Ovy on the Drums Brand Affinity ranks highest Univision at 20.84% . Very Strong. Score DMDB 70.23% | Fanbase 46.50%

Ovy on the Drums — pop artist from CO.

Ovy On The Drums, a Colombian music producer, artist, and songwriter, gained recognition for his work with artists like Karol G. He produced hits such as…

Ovy on the Drums

Superstar

Country: CO | Gender: male | Artist ID: b373a31c-b8ee-11e8-8ea7-525400009efb

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Genres

poplatin popcolombian popdominican pophip-hop & raptrap latinohip hoplatinlatinreggaetonreggaeton colombiano

Influential: 70.23% Fanbase: 46.50% Trending: 82.09%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 20.84% • Very Strong

As of 2025-09-09

5,052,076

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 70.23% | Fanbase 46.50% | Trending 82.09% | CAREER STAGE: SUPERSTAR

Biography

Ovy On The Drums, a Colombian music producer, artist, and songwriter, gained recognition for his work with artists like Karol G. He produced hits such as "Tusa" by Karol G featuring Nicki Minaj and "Mañana Será Bonito," which won Album of The Year at the Latin Grammy Awards and Best Urbano Album at the Grammy Awards. Ovy has also collaborated with a variety of artists including Steve Aoki, Maluma, and Yandel.

Aside from his production work, Ovy On The Drums has released singles like "Inolvidable" with Beéle and "Sigo Buscandote" with Mau & Ricky. His collaborations extend to performing artists like Karol G and Danny Ocean, with whom he released the global hit "Miedito o Que?" Ovy's recent single "Angelito" features Beéle and Bad Milk.

Report Date: 2025-09-09

Ovy on the Drums is already in the conversation with 18-24 & 25-34 audiences in COLOMBIA, ARGENTINA, PERU. The audience is male-leaning (53%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (4,305,134 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Univision, Bodytech, Pro Tools points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ovy on the Drums score 1.77% — Moderate bucket.

Brand: UnivisionBrand: BodytechBrand: Pro Tools

Followers:5,052,076

Engagements:89,573

Rate:1.8%

Posts:748

Avg Likes:88,043

Avg Comments:1,258

Avg Views:4,440,834

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,052,076 · Engagements 89,573 · Rate 1.8% Posts 748 · Views 4,440,834 · Avg Likes 88,043 · Avg Comments 1,258 · Avg Views 4,440,834	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 23% 13-17: 9% 35-44: 4%	Largest: 18-24 (64%); next: 25-34 (23%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	COLOMBIA (18%) ARGENTINA (13%) PERU (10%) ECUADOR (9%) MEXICO (8%)	Top regions: COLOMBIA (18%), ARGENTINA (13%), PERU (10%)
Platform Engagement	Instagram: 39,315 avg likes/post · Tiktok: 135,700 avg views/post · Youtube: 4,305,134 avg views/post	Best reach: Youtube 4,305,134 avg views; best engagement: Instagram 39,315 avg likes

Top Brand Affinities

Univision

Score: 20.84

Bodytech

Score: 14.41

Pro Tools

Score: 12.80

Ableton

Score: 11.21

Amazon Music

Score: 9.70

Movistar

Score: 9.64

Pioneer

Score: 8.25

Suavecito

Score: 6.61

Pull&Bear

Score: 6.32

American Airlines

Score: 5.34

Loewe

Score: 5.14

Cafecito

Score: 4.17

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Top Brand Affinities

Brand	Category	Score
Univision		20.84
Bodytech		14.41
Pro Tools		12.80
Ableton		11.21
Amazon Music		9.70
Movistar		9.64
Pioneer		8.25
Suavecito		6.61
Pull&Bear		6.32
American Airlines		5.34
Loewe		5.14
Cafecito		4.17
Tomorrowland		3.86
Lollapalooza		3.61
Spotify Music		3.47
Bershka		3.26
Beats Electronics		3.01
FashionNova		2.74
Dolce & Gabbana		2.68
VidaSana		2.57
Versace		2.47
Gymshark		2.41
shein		2.21
SoundCloud		2.16
Polo Ralph Lauren		2.05
Sony		1.98
Pepsi		1.88
Calvin Klein		1.87
SheInside		1.83
musical.ly		1.78
Ducati		1.70
The North Face		1.70
Forever 21		1.68
FOREX		1.63
Ferrari		1.60
Christian Dior		1.58
Guess		1.54
Los Angeles Lakers		1.47
Cartier		1.39
Ray-Ban		1.32
Red Bull		1.31
Yves Saint Laurent		1.30
Porsche		1.29
Rolex		1.21
Bellagio		1.19
Renault		1.19
Pandora		1.18
Coca-Cola		1.17
Huawei		1.17
Balenciaga		1.14