Our Last Night Brand Affinity ranks highest Impericon at 67.53% . Very Strong. Score DMDB 67.69% | Fanbase 59.56%

Our Last Night — rock artist from US.

Formed in 2004 by brothers Matt and Trevor Wentworth and childhood friend Tim Molloy, Our Last Night is known for their blend of melodic choruses, intense…

Our Last Night

Recognizable

Country: US | Artist ID: 11e81bcd-8ba4-118c-8f81-a0369fe50396

Find Artist

Genres

rockmodern rockrockalternative rockalternativealternativemetalmetalcoremetalcore/deathcore

Influential: 67.69% Fanbase: 59.56% Trending: 71.76%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Impericon • 67.53% • Very Strong

As of 2025-09-09

5,181,819

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.69% | Fanbase 59.56% | Trending 71.76% | CAREER STAGE: MAINSTREAM

Biography

Formed in 2004 by brothers Matt and Trevor Wentworth and childhood friend Tim Molloy, Our Last Night is known for their blend of melodic choruses, intense breakdowns, and diverse vocals in the post-hardcore genre. The band focuses on delivering a message of hope in their lyrics. Operating independently without a label, they have gained a large fan base by self-producing albums and music videos, serving as a model for aspiring artists. Their distinctive sound and skill in creating rock covers of popular songs have contributed to their success and expanded their reach in the music industry.

Report Date: 2025-09-09

Our Last Night is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, INDONESIA, BRAZIL. The audience is heavily male (64%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (284,900 avg views per post); Tiktok confirms credibility in-thread. Affinity proximity to Impericon, Arctic Fox hair Color, Hot Topic points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Our Last Night score 0.62% — Low bucket.

Brand: ImpericonBrand: Arctic Fox hair ColorBrand: Hot Topic

Followers:5,181,819

Engagements:32,018

Rate:0.6%

Posts:3,503

Avg Likes:26,112

Avg Comments:384

Avg Views:311,255

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,181,819 · Engagements 32,018 · Rate 0.6% Posts 3,503 · Views 311,255 · Avg Likes 26,112 · Avg Comments 384 · Avg Views 311,255	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 30% 13-17: 7% 35-44: 4%	Largest: 18-24 (58%); next: 25-34 (30%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	UNITED STATES (24%) INDONESIA (12%) BRAZIL (7%) THAILAND (6%) CANADA (4%)	Top regions: UNITED STATES (24%), INDONESIA (12%), BRAZIL (7%)
Platform Engagement	Instagram: 6,348 avg likes/post · Tiktok: 284,900 avg views/post · Youtube: 26,355 avg views/post	Best reach: Tiktok 284,900 avg views; best engagement: Tiktok 18,600 avg likes

Top Brand Affinities

Impericon

Score: 67.53

Arctic Fox hair Color

Score: 16.37

Hot Topic

Score: 9.92

Vans

Score: 5.11

Monster Beverage

Score: 4.74

Dr. Martens

Score: 4.17

AMC

Score: 4.14

Chick-fil-A

Score: 4.12

The Witcher

Score: 3.96

Fallout

Score: 3.85

Taco Bell

Score: 3.75

Coors

Score: 3.58

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Top Brand Affinities

Brand	Category	Score
Impericon		67.53
Arctic Fox hair Color		16.37
Hot Topic		9.92
Vans		5.11
Monster Beverage		4.74
Dr. Martens		4.17
AMC		4.14
Chick-fil-A		4.12
The Witcher		3.96
Fallout		3.85
Taco Bell		3.75
Coors		3.58
Carhartt		3.47
Pokemon Go		2.95
Jeep		2.94
Spotify Music		2.82
League of Legends		2.78
NHL		2.71
Lollapalooza		2.66
Jack Daniels		2.64
Star Wars		2.60
Ubisoft		2.58
Budweiser		2.53
Busch		2.48
Primark		2.45
Converse		2.45
HBO		2.32
Showtime		2.30
Activision Blizzard		2.27
Too Faced Cosmetics		2.21
PlayStation		2.17
Polaroid		2.14
Pokemon		2.13
Chrysler		2.11
Subaru		2.08
Transformers		2.05
Scion		2.00
Call of Duty		2.00
Urban Decay Cosmetics		1.98
Xbox		1.94
Universal		1.91
SoundCloud		1.87
Lush		1.84
Fujifilm		1.80
The North Face		1.80
Walmart		1.79
Marvel Entertainment		1.79
Sephora		1.78
NYX Cosmetics		1.77
Sony		1.77