ØZI

ØZI — pop artist from TW.

Hailing from Los Angeles and Taipei, ØZI skyrocketed to fame in the Mandarin music realm with his self-produced hits like "Diamond" and "Black Out." His debut…

Influence: 52.49% Fanbase: 26.02% Trending: 65.73% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 19.53% • Very Strong

As of 2025-09-09

739,151

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 14:45:00 UTC

Genres

popmandopopr&b, funk & soulr&b/soulhip-hop & raphip-hop/raptaiwan hip hophip hop

Biography

Hailing from Los Angeles and Taipei, ØZI skyrocketed to fame in the Mandarin music realm with his self-produced hits like "Diamond" and "Black Out." His debut album, "ØZI: The Album," garnered six nominations at the esteemed Golden Melody Awards, clinching the "Best New Artist" title and solidifying his rising star status. ØZI's ambition now extends globally as he forges ahead with his independent label, OZMD Music, poised to make a mark on the international music scene with his innovative sound and unwavering momentum.

Top Brand Affinities

Report Date: 2025-09-09

ØZI connects with 18-24 & 25-34 audiences and shows durable traction across TAIWAN, UNITED STATES, HONG KONG SAR CHINA. With a female-leaning (51%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 52,947 avg views per post; Instagram adds dependable engagement depth. Overlap with GENTLE MONSTER, Alexander Wang, Stüssy highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: ØZI moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist ØZI score 1.71% — Moderate bucket.

Brand: GENTLE MONSTERBrand: Alexander WangBrand: Stüssy

Followers:739,151

Engagements:12,645

Rate:1.7%

Posts:478

Avg Likes:12,525

Avg Comments:68

Avg Views:57,565

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 739,151 · Engagements 12,645 · Rate 1.7% Posts 478 · Views 57,565 · Avg Likes 12,525 · Avg Comments 68 · Avg Views 57,565	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 22% 13-17: 10% 35-44: 2%	Largest: 18-24 (65%); next: 25-34 (22%)
Gender Split	Female: 51% Male: 49% Non-binary/Other: 0%	Skews female (51%)
Top Countries	TAIWAN (78%) UNITED STATES (5%) HONG KONG SAR CHINA (5%) CHINA (5%) MEXICO (2%)	Top regions: TAIWAN (78%), UNITED STATES (5%), HONG KONG SAR CHINA (5%)
Platform Engagement	Instagram: 11,067 avg likes/post · Tiktok: 4,618 avg views/post · Youtube: 52,947 avg views/post	Best reach: Youtube 52,947 avg views; best engagement: Instagram 11,067 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 19.53

Alexander Wang

Score: 13.19

Stüssy

Score: 12.45

Paul Smith

Score: 10.99

Acne Studios

Score: 9.94

Coach

Score: 8.51

UNIQLO

Score: 8.14

JACQUEMUS

Score: 6.94

Loewe

Score: 6.91

Costco

Score: 6.29

Vivienne Westwood

Score: 6.08

Maison Margiela

Score: 5.92

Brand	Category	Score
GENTLE MONSTER		19.53
Alexander Wang		13.19
Stüssy		12.45
Paul Smith		10.99
Acne Studios		9.94
Coach		8.51
UNIQLO		8.14
JACQUEMUS		6.94
Loewe		6.91
Costco		6.29
Vivienne Westwood		6.08
Maison Margiela		5.92
Innisfree		5.66
Dyson		5.18
Supreme		5.14
Summit Entertainment		4.73
Snoopy And The Peanuts Gang		4.67
New Balance		4.47
Carhartt		4.30
Shake Shack		4.27
Fujifilm		4.25
Moncler		3.98
Balenciaga		3.73
Miu Miu		3.67
G-shock		3.64
Pokemon Go		3.47
Gundam		3.34
Converse		3.31
The North Face		3.28
Marc Jacobs		2.90
Hennessy		2.70
Christian Dior		2.68
Dr. Martens		2.57
Yves Saint Laurent		2.55
IKEA		2.54
Timberland		2.54
Louis Vuitton		2.50
Vans		2.43
Kodak		2.42
GAP		2.34
League of Legends		2.31
Tiffany		2.31
Gucci		2.30
Fendi		2.29
Fila		2.27
Hermès		2.26
Puma		2.26
Adidas		2.22
Los Angeles Lakers		2.18
Lancôme		2.17