Oumou Sangaré

Oumou Sangaré — pop artist from ML.

Oumou Sangaré is a renowned Malian singer known for her wassalou music style, which blends folk traditions with a contemporary sound. Sangaré's career…

Influence: 56.81% Fanbase: 37.83% Trending: 66.29% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 16.80% • Very Strong

As of 2025-09-09

1,015,421

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 19:51:18 UTC

Genres

popafropopmande popothersworldwideworldafricanwassoulouother african musicbluesmalian blues

Biography

Oumou Sangaré is a renowned Malian singer known for her wassalou music style, which blends folk traditions with a contemporary sound. Sangaré's career highlights include winning a Grammy Award for Best Contemporary World Music Album for her 2009 release Seya and collaborating with iconic musicians like Tony Allen. Born in Bamako, Mali, Sangaré's musical journey began at a young age, inspired by her mother's profession as a traditional singer. She gained international acclaim with her debut album Moussolou in 1990 and continued to address feminist themes in her music, advocating for women's rights in Africa.

Despite her success, Sangaré remained connected to her roots and continued to innovate within the wassalou genre. She ventured into business, running a hotel and farm while investing in activism and providing jobs for Malians. After a hiatus, she returned to the music scene with albums like Seya and Mogoya, showcasing her unique blend of African traditions with contemporary influences. Sangaré's latest release, Timbuktu, marks her return to the World Circuit label, further solidifying her status as a trailblazing artist and advocate for women's empowerment in Africa.

Top Brand Affinities

Report Date: 2025-09-09

Oumou Sangaré resonates with 25-34 & 18-24 audiences and sustains presence in FRANCE, UNITED STATES, BURKINA FASO. The demographic is heavily male (71%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 175,300 avg views per post; Tiktok amplifies the conversation around drops and moments. Affinity adjacency with Mixcloud, Pro Tools, JACQUEMUS maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Oumou Sangaré score 3.41% — Very Strong bucket.

Brand: MixcloudBrand: Pro ToolsBrand: JACQUEMUS

Followers:1,015,421

Engagements:34,585

Rate:3.4%

Posts:563

Avg Likes:30,887

Avg Comments:617

Avg Views:280,710

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,015,421 · Engagements 34,585 · Rate 3.4% Posts 563 · Views 280,710 · Avg Likes 30,887 · Avg Comments 617 · Avg Views 280,710	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 18-24: 37% 35-44: 10% 45-64: 4%	Largest: 25-34 (46%); next: 18-24 (37%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	FRANCE (26%) UNITED STATES (13%) BURKINA FASO (6%) SENEGAL (5%) UNITED KINGDOM (4%)	Top regions: FRANCE (26%), UNITED STATES (13%), BURKINA FASO (6%)
Platform Engagement	Instagram: 3,446 avg likes/post · Tiktok: 175,300 avg views/post · Youtube: 105,410 avg views/post	Best reach: Tiktok 175,300 avg views; best engagement: Tiktok 26,300 avg likes

Top Brand Affinities

Mixcloud

Score: 16.80

Pro Tools

Score: 11.26

JACQUEMUS

Score: 11.24

Accor Hotels

Score: 11.03

Auchan

Score: 10.93

Ableton

Score: 9.83

Carrefour

Score: 7.64

boohoo

Score: 6.34

CNN

Score: 5.25

Dsquared

Score: 4.83

Timberland

Score: 4.69

NBC

Score: 4.65

Brand	Category	Score
Mixcloud		16.80
Pro Tools		11.26
JACQUEMUS		11.24
Accor Hotels		11.03
Auchan		10.93
Ableton		9.83
Carrefour		7.64
boohoo		6.34
CNN		5.25
Dsquared		4.83
Timberland		4.69
NBC		4.65
Coach		4.63
Longchamp		4.40
Stradivarius		4.23
Lacoste		3.90
Fenty beauty		3.88
Pull&Bear		3.81
BALMAIN		3.65
Beats Electronics		3.52
Spotify Music		3.26
ASOS		3.25
Christian Louboutin		3.19
Hennessy		3.14
NARS Cosmetics		3.07
Bershka		2.99
Carhartt		2.85
Dr. Martens		2.79
SoundCloud		2.67
Kodak		2.59
Garnier		2.50
Lancôme		2.49
Balenciaga		2.41
Fila		2.38
KENZO		2.33
TOM FORD		2.31
New Balance		2.31
Versace		2.28
Dolce & Gabbana		2.18
FashionNova		2.02
ASICS		1.99
Make Up For Ever		1.93
Yves Saint Laurent		1.91
Zara		1.90
GIVENCHY		1.82
Calvin Klein		1.81
Polo Ralph Lauren		1.80
Paramount Pictures		1.79
Vogue		1.75
Primark		1.75