121 · Views 1,549,633 · Avg Likes 137,730 · Avg Comments 1,614 · Avg Views 1,549,633	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 27% 13-17: 9% 35-44: 6%	Largest: 18-24 (56%); next: 25-34 (27%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	ITALY (61%) SPAIN (4%) FRANCE (4%) POLAND (4%) MOROCCO (3%)	Top regions: ITALY (61%), SPAIN (4%), FRANCE (4%)
Platform Engagement	Instagram: 112,913 avg likes/post · Youtube: 1,549,633 avg views/post	Best reach: Youtube 1,549,633 avg views; best engagement: Instagram 112,913 avg likes

Top Brand Affinities

Napapijri

Score: 29.43

Warner Music

Score: 23.75

Stone Island

Score: 16.40

Palm Angels

Score: 15.61

Kappa

Score: 15.43

Superga

Score: 13.28

Foot Locker

Score: 12.78

New Era

Score: 11.34

Dom Pérignon

Score: 10.37

Emporio Armani

Score: 9.46

Dsquared

Score: 9.00

Moncler

Score: 8.97

Brand	Category	Score
Napapijri		29.43
Warner Music		23.75
Stone Island		16.40
Palm Angels		15.61
Kappa		15.43
Superga		13.28
Foot Locker		12.78
New Era		11.34
Dom Pérignon		10.37
Emporio Armani		9.46
Dsquared		9.00
Moncler		8.97
Diablo		6.12
Stüssy		6.05
Husqvarna Motorcycles		5.79
Alexander McQueen		5.54
Carhartt		5.26
Campari		5.23
Versace		4.80
Arezzo		4.69
Armani		4.69
The North Face		3.77
Supreme		3.61
Calvin Klein		3.52
Alfa Romeo		3.49
Polo Ralph Lauren		3.42
Moschino		3.24
Pull&Bear		3.16
Gucci		3.14
KENZO		3.11
TOM FORD		2.97
Beats Electronics		2.95
Nike		2.94
Ducati		2.92
Abercrombie & Fitch		2.89
Spotify Music		2.85
KTM		2.84
Warner Bros		2.80
Tomorrowland		2.71
ASOS		2.70
Puma		2.65
Lacoste		2.60
Rolex		2.58
Balenciaga		2.58
Aperol		2.58
Bershka		2.57
FIFA		2.55
Vans		2.48
Fila		2.41
SoundCloud		2.41