OV7 Brand Affinity ranks highest Aeromexico at 48.27% . Very Strong. Score DMDB 58.95% | Fanbase 47.82%

OV7 — pop artist from MX.

Mexican pop group formed in 1989, consisting of Érika Zaba, Lidia Ávila, Mariana Ochoa, M´Balia Marichal, Ari Borovoy, Óscar Schwebel, and Kalimba. With over…

OV7

Recognizable

Country: MX | Artist ID: 11e81bc8-3146-0bdc-9a2f-a0369fe50396

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Genres

poplatin poplatin arena popmexican poppoplatinlatin

Influential: 58.95% Fanbase: 47.82% Trending: 64.51%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Aeromexico • 48.27% • Very Strong

As of 2025-09-09

856,260

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 58.95% | Fanbase 47.82% | Trending 64.51% | CAREER STAGE: MAINSTREAM

Biography

Mexican pop group formed in 1989, consisting of Érika Zaba, Lidia Ávila, Mariana Ochoa, M´Balia Marichal, Ari Borovoy, Óscar Schwebel, and Kalimba. With over 30 years of experience, they have released more than 16 albums and sold millions of copies worldwide.

After a 7-year hiatus, the group made a comeback in 2010 with their album "Primera fila," featuring their greatest hits and three new tracks. In 2013, they ventured into hosting their own show, "Plan B," and in 2015 embarked on a successful tour with Kabah, performing over 100 concerts and breaking attendance records at the Auditorio Nacional. In 2017, they introduced the innovative concept "90s Pop Tour," sharing the stage with various artists from the era and delighting fans with a nostalgic repertoire. Currently, OV7 is gearing up to celebrate their 30th anniversary with a new tour and unreleased material, promising a full lineup for their dedicated followers.

Report Date: 2025-09-09

OV7 converts attention from 18-24 & 25-34 audiences across MEXICO, PERU, UNITED STATES. Audience shape is heavily female (55%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 441,539 avg views per post, with supportive conversation on Youtube. Shared audience with Aeromexico, Univision, Cafecito underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist OV7 score 1.16% — Moderate bucket.

Brand: AeromexicoBrand: UnivisionBrand: Cafecito

Followers:856,260

Engagements:9,945

Rate:1.2%

Posts:3,410

Avg Likes:9,609

Avg Comments:434

Avg Views:441,539

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 856,260 · Engagements 9,945 · Rate 1.2% Posts 3,410 · Views 441,539 · Avg Likes 9,609 · Avg Comments 434 · Avg Views 441,539	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 40% 35-44: 9% 13-17: 4%	Largest: 18-24 (45%); next: 25-34 (40%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	MEXICO (55%) PERU (10%) UNITED STATES (9%) COLOMBIA (5%) ECUADOR (5%)	Top regions: MEXICO (55%), PERU (10%), UNITED STATES (9%)
Platform Engagement	Instagram: 4,711 avg likes/post · Youtube: 441,539 avg views/post	Best reach: Youtube 441,539 avg views; best engagement: Youtube 4,898 avg likes

Top Brand Affinities

Aeromexico

Score: 48.27

Univision

Score: 20.16

Cafecito

Score: 12.09

PLAYMOBIL

Score: 10.62

Delicius

Score: 9.86

Younique

Score: 8.09

Suavecito

Score: 6.44

Power Rangers

Score: 5.81

Movistar

Score: 4.63

Iberostar Hotels & Resorts

Score: 4.10

VidaSana

Score: 3.82

Pic Collage

Score: 3.59

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Top Brand Affinities

Brand	Category	Score
Aeromexico		48.27
Univision		20.16
Cafecito		12.09
PLAYMOBIL		10.62
Delicius		9.86
Younique		8.09
Suavecito		6.44
Power Rangers		5.81
Movistar		4.63
Iberostar Hotels & Resorts		4.10
VidaSana		3.82
Pic Collage		3.59
Snoopy And The Peanuts Gang		3.48
Mary Kay		3.43
Pepsi		3.35
MTV		3.27
Nickelodeon		3.10
Pixar		2.88
Bellagio		2.20
Mitsubishi		2.14
NFL		2.12
Universal		1.94
Guess		1.80
Chipotle Mexican Grill		1.68
Bershka		1.65
Spotify Music		1.62
DC Entertainment		1.52
Forever 21		1.51
Coca-Cola		1.49
Pandora		1.47
Walmart		1.45
Walt Disney		1.45
Warner Bros		1.40
Coachella		1.40
Lego		1.37
Star Wars		1.37
Pokemon Go		1.36
Ferrero		1.35
MAC Cosmetics		1.33
Ray-Ban		1.32
Marvel		1.30
Nintendo		1.30
Netflix		1.27
Starbucks		1.26
Sephora		1.25
Urban Decay Cosmetics		1.22
SWAROVSKI		1.18
Calvin Klein		1.15
Pokemon		1.13
Costco		1.08