Pajel

Pajel — hip-hop & rap artist from DE.

Pajel, originally from Accra, Ghana, quickly rose from newcomer to a prominent figure in the German-speaking music scene with his debut single "10von10," which…

Influence: 50.01% Fanbase: 25.67% Trending: 62.19% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Alpha Industries • 62.90% • Very Strong

As of 2025-09-09

495,196

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 08:06:50 UTC

Genres

hip-hop & raphip-hop/rapgerman hip hophip hoptrap

Biography

Pajel, originally from Accra, Ghana, quickly rose from newcomer to a prominent figure in the German-speaking music scene with his debut single "10von10," which garnered over 100 million streams and went platinum in three countries. Known for his angelic voice, Pajel's work ethic and collaborations with international artists like Headie One, Aitch, and Voyage have solidified his status as a rising superstar. Following successful projects like the "Seelenfrieden EP" and debut album "Purple Past," Pajel's trajectory to the top of the music industry seems unstoppable, captivating audiences beyond the German-speaking countries. His upcoming releases, including the album "Lonlee," promise to further shape the musical landscape with his innovative sound.

Top Brand Affinities

Report Date: 2025-09-09

Pajel reliably reaches 18-24 & 25-34 audiences in GERMANY, AUSTRIA, SWITZERLAND. The base is heavily male (82%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (211,950 avg views per post); Tiktok layers on depth and replies. The audience sits near Alpha Industries, Eastpak, Ellesse, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Pajel score 10.65% — Very Strong bucket.

Brand: Alpha IndustriesBrand: EastpakBrand: Ellesse

Followers:495,196

Engagements:52,743

Rate:10.7%

Posts:276

Avg Likes:50,801

Avg Comments:371

Avg Views:334,560

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 495,196 · Engagements 52,743 · Rate 10.7% Posts 276 · Views 334,560 · Avg Likes 50,801 · Avg Comments 371 · Avg Views 334,560	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 32% 13-17: 7% 35-44: 6%	Largest: 18-24 (53%); next: 25-34 (32%)
Gender Split	Female: 18% Male: 82% Non-binary/Other: 0%	Skews male (82%)
Top Countries	GERMANY (82%) AUSTRIA (5%) SWITZERLAND (3%) TüRKIYE (1%) SPAIN (1%)	Top regions: GERMANY (82%), AUSTRIA (5%), SWITZERLAND (3%)
Platform Engagement	Instagram: 19,891 avg likes/post · Tiktok: 211,950 avg views/post · Youtube: 122,610 avg views/post	Best reach: Tiktok 211,950 avg views; best engagement: Tiktok 27,400 avg likes

Top Brand Affinities

Alpha Industries

Score: 62.90

Eastpak

Score: 30.19

Ellesse

Score: 29.67

Commerzbank

Score: 24.86

Palm Angels

Score: 20.03

Stone Island

Score: 16.44

Nakd

Score: 14.05

Champion

Score: 13.64

Zalando

Score: 12.55

Dsquared

Score: 12.07

Audemars Piguet

Score: 11.82

KARL LAGERFELD

Score: 11.16

Brand	Category	Score
Alpha Industries		62.90
Eastpak		30.19
Ellesse		29.67
Commerzbank		24.86
Palm Angels		20.03
Stone Island		16.44
Nakd		14.05
Champion		13.64
Zalando		12.55
Dsquared		12.07
Audemars Piguet		11.82
KARL LAGERFELD		11.16
Lacoste		10.71
Braun		9.93
Moncler		9.87
New Era		9.85
Moët & Chandon		9.16
Acne Studios		8.96
Maison Margiela		8.30
Kappa		7.92
Amazon Music		7.91
Foot Locker		7.20
Maybach		7.08
Beats Electronics		6.95
Polo Ralph Lauren		6.70
Dr. Martens		6.50
Pull&Bear		6.11
Emporio Armani		6.07
Tommy Hilfiger		5.85
Hugo Boss		5.66
Stüssy		5.50
Rolex		5.42
BRABUS		5.36
Hennessy		5.30
Ableton		5.12
Versace		4.95
ASOS		4.88
Nike		4.59
Alexander McQueen		4.48
Mercedes-Benz		4.24
Gucci		3.95
The North Face		3.74
Calvin Klein		3.73
Balenciaga		3.68
Urban Outfitters		3.47
Supreme		3.43
Carhartt		3.37
Adidas		3.36
Puma		3.32
Spotify Music		3.28