OurVinyl
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
62,596
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:06:29 UTC
Genres
Biography
OurVinyl speaks to 25-34 & 35-44 audiences with measurable traction in UNITED STATES, CANADA, UNITED KINGDOM. Composition is heavily male (64%), which tightens creative strategy without sacrificing scale. Instagram is the reach engine (701 avg likes per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Amazon Music, Ampeg, Live Nation, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 62,596 · Engagements 701 · Rate 1.1% Posts 980 · Views 0 · Avg Likes 701 · Avg Comments 4 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 43% 35-44: 28% 18-24: 16% 45-64: 11% |
Largest: 25-34 (43%); next: 35-44 (28%) |
| Gender Split |
Female: 36% Male: 64% Non-binary/Other: 0% |
Skews male (64%) |
| Top Countries |
UNITED STATES (78%) CANADA (5%) UNITED KINGDOM (3%) BRAZIL (2%) ITALY (1%) |
Top regions: UNITED STATES (78%), CANADA (5%), UNITED KINGDOM (3%) |
| Platform Engagement | Instagram: 701 avg likes/post | best engagement: Instagram 701 avg likes |
Top Brand Affinities
Amazon Music
Ampeg
Live Nation
MOOG
Warner Music
Akg
Warby Parker
Miller Lite
Sennheiser
Pro Tools
Arri
Kickstarter
| Brand | Category | Score |
|---|---|---|
| Amazon Music | 44.26 | |
| Ampeg | 39.24 | |
| Live Nation | 32.44 | |
| MOOG | 30.65 | |
| Warner Music | 23.65 | |
| Akg | 23.52 | |
| Warby Parker | 23.20 | |
| Miller Lite | 22.55 | |
| Sennheiser | 18.50 | |
| Pro Tools | 17.39 | |
| Arri | 17.25 | |
| Kickstarter | 14.65 | |
| Barstool Sports | 12.81 | |
| Spotify Music | 12.65 | |
| Houston Livestock Show and Rodeo | 12.15 | |
| Blackmagic Design | 12.06 | |
| Ableton | 10.21 | |
| Kroger | 10.17 | |
| Coors | 9.30 | |
| NBC | 8.69 | |
| Bonneville | 7.25 | |
| Delta | 7.23 | |
| iHeartRadio Music Awards | 7.07 | |
| Free People | 6.98 | |
| Carhartt | 6.92 | |
| Atmos | 6.91 | |
| Jameson | 6.76 | |
| Kodak | 6.47 | |
| Busch | 6.19 | |
| The Home Depot | 5.89 | |
| Gillette | 5.85 | |
| Paramount Pictures | 5.76 | |
| Bud Light | 5.45 | |
| Verizon | 5.30 | |
| Pacific Northwest Wonderland | 5.21 | |
| Taco Bell | 5.16 | |
| SoundCloud | 4.69 | |
| Preloved | 4.67 | |
| Lollapalooza | 4.66 | |
| NHL | 4.64 | |
| Margaritaville | 4.52 | |
| Leica | 4.42 | |
| Showtime | 4.24 | |
| Billabong | 4.19 | |
| Cadillac | 4.14 | |
| Nixon | 4.09 | |
| Budweiser | 4.03 | |
| Fujifilm | 4.01 | |
| Hurley | 3.95 | |
| MTV | 3.89 |
Official Profiles
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LoginArtist: OurVinyl
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
