Packs

Packs — alternative artist from CA.

PACKS approaches the creation of their music as a shared journey, with their third album "Melt the Honey" serving as a reflection of contentment and…

Influence: 50.42% Fanbase: 24.01% Trending: 63.62% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Holt Renfrew • 96.10% • Very Strong

As of 2025-09-09

10,759

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:04:56 UTC

Genres

alternativealternative

Biography

PACKS approaches the creation of their music as a shared journey, with their third album "Melt the Honey" serving as a reflection of contentment and inspiration drawn from the grunge era and Guided By Voices. The self-produced record encapsulates the band's time in Mexico City, where they crafted the album in unique spaces that fueled their creativity, resulting in a vivid and introspective exploration of everyday life. Set for release on January 19th via Fire Talk, "Melt the Honey" showcases PACKS' ability to capture the beauty in the mundane with reverence and authenticity.

Top Brand Affinities

Report Date: 2025-09-09

Packs resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, CANADA, MEXICO. The demographic is heavily male (77%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 826 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Holt Renfrew, Ampeg, Live Nation maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Packs score 4.54% — Very Strong bucket.

Brand: Holt RenfrewBrand: AmpegBrand: Live Nation

Followers:10,759

Engagements:488

Rate:4.5%

Posts:629

Avg Likes:482

Avg Comments:15

Avg Views:1,651

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,759 · Engagements 488 · Rate 4.5% Posts 629 · Views 1,651 · Avg Likes 482 · Avg Comments 15 · Avg Views 1,651	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 37% 25-34: 37% 35-44: 15% 45-64: 7%	Largest: 18-24 (37%); next: 25-34 (37%)
Gender Split	Female: 23% Male: 77% Non-binary/Other: 0%	Skews male (77%)
Top Countries	UNITED STATES (50%) CANADA (40%) MEXICO (1%) FRANCE (1%) GERMANY (1%)	Top regions: UNITED STATES (50%), CANADA (40%), MEXICO (1%)
Platform Engagement	Instagram: 416 avg likes/post · Tiktok: 826 avg views/post · Youtube: 825 avg views/post	Best reach: Tiktok 826 avg views; best engagement: Instagram 416 avg likes

Top Brand Affinities

Holt Renfrew

Score: 96.10

Ampeg

Score: 46.14

Live Nation

Score: 25.11

MOOG

Score: 24.94

Scotiabank

Score: 20.29

Arri

Score: 16.27

Mixcloud

Score: 14.37

Spotify Music

Score: 13.04

Pro Tools

Score: 12.71

Ableton

Score: 12.15

Air Canada

Score: 11.87

Kodak

Score: 11.86

Brand	Category	Score
Holt Renfrew		96.10
Ampeg		46.14
Live Nation		25.11
MOOG		24.94
Scotiabank		20.29
Arri		16.27
Mixcloud		14.37
Spotify Music		13.04
Pro Tools		12.71
Ableton		12.15
Air Canada		11.87
Kodak		11.86
Amazon Music		9.03
Tim Hortons		8.96
Budweiser		7.36
Glossier		7.32
Kickstarter		7.02
FOX		6.59
SoundCloud		6.54
Maison Margiela		6.05
Tinder		5.95
Nixon		5.65
Polaroid		5.58
Showtime		5.07
Margaritaville		5.06
Fujifilm		5.05
Lollapalooza		5.02
Kroger		4.87
Uber		4.84
Leica		4.55
CBS		4.48
Coachella		4.26
MTV		4.19
CBS Television Studios		4.09
Urban Outfitters		3.92
Coors		3.70
NORDSTROM		3.58
Gatorade		3.27
Dr. Martens		3.11
Aperol		2.83
Beats Electronics		2.80
Adobe		2.61
Emporium		2.55
Costco		2.53
Nickelodeon		2.53
NHL		2.50
Chrysler		2.47
Matrix		2.40
Carhartt		2.35
Snoopy And The Peanuts Gang		2.22