p-rallel

p-rallel — r&b, funk & soul artist from GB.

Renowned for his transformative impact on the UK club scene, p-rallel's success as a DJ and producer soared in 2024 with a sold-out headline show at KOKO and a…

Influence: 53.69% Fanbase: 27.28% Trending: 66.90% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Panavision • 83.16% • Very Strong

As of 2025-09-09

69,238

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 08:02:11 UTC

Genres

r&b, funk & soulindie soulcontemporary r&bhip-hop & raphip-hop/rapuk alternative hip hoprapcontemporary hip hop

Biography

Renowned for his transformative impact on the UK club scene, p-rallel's success as a DJ and producer soared in 2024 with a sold-out headline show at KOKO and a residency at Ibiza's Amnesia. Joining Rinse FM as a flagship DJ marked a new chapter in his already illustrious career, rooted in his deep passion for electronic music and his journey to carve a place for himself within the dance scene despite initial barriers and challenges. His music reflects not only his talent but also his diverse experiences and influences, making him a standout figure in the industry.

Top Brand Affinities

Report Date: 2025-09-09

p-rallel speaks to 18-24 & 25-34 audiences with measurable traction in UNITED KINGDOM, UNITED STATES, BRAZIL. Composition is heavily male (60%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (2,198 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Panavision, Mixcloud, Motel Rocks, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist p-rallel score 0.94% — Low bucket.

Brand: PanavisionBrand: MixcloudBrand: Motel Rocks

Followers:69,238

Engagements:648

Rate:0.9%

Posts:736

Avg Likes:637

Avg Comments:18

Avg Views:3,017

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 69,238 · Engagements 648 · Rate 0.9% Posts 736 · Views 3,017 · Avg Likes 637 · Avg Comments 18 · Avg Views 3,017	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 40% 35-44: 8% 13-17: 4%	Largest: 18-24 (45%); next: 25-34 (40%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	UNITED KINGDOM (27%) UNITED STATES (16%) BRAZIL (7%) FRANCE (6%) SOUTH AFRICA (4%)	Top regions: UNITED KINGDOM (27%), UNITED STATES (16%), BRAZIL (7%)
Platform Engagement	Instagram: 467 avg likes/post · Tiktok: 819 avg views/post · Youtube: 2,198 avg views/post	Best reach: Youtube 2,198 avg views; best engagement: Instagram 467 avg likes

Top Brand Affinities

Panavision

Score: 83.16

Mixcloud

Score: 82.03

Motel Rocks

Score: 45.91

Adidas Y-3

Score: 27.85

Selfridges

Score: 26.73

Stone Island

Score: 23.55

Stüssy

Score: 22.18

Fred Perry

Score: 21.09

True Religion

Score: 20.88

Umbro

Score: 20.20

SoundCloud

Score: 18.92

Depop

Score: 18.88

Brand	Category	Score
Panavision		83.16
Mixcloud		82.03
Motel Rocks		45.91
Adidas Y-3		27.85
Selfridges		26.73
Stone Island		23.55
Stüssy		22.18
Fred Perry		21.09
True Religion		20.88
Umbro		20.20
SoundCloud		18.92
Depop		18.88
Ableton		18.20
Acne Studios		18.13
Akai		18.11
Arc'teryx		17.51
Vauxhall		17.49
SUSHISAMBA		17.49
Palm Angels		16.44
ITV		15.78
Vivienne Westwood		13.83
Maison Margiela		13.54
JACQUEMUS		13.14
Jean Paul Gaultier		13.08
Marni		12.98
Eurostar		12.49
Pioneer		12.41
Carhartt		12.21
Amazon Music		11.78
Dr. Martens		11.55
GENTLE MONSTER		11.30
Nasty Gal		10.16
ASOS		9.99
New Era		9.73
Foot Locker		9.71
Kodak		9.70
Moncler		9.56
Zalando		9.54
Urban Outfitters		9.06
Ellesse		9.02
Spotify Music		8.16
Loewe		7.89
Beats Electronics		7.62
Atmos		7.34
Champion		6.85
Supreme		6.53
MISSGUIDED		6.48
Miu Miu		6.43
Tate Modern		6.30
New Balance		5.71