P Money

P Money from GB.

Peter Wadams, known as P-Money, was inspired to pursue DJing after watching DJ Jazzy Jeff's "Live at Union Square." He honed his skills by studying videos of…

Influence: 54.85% Fanbase: 32.34% Trending: 66.10% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 37.36% • Very Strong

As of 2025-09-08

143,421

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 08:04:18 UTC

Biography

Peter Wadams, known as P-Money, was inspired to pursue DJing after watching DJ Jazzy Jeff's "Live at Union Square." He honed his skills by studying videos of the DMC World DJ Championships and eventually made a name for himself in the New Zealand hip-hop scene, collaborating with artists like Scribe and Che-Fu. P-Money's debut album, Big Things, showcased the local talent and helped establish the country's hip-hop scene with hits like "Not Many."

His success continued with the release of his second album, Magic City, which featured collaborations with American rappers like Akon and Skillz. P-Money's cross-genre collaborations earned him accolades at the Vodafone New Zealand Music Awards, solidifying his reputation as a top hip-hop producer in the country. Additionally, his work with singer Vince Harder on the track "Everything" showcased his versatility and ability to adapt to different musical styles.

Top Brand Affinities

Report Date: 2025-09-08

P Money stands out with 25-34 & 18-24 audiences across UNITED KINGDOM, UNITED STATES, AUSTRALIA. The profile is heavily male (82%), and content lands hardest on Instagram, where posts average 3,241 avg likes per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Mixcloud, Sky Sports, Vauxhall, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes P Money a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist P Money score 2.26% — Strong bucket.

Brand: MixcloudBrand: Sky SportsBrand: Vauxhall

Followers:143,421

Engagements:3,241

Rate:2.3%

Posts:82

Avg Likes:3,241

Avg Comments:141

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 143,421 · Engagements 3,241 · Rate 2.3% Posts 82 · Views 0 · Avg Likes 3,241 · Avg Comments 141 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 51% 18-24: 27% 35-44: 17% 13-17: 3%	Largest: 25-34 (51%); next: 18-24 (27%)
Gender Split	Female: 18% Male: 82% Non-binary/Other: 0%	Skews male (82%)
Top Countries	UNITED KINGDOM (72%) UNITED STATES (5%) AUSTRALIA (3%) SPAIN (2%) CZECHIA (1%)	Top regions: UNITED KINGDOM (72%), UNITED STATES (5%), AUSTRALIA (3%)
Platform Engagement	Instagram: 3,241 avg likes/post	best engagement: Instagram 3,241 avg likes

Top Brand Affinities

Mixcloud

Score: 37.36

Sky Sports

Score: 29.37

Vauxhall

Score: 28.82

ITV

Score: 21.03

Pioneer

Score: 15.67

Ableton

Score: 14.23

Stone Island

Score: 13.68

Akai

Score: 12.68

Deliveroo

Score: 11.60

SoundCloud

Score: 9.83

Fred Perry

Score: 9.80

Myprotein

Score: 9.63

Brand	Category	Score
Mixcloud		37.36
Sky Sports		29.37
Vauxhall		28.82
ITV		21.03
Pioneer		15.67
Ableton		14.23
Stone Island		13.68
Akai		12.68
Deliveroo		11.60
SoundCloud		9.83
Fred Perry		9.80
Myprotein		9.63
Sennheiser		9.44
Grey Goose		9.22
Beats Electronics		8.53
Selfridges		8.21
River Island		8.17
Amazon Music		8.06
Tesco		7.53
Foot Locker		7.33
Jagermeister		6.58
Carlsberg		6.47
Stüssy		5.85
BBC		5.83
Seat		5.77
Hugo Boss		5.59
BBS		5.40
boohoo		5.33
The North Face		5.32
Vivienne Westwood		5.21
Sneakerhead		4.88
Haima		4.87
Harrods		4.67
Cadbury		4.47
Carhartt		4.37
Armani		4.28
Hennessy		4.22
Superdry		4.13
Spotify Music		4.12
Comedy Central		3.96
ASOS		3.80
FIFA		3.54
Rover		3.52
Supreme		3.50
Nike		3.50
Land Rover		3.47
Polo Ralph Lauren		3.38
UFC		3.32
Rolls-Royce		3.29
G-shock		3.27