Owl City

Owl City — pop artist from US.

Since his debut in 2007, Owl City, also known as Adam Young, has gained a global following for his emotive songwriting and innovative sound. His breakout hit,…

Influence: 68.04% Fanbase: 74.18% Trending: 64.97% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Chick-fil-A • 10.50% • Very Strong

As of 2025-09-09

3,533,345

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:52:12 UTC

Genres

poppoppost-teen popindietronicamainstream poprockmodern rockpop rockelectronicelectronicdance

Biography

Since his debut in 2007, Owl City, also known as Adam Young, has gained a global following for his emotive songwriting and innovative sound. His breakout hit, "Fireflies," achieved diamond certification and topped charts in 26 countries, while subsequent singles like "Good Time" featuring Carly Rae Jepsen have also achieved platinum status. With over three million album sales and 20 million single sales worldwide, Owl City continues to captivate audiences with his energetic live performances. His latest album, Coco Moon, showcases his continued commitment to artistic creativity and imaginative storytelling.

Top Brand Affinities

Report Date: 2025-09-09

Owl City keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, INDIA, PHILIPPINES. The composition is heavily male (56%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 185,385 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Chick-fil-A, Hot Topic, SpeedPaint supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Owl City score 0.25% — Low bucket.

Brand: Chick-fil-ABrand: Hot TopicBrand: SpeedPaint

Followers:3,533,345

Engagements:8,898

Rate:0.3%

Posts:1,742

Avg Likes:8,601

Avg Comments:369

Avg Views:185,385

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,533,345 · Engagements 8,898 · Rate 0.3% Posts 1,742 · Views 185,385 · Avg Likes 8,601 · Avg Comments 369 · Avg Views 185,385	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 26% 13-17: 9% 35-44: 4%	Largest: 18-24 (59%); next: 25-34 (26%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	UNITED STATES (26%) INDIA (9%) PHILIPPINES (9%) INDONESIA (8%) BRAZIL (5%)	Top regions: UNITED STATES (26%), INDIA (9%), PHILIPPINES (9%)
Platform Engagement	Instagram: 4,563 avg likes/post · Youtube: 185,385 avg views/post	Best reach: Youtube 185,385 avg views; best engagement: Instagram 4,563 avg likes

Top Brand Affinities

Chick-fil-A

Score: 10.50

Hot Topic

Score: 8.20

SpeedPaint

Score: 7.56

DeviantArt

Score: 7.35

DreamWorks

Score: 6.51

RedBubble

Score: 6.21

Ableton

Score: 5.94

Cartoon Network

Score: 5.50

Sega

Score: 5.36

Taco Bell

Score: 4.46

Pokemon Go

Score: 4.26

BBC

Score: 3.99

Brand	Category	Score
Chick-fil-A		10.50
Hot Topic		8.20
SpeedPaint		7.56
DeviantArt		7.35
DreamWorks		6.51
RedBubble		6.21
Ableton		5.94
Cartoon Network		5.50
Sega		5.36
Taco Bell		4.46
Pokemon Go		4.26
BBC		3.99
Fallout		3.97
OLD NAVY		3.61
Final Fantasy		3.58
Verizon		3.50
Prismacolor		3.44
Bethesda Softworks		3.40
Nintendo		3.29
Transformers		3.20
Gundam		3.18
Summit Entertainment		3.12
Pokemon		3.09
Urban Outfitters		2.90
Polaroid		2.85
Busch		2.84
Snoopy And The Peanuts Gang		2.72
Spotify Music		2.66
Star Wars		2.63
Showtime		2.61
Walmart		2.57
Pixar		2.56
League of Legends		2.50
Tomorrowland		2.47
Chipotle Mexican Grill		2.45
NBC		2.41
Marvel Entertainment		2.35
Activision Blizzard		2.30
Nickelodeon		2.23
Starbucks		2.14
Paramount Pictures		2.12
SoundCloud		2.10
Dr. Martens		2.05
Lush		2.04
Coachella		2.02
A Game of Tones		2.01
Walt Disney		1.99
Marvel		1.97
Kodak		1.95
Universal		1.93