Ovy on the Drums
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-26
5,052,076
Social Media Followers
As of 2025-09-26
00:00:00
Hours Airplay
2025-11-06 23:20:23 UTC
Genres
Biography
Aside from his production work, Ovy On The Drums has released singles like "Inolvidable" with Beéle and "Sigo Buscandote" with Mau & Ricky. His collaborations extend to performing artists like Karol G and Danny Ocean, with whom he released the global hit "Miedito o Que?" Ovy's recent single "Angelito" features Beéle and Bad Milk.
Ovy on the Drums is already in the conversation with 18-24 & 25-34 audiences in COLOMBIA, ARGENTINA, PERU. The audience is male-leaning (53%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (4,305,134 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Univision, Bodytech, Pro Tools points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 5,052,076 · Engagements 89,573 · Rate 1.8% Posts 748 · Views 4,440,834 · Avg Likes 88,043 · Avg Comments 1,258 · Avg Views 4,440,834 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 64% 25-34: 23% 13-17: 9% 35-44: 4% |
Largest: 18-24 (64%); next: 25-34 (23%) |
| Gender Split |
Female: 47% Male: 53% Non-binary/Other: 0% |
Skews male (53%) |
| Top Countries |
COLOMBIA (18%) ARGENTINA (13%) PERU (10%) ECUADOR (9%) MEXICO (8%) |
Top regions: COLOMBIA (18%), ARGENTINA (13%), PERU (10%) |
| Platform Engagement | Instagram: 39,315 avg likes/post · Tiktok: 135,700 avg views/post · Youtube: 4,305,134 avg views/post | Best reach: Youtube 4,305,134 avg views; best engagement: Instagram 39,315 avg likes |
Top Brand Affinities
Univision
Bodytech
Pro Tools
Ableton
Amazon Music
Movistar
Pioneer
Suavecito
Pull&Bear
American Airlines
Loewe
Cafecito
| Brand | Category | Score |
|---|---|---|
| Univision | 20.84 | |
| Bodytech | 14.41 | |
| Pro Tools | 12.80 | |
| Ableton | 11.21 | |
| Amazon Music | 9.70 | |
| Movistar | 9.64 | |
| Pioneer | 8.25 | |
| Suavecito | 6.61 | |
| Pull&Bear | 6.32 | |
| American Airlines | 5.34 | |
| Loewe | 5.14 | |
| Cafecito | 4.17 | |
| Tomorrowland | 3.86 | |
| Lollapalooza | 3.61 | |
| Spotify Music | 3.47 | |
| Bershka | 3.26 | |
| Beats Electronics | 3.01 | |
| FashionNova | 2.74 | |
| Dolce & Gabbana | 2.68 | |
| VidaSana | 2.57 | |
| Versace | 2.47 | |
| Gymshark | 2.41 | |
| shein | 2.21 | |
| SoundCloud | 2.16 | |
| Polo Ralph Lauren | 2.05 | |
| Sony | 1.98 | |
| Pepsi | 1.88 | |
| Calvin Klein | 1.87 | |
| SheInside | 1.83 | |
| musical.ly | 1.78 | |
| Ducati | 1.70 | |
| The North Face | 1.70 | |
| Forever 21 | 1.68 | |
| FOREX | 1.63 | |
| Ferrari | 1.60 | |
| Christian Dior | 1.58 | |
| Guess | 1.54 | |
| Los Angeles Lakers | 1.47 | |
| Cartier | 1.39 | |
| Ray-Ban | 1.32 | |
| Red Bull | 1.31 | |
| Yves Saint Laurent | 1.30 | |
| Porsche | 1.29 | |
| Rolex | 1.21 | |
| Bellagio | 1.19 | |
| Renault | 1.19 | |
| Pandora | 1.18 | |
| Coca-Cola | 1.17 | |
| Huawei | 1.17 | |
| Balenciaga | 1.14 |
Official Profiles
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LoginArtist: Ovy on the Drums
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Top 10 Songs Played Today
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Total Streams (2025-09-26)
Total: 38,768,963
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
38,768,963 | 100.00% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-06 08:00 UTC | Ovy on the Drums, The Blaze, NEIL FRANCES, Chusi, Disco Bahía, Victor Cardenas | Jardín Hacienda Susulá | Mérida, Mexico |
