Otto Knows
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
293,746
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 16:52:19 UTC
Genres
Biography
Otto Knows commands interest from 18-24 & 25-34 audiences in BRAZIL, UNITED STATES, MEXICO. With a heavily male (72%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (59,317 avg views per post); Youtube delivers the receipts in replies and shares. Affinity overlap with Trancefamily, Pioneer, Tomorrowland points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 293,746 · Engagements 2,335 · Rate 0.8% Posts 50 · Views 59,317 · Avg Likes 2,273 · Avg Comments 118 · Avg Views 59,317 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 57% 25-34: 31% 13-17: 6% 35-44: 5% |
Largest: 18-24 (57%); next: 25-34 (31%) |
| Gender Split |
Female: 28% Male: 72% Non-binary/Other: 0% |
Skews male (72%) |
| Top Countries |
BRAZIL (11%) UNITED STATES (9%) MEXICO (8%) SPAIN (5%) INDIA (4%) |
Top regions: BRAZIL (11%), UNITED STATES (9%), MEXICO (8%) |
| Platform Engagement | Instagram: 919 avg likes/post · Tiktok: 0 avg views/post · Youtube: 59,317 avg views/post | Best reach: Youtube 59,317 avg views; best engagement: Youtube 1,354 avg likes |
Top Brand Affinities
Trancefamily
Pioneer
Tomorrowland
Tele2
Mixcloud
Warner Music
Ableton
Ericsson
Amazon Music
Palm Angels
Sennheiser
SoundCloud
| Brand | Category | Score |
|---|---|---|
| Trancefamily | 59.43 | |
| Pioneer | 48.41 | |
| Tomorrowland | 46.46 | |
| Tele2 | 46.45 | |
| Mixcloud | 32.47 | |
| Warner Music | 30.36 | |
| Ableton | 21.53 | |
| Ericsson | 20.99 | |
| Amazon Music | 16.53 | |
| Palm Angels | 12.63 | |
| Sennheiser | 11.33 | |
| SoundCloud | 10.10 | |
| Acne Studios | 8.30 | |
| Carlsberg | 7.14 | |
| Beats Electronics | 6.73 | |
| Absolut | 6.38 | |
| Lollapalooza | 6.03 | |
| Moët & Chandon | 5.89 | |
| Coachella | 5.01 | |
| Movistar | 4.12 | |
| Spotify Music | 4.01 | |
| UEFA | 3.71 | |
| Aperol | 3.70 | |
| Bacardi | 3.60 | |
| MTV | 3.35 | |
| Heineken | 3.30 | |
| NHL | 3.14 | |
| Red Bull | 2.93 | |
| Pull&Bear | 2.74 | |
| Budweiser | 2.74 | |
| Monster Beverage | 2.52 | |
| Boeing | 2.51 | |
| Kodak | 2.17 | |
| Jack Daniels | 2.16 | |
| Under Armour | 2.15 | |
| Tinder | 2.12 | |
| McLaren | 2.07 | |
| Ray-Ban | 2.03 | |
| Volvo | 1.97 | |
| Bellagio | 1.95 | |
| Ferrari | 1.94 | |
| GoPro | 1.91 | |
| FIFA | 1.88 | |
| Armani | 1.86 | |
| The North Face | 1.84 | |
| Bugatti | 1.80 | |
| Sony | 1.80 | |
| musical.ly | 1.77 | |
| Guinness | 1.73 | |
| Polo Ralph Lauren | 1.70 |
Official Profiles
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LoginArtist: Otto Knows
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
