Otyken

Otyken — pop artist from RU.

Otyken is a Siberian indigenous music group that combines traditional instruments with modern arrangements, including throat singing, elemental vocals, and…

Influence: 58.24% Fanbase: 41.88% Trending: 66.42% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Aquazzura • 46.58% • Very Strong

As of 2025-09-09

5,181,507

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 08:04:19 UTC

Genres

poppopelectronicafrobeatsothersworldwide

Biography

Otyken is a Siberian indigenous music group that combines traditional instruments with modern arrangements, including throat singing, elemental vocals, and instruments like the vargan and khomys. Their music brings to life the history and daily life of Siberian aboriginals through songs sung in Khakass, Chulyms, and Russian. Otyken has garnered international acclaim at festivals and has a global following, with their music known for its healing and trance-inducing qualities.

To book a concert, contact Otyken at [email protected].

Top Brand Affinities

Report Date: 2025-09-09

Otyken converts attention from 25-34 & 18-24 audiences across RUSSIA, UNITED STATES, TüRKIYE. Audience shape is heavily male (73%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 35,500 avg views per post, with supportive conversation on Instagram. Shared audience with Aquazzura, Lionsgate, Amazon Music underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Otyken score 0.48% — Low bucket.

Brand: AquazzuraBrand: LionsgateBrand: Amazon Music

Followers:5,181,507

Engagements:24,620

Rate:0.5%

Posts:3,998

Avg Likes:24,424

Avg Comments:565

Avg Views:57,853

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,181,507 · Engagements 24,620 · Rate 0.5% Posts 3,998 · Views 57,853 · Avg Likes 24,424 · Avg Comments 565 · Avg Views 57,853	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 38% 18-24: 28% 35-44: 19% 45-64: 12%	Largest: 25-34 (38%); next: 18-24 (28%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	RUSSIA (28%) UNITED STATES (19%) TüRKIYE (5%) GERMANY (4%) INDIA (3%)	Top regions: RUSSIA (28%), UNITED STATES (19%), TüRKIYE (5%)
Platform Engagement	Instagram: 21,158 avg likes/post · Tiktok: 35,500 avg views/post · Youtube: 22,353 avg views/post	Best reach: Tiktok 35,500 avg views; best engagement: Instagram 21,158 avg likes

Top Brand Affinities

Aquazzura

Score: 46.58

Lionsgate

Score: 44.60

Amazon Music

Score: 35.12

Univision

Score: 28.18

HBO Max

Score: 23.84

Golden Goose Deluxe Brand

Score: 23.75

Vegemite

Score: 22.86

Armani Beauty

Score: 22.84

Itaú

Score: 18.21

Outlast

Score: 16.07

Paul Smith

Score: 15.30

Air France

Score: 12.90

Brand	Category	Score
Aquazzura		46.58
Lionsgate		44.60
Amazon Music		35.12
Univision		28.18
HBO Max		23.84
Golden Goose Deluxe Brand		23.75
Vegemite		22.86
Armani Beauty		22.84
Itaú		18.21
Outlast		16.07
Paul Smith		15.30
Air France		12.90
Alexander McQueen		12.46
Vivienne Westwood		12.45
Sennheiser		12.30
Barbour		12.09
FOX		11.96
iHeartRadio Music Awards		11.33
Jimmy Choo		11.02
Maison Margiela		10.99
CNN		10.63
LATAM		10.48
Spotify Music		10.42
Pioneer		10.30
Paramount Pictures		9.55
NBC		9.28
Four Seasons		9.20
Tomorrowland		8.71
Leica		8.65
Tory Burch		8.62
Daewoo		8.52
Loewe		8.37
MTV		8.30
Coachella		7.92
Hot Topic		7.44
MasterCard Incorporated		7.25
Matrix		6.55
Dolce & Gabbana		6.11
ABC		6.05
TOM FORD		5.57
UFC		5.22
Gundam		5.22
Lululemon Athletica		5.13
Holden		5.00
Versace		4.82
Mahindra		4.73
Cartier		4.54
Amazon		4.51
Fallout		4.35
Land Rover		4.27