OutKast

OutKast — hip-hop & rap artist from US.

OutKast, consisting of André Benjamin (Dré) and Antwan Patton (Big Boi), emerged as a prominent force in the Atlanta hip-hop scene during the mid to late '90s.…

Influence: 74.48% Fanbase: 71.46% Trending: 75.99% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

WNBA • 13.64% • Very Strong

As of 2025-09-26

3,845,540

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

2025-12-07 08:48:47 UTC

Genres

hip-hop & raphip hoprapsouthern hip hopatl hip hopdirty south raphip-hop/rapcontemporary hip hoptrap

Biography

OutKast, consisting of André Benjamin (Dré) and Antwan Patton (Big Boi), emerged as a prominent force in the Atlanta hip-hop scene during the mid to late '90s. Their fusion of Southern soul, fluid raps, and funk production by Organized Noize garnered critical acclaim and commercial success. The duo's debut single, "Player's Ball," topped the rap charts, leading to a string of platinum albums and hit singles.

After forming OutKast in high school and signing with LaFace Records, the duo released their debut album, Southernplayalisticadillacmuzik, in 1994, followed by successful albums like ATLiens and Aquemini. Their fourth album, Stankonia, propelled them to mainstream success with hits like "B.O.B." and "Ms. Jackson." OutKast's innovative approach to hip-hop earned them accolades and a Grammy for Album of the Year in 2004. Despite rumors of a breakup, they continued to collaborate on projects, with each member pursuing solo endeavors in the following years.

Top Brand Affinities

Report Date: 2025-09-26

OutKast cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, BRAZIL, UNITED KINGDOM. A heavily male (67%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 28,900 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with WNBA, Akai, Amazon Music, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist OutKast score 0.30% — Low bucket.

Brand: WNBABrand: AkaiBrand: Amazon Music

Followers:3,845,540

Engagements:11,507

Rate:0.3%

Posts:1,033

Avg Likes:11,216

Avg Comments:209

Avg Views:32,877

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,845,540 · Engagements 11,507 · Rate 0.3% Posts 1,033 · Views 32,877 · Avg Likes 11,216 · Avg Comments 209 · Avg Views 32,877	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 40% 35-44: 13% 13-17: 4%	Largest: 25-34 (40%); next: 18-24 (40%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	UNITED STATES (42%) BRAZIL (14%) UNITED KINGDOM (4%) CANADA (3%) MEXICO (3%)	Top regions: UNITED STATES (42%), BRAZIL (14%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 7,985 avg likes/post · Tiktok: 28,900 avg views/post · Youtube: 3,977 avg views/post	Best reach: Tiktok 28,900 avg views; best engagement: Instagram 7,985 avg likes

Top Brand Affinities

WNBA

Score: 13.64

Akai

Score: 13.36

Amazon Music

Score: 11.74

New Era

Score: 10.13

Pro Tools

Score: 9.15

ESPN

Score: 8.93

Ableton

Score: 7.54

iHeartRadio Music Awards

Score: 7.29

Hennessy

Score: 7.26

CNN

Score: 6.32

SoundCloud

Score: 6.30

Verizon

Score: 6.03

Brand	Category	Score
WNBA		13.64
Akai		13.36
Amazon Music		11.74
New Era		10.13
Pro Tools		9.15
ESPN		8.93
Ableton		7.54
iHeartRadio Music Awards		7.29
Hennessy		7.26
CNN		6.32
SoundCloud		6.30
Verizon		6.03
NFL		5.68
Philips		5.62
Beats Electronics		5.59
Champion		5.52
Steve Madden		5.22
MTV		5.17
Los Angeles Lakers		5.13
NBA		4.99
Kroger		4.97
Mortal Kombat		4.89
Sneakerhead		4.86
NBC		4.60
American Airlines		4.57
Stüssy		4.47
Kickstagram		4.33
Nice Kicks		4.32
Comedy Central		4.28
Chick-fil-A		4.10
Coors		3.93
Spotify Music		3.90
Gatorade		3.79
Cartoon Network		3.77
FedEx		3.64
Columbia Pictures		3.48
Paramount Pictures		3.34
WWE		3.33
Fila		3.27
AMC		3.20
NHL		3.18
Cadillac		3.18
Coachella		3.18
Nickelodeon		3.13
Timberland		3.07
Warner Bros		3.05
Urban Outfitters		2.92
ASOS		2.88
Kodak		2.86
Carhartt		2.75