Owsey

Owsey — classical, ensemble & opera artist from IE.

Fifteen years ago, on a warm weekend.

Influence: 49.62% Fanbase: 21.67% Trending: 63.60% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ableton • 55.73% • Very Strong

As of 2025-09-09

25,215

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:48:06 UTC

Genres

classical, ensemble & operaclassical pianoirish contemporary classicalorchestralelectronicchillstepambientelectronicdowntempo

Biography

Fifteen years ago, on a warm weekend.

Top Brand Affinities

Report Date: 2025-09-09

Owsey is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, UNITED KINGDOM, INDIA. The audience is heavily male (69%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (1,547 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Ableton, Trancefamily, MOOG points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Owsey score 1.11% — Moderate bucket.

Brand: AbletonBrand: TrancefamilyBrand: MOOG

Followers:25,215

Engagements:281

Rate:1.1%

Posts:375

Avg Likes:258

Avg Comments:50

Avg Views:1,547

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 25,215 · Engagements 281 · Rate 1.1% Posts 375 · Views 1,547 · Avg Likes 258 · Avg Comments 50 · Avg Views 1,547	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 37% 35-44: 9% 13-17: 5%	Largest: 18-24 (46%); next: 25-34 (37%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	UNITED STATES (21%) UNITED KINGDOM (7%) INDIA (5%) RUSSIA (5%) GERMANY (4%)	Top regions: UNITED STATES (21%), UNITED KINGDOM (7%), INDIA (5%)
Platform Engagement	Instagram: 163 avg likes/post · Youtube: 1,547 avg views/post	Best reach: Youtube 1,547 avg views; best engagement: Instagram 163 avg likes

Top Brand Affinities

Ableton

Score: 55.73

Trancefamily

Score: 44.76

MOOG

Score: 42.00

Mixcloud

Score: 34.57

Launchpad

Score: 28.48

Akai

Score: 26.40

Pro Tools

Score: 21.40

Amazon Music

Score: 18.64

SoundCloud

Score: 16.12

Sennheiser

Score: 13.94

Blackmagic Design

Score: 10.50

Beats Electronics

Score: 9.59

Brand	Category	Score
Ableton		55.73
Trancefamily		44.76
MOOG		42.00
Mixcloud		34.57
Launchpad		28.48
Akai		26.40
Pro Tools		21.40
Amazon Music		18.64
SoundCloud		16.12
Sennheiser		13.94
Blackmagic Design		10.50
Beats Electronics		9.59
Final Fantasy		9.56
Unsplash		9.53
Atmos		7.22
Spotify Music		7.00
Pioneer		6.37
Fujifilm		5.88
A Game of Tones		5.44
DeviantArt		5.24
Pacific Northwest Wonderland		5.05
Kodak		4.75
RAZER		4.58
Tomorrowland		4.31
Kickstarter		4.02
Leica		3.92
Adobe		3.75
The Witcher		3.72
Warner Bros		3.62
Panasonic		3.18
Sony		3.16
Olympus		3.15
Polaroid		2.87
National Geographic		2.76
Great Wall		2.75
Matrix		2.70
Nikon		2.65
Nintendo		2.50
HBO		2.31
Activision Blizzard		2.28
Coachella		2.22
Paramount Pictures		2.17
Guinness		2.16
ASOS		2.14
Star Wars		2.09
The North Face		2.05
Canon		1.95
PlayStation		1.93
Tinder		1.90
Showtime		1.88