Ozomatli

Ozomatli

Country: US

Influence: 55.43% Fanbase: 35.20% Trending: 65.54% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 35.41% • Very Strong

As of 2025-09-08

77,712

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:32:30 UTC

Genres

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Biography

Hailing from Los Angeles, Ozomatli's music embodies the vibrant cultural tapestry of the city. Since their inception in 1995, the band's eclectic mix of genres and socially conscious lyrics have resonated globally, transcending language barriers and captivating audiences from Burma to Mongolia. Their latest album, "Marching On," showcases a renewed creative energy and solidarity among the band members, solidifying their legacy that began with their self-titled debut in 1998.

Ozomatli's dynamic sound reflects their diverse backgrounds and musical influences, blending hip hop, salsa, cumbia, funk, and more to create a genre-defying experience. With a career spanning 25 years, the band has achieved commercial success, including two Grammy Awards, while maintaining their commitment to activism and cultural exchange. From high-profile performances on television to sold-out shows worldwide, Ozomatli continues to be a musical force that celebrates the rich diversity of Los Angeles and beyond.

Ozomatli Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Ozomatli commands interest from 25-34 & 35-44 audiences in UNITED STATES, MEXICO, UNITED KINGDOM. With a heavily male (58%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (11,719 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Live Nation, Univision, Mixcloud points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Ozomatli score 0.91%Low bucket.
Brand: Live NationBrand: UnivisionBrand: Mixcloud
Followers:77,712
Engagements:706
Rate:0.9%
Posts:2,343
Views:12,776
Avg Likes:695
Avg Comments:33
Avg Views:12,776

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 77,712 · Engagements 706 · Rate 0.9%
Posts 2,343 · Views 12,776 · Avg Likes 695 · Avg Comments 33 · Avg Views 12,776
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 37%
35-44: 26%
18-24: 22%
45-64: 13%
Largest: 25-34 (37%); next: 35-44 (26%)
Gender Split Female: 42%
Male: 58%
Non-binary/Other: 0%
Skews male (58%)
Top Countries UNITED STATES (66%)
MEXICO (9%)
UNITED KINGDOM (4%)
ARGENTINA (3%)
AUSTRALIA (2%)
Top regions: UNITED STATES (66%), MEXICO (9%), UNITED KINGDOM (4%)
Platform Engagement Instagram: 398 avg likes/post · Tiktok: 1,057 avg views/post · Youtube: 11,719 avg views/post Best reach: Youtube 11,719 avg views; best engagement: Instagram 398 avg likes

Top Brand Affinities

Live Nation
Score: 35.41
Univision
Score: 28.19
Mixcloud
Score: 19.42
MOOG
Score: 17.44
Akai
Score: 17.28
Amazon Music
Score: 13.26
Pioneer
Score: 13.03
Pro Tools
Score: 12.55
Sennheiser
Score: 11.90
HBO Max
Score: 10.38
Paramount Pictures
Score: 10.21
Benihana
Score: 10.09
Brand Category Score
Live Nation 35.41
Univision 28.19
Mixcloud 19.42
MOOG 17.44
Akai 17.28
Amazon Music 13.26
Pioneer 13.03
Pro Tools 12.55
Sennheiser 11.90
HBO Max 10.38
Paramount Pictures 10.21
Benihana 10.09
Ableton 9.52
Suavecito 9.21
Los Angeles Lakers 8.71
Coachella 8.25
Cafecito 7.85
Borderlands 7.79
iHeartRadio Music Awards 7.27
Coors 6.35
Jameson 6.30
NBC 6.04
Kickstarter 5.99
Spotify Music 5.69
Margaritaville 5.36
Beats Electronics 5.23
Pilsner Urquell 5.09
Verizon 5.08
The Home Depot 5.07
Bud Light 4.93
NFL 4.88
Costco 4.83
CNN 4.82
Nixon 4.71
Taco Bell 4.43
Comedy Central 4.40
ESPN 4.09
Columbia Pictures 3.71
Summit Entertainment 3.51
Target 3.50
Nickelodeon 3.49
SoundCloud 3.43
NORDSTROM 3.39
Chipotle Mexican Grill 3.37
OLD NAVY 3.36
Snoopy And The Peanuts Gang 3.35
Leica 3.27
Cadillac 3.27
PetSmart 3.14
Star Wars 3.13

Official Profiles

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Artist: Ozomatli

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Ozomatli today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-09-28)

Total: 195,440

PLATFORM TOTAL %
Spotify Spotify 195,440 100.00%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-13 04:00 UTC Ozomatli The Venice West Los Angeles, United States
2025-12-13 23:00 UTC Slackfest West feat. The Slackers And Ozomatli 2025 House of Blues - Old Location Anaheim, United States
2025-12-13 23:00 UTC Ozomatli, The Slackers, Los Hermanos Flores, The Steady 45's, Jesse Wagner, Chris Murray, Dubrobot, Smoke and Mirrors Sound System, The Elevations, Wachiwara House of Blues New Orleans New Orleans, United States

Trending Artist