OutKast Brand Affinity ranks highest Akai at 16.78% . Very Strong. Score DMDB 74.48% | Fanbase 71.46%

OutKast — hip-hop & rap artist from US.

OutKast, consisting of André Benjamin (Dré) and Antwan Patton (Big Boi), emerged as a prominent force in the Atlanta hip-hop scene during the mid to late '90s.…

OutKast

Superstar

Country: US | Gender: male | Artist ID: 11e81bd3-53dc-0ce0-9e97-a0369fe50396

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Genres

hip-hop & raphip hoprapsouthern hip hopatl hip hopdirty south raphip-hop/rapcontemporary hip hoptrap

Influential: 74.48% Fanbase: 71.46% Trending: 75.99%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 16.78% • Very Strong

As of 2025-09-09

3,834,145

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 74.48% | Fanbase 71.46% | Trending 75.99% | CAREER STAGE: SUPERSTAR

Biography

OutKast, consisting of André Benjamin (Dré) and Antwan Patton (Big Boi), emerged as a prominent force in the Atlanta hip-hop scene during the mid to late '90s. Their fusion of Southern soul, fluid raps, and funk production by Organized Noize garnered critical acclaim and commercial success. The duo's debut single, "Player's Ball," topped the rap charts, leading to a string of platinum albums and hit singles.

After forming OutKast in high school and signing with LaFace Records, the duo released their debut album, Southernplayalisticadillacmuzik, in 1994, followed by successful albums like ATLiens and Aquemini. Their fourth album, Stankonia, propelled them to mainstream success with hits like "B.O.B." and "Ms. Jackson." OutKast's innovative approach to hip-hop earned them accolades and a Grammy for Album of the Year in 2004. Despite rumors of a breakup, they continued to collaborate on projects, with each member pursuing solo endeavors in the following years.

Report Date: 2025-09-09

OutKast cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, BRAZIL, UNITED KINGDOM. A heavily male (67%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 28,900 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Akai, WNBA, Mixcloud, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist OutKast score 0.32% — Low bucket.

Brand: AkaiBrand: WNBABrand: Mixcloud

Followers:3,834,145

Engagements:12,169

Rate:0.3%

Posts:1,029

Avg Likes:11,885

Avg Comments:141

Avg Views:31,958

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,834,145 · Engagements 12,169 · Rate 0.3% Posts 1,029 · Views 31,958 · Avg Likes 11,885 · Avg Comments 141 · Avg Views 31,958	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 38% 35-44: 12% 13-17: 5%	Largest: 18-24 (42%); next: 25-34 (38%)
Gender Split	Female: 34% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	UNITED STATES (39%) BRAZIL (14%) UNITED KINGDOM (4%) CANADA (3%) GERMANY (3%)	Top regions: UNITED STATES (39%), BRAZIL (14%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 8,682 avg likes/post · Tiktok: 28,900 avg views/post · Youtube: 3,058 avg views/post	Best reach: Tiktok 28,900 avg views; best engagement: Instagram 8,682 avg likes

Top Brand Affinities

Akai

Score: 16.78

WNBA

Score: 16.53

Mixcloud

Score: 12.36

New Era

Score: 10.13

Amazon Music

Score: 8.73

Sneaker News

Score: 7.76

iHeartRadio Music Awards

Score: 7.48

Walgreens

Score: 6.64

Philips

Score: 6.46

Ableton

Score: 6.28

Hennessy

Score: 6.18

SoundCloud

Score: 6.13

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Top Brand Affinities

Brand	Category	Score
Akai		16.78
WNBA		16.53
Mixcloud		12.36
New Era		10.13
Amazon Music		8.73
Sneaker News		7.76
iHeartRadio Music Awards		7.48
Walgreens		6.64
Philips		6.46
Ableton		6.28
Hennessy		6.18
SoundCloud		6.13
Beats Electronics		5.96
Publix		5.96
Nice Kicks		5.96
Verizon		5.89
ESPN		5.84
CNN		5.71
Kroger		5.70
MTV		5.64
NFL		5.63
Sneakerhead		5.56
NBA		5.54
Champion		5.47
Steve Madden		5.16
Los Angeles Lakers		5.12
Gatorade		4.78
Comedy Central		4.51
Mortal Kombat		4.51
Stüssy		4.43
Kodak		4.34
Chick-fil-A		4.27
Kickstagram		4.21
Fila		3.98
Coachella		3.94
Paramount Pictures		3.81
NBC		3.74
Cadillac		3.65
Spotify Music		3.59
Cartoon Network		3.24
WWE		3.15
Walmart		3.11
Uber		3.03
NHL		3.03
Nickelodeon		2.99
Urban Outfitters		2.88
Lollapalooza		2.88
ASOS		2.86
Carhartt		2.76
Warner Bros		2.70