OTT

OTT — electronic artist from GB.

Ott, a synthesizer enthusiast, intentionally creates electronic mishaps with his collection and then refines the outcome through editing. Despite his surprise…

Influence: 55.64% Fanbase: 35.97% Trending: 65.47% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 63.56% • Very Strong

As of 2025-09-08

39,310

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 14:42:44 UTC

Genres

electronicdowntempodowntempo basspsychillpsydubpsybasselectronicother electronic musicothersworld fusion

Biography

Ott, a synthesizer enthusiast, intentionally creates electronic mishaps with his collection and then refines the outcome through editing. Despite his surprise and appreciation for the recognition, he remains solely motivated by passion for the craft.

Top Brand Affinities

Report Date: 2025-09-08

OTT maintains consistent pull among 25-34 & 18-24 audiences across UNITED STATES, UNITED KINGDOM, GERMANY. The audience leans heavily male (80%), so brand cues around style and status perform well. The clearest reach is on Youtube with 6,137 avg views per post; Instagram functions as the community touchpoint. Affinity with MOOG, Ableton, Trancefamily makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist OTT score 3.06% — Very Strong bucket.

Brand: MOOGBrand: AbletonBrand: Trancefamily

Followers:39,310

Engagements:1,203

Rate:3.1%

Posts:159

Avg Likes:1,188

Avg Comments:45

Avg Views:6,137

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 39,310 · Engagements 1,203 · Rate 3.1% Posts 159 · Views 6,137 · Avg Likes 1,188 · Avg Comments 45 · Avg Views 6,137	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 28% 35-44: 18% 45-64: 8%	Largest: 25-34 (45%); next: 18-24 (28%)
Gender Split	Female: 20% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries	UNITED STATES (27%) UNITED KINGDOM (7%) GERMANY (5%) RUSSIA (4%) CANADA (4%)	Top regions: UNITED STATES (27%), UNITED KINGDOM (7%), GERMANY (5%)
Platform Engagement	Instagram: 1,063 avg likes/post · Youtube: 6,137 avg views/post	Best reach: Youtube 6,137 avg views; best engagement: Instagram 1,063 avg likes

Top Brand Affinities

MOOG

Score: 63.56

Ableton

Score: 57.46

Trancefamily

Score: 46.75

Akai

Score: 28.17

Mixcloud

Score: 26.92

Lionsgate

Score: 15.99

SoundCloud

Score: 12.32

Pioneer

Score: 9.59

Acroyoga

Score: 9.45

Pacific Northwest Wonderland

Score: 9.32

Sennheiser

Score: 9.31

Pro Tools

Score: 9.12

Brand	Category	Score
MOOG		63.56
Ableton		57.46
Trancefamily		46.75
Akai		28.17
Mixcloud		26.92
Lionsgate		15.99
SoundCloud		12.32
Pioneer		9.59
Acroyoga		9.45
Pacific Northwest Wonderland		9.32
Sennheiser		9.31
Pro Tools		9.12
Mulberry		7.31
Beats Electronics		6.35
Coors		5.95
Matrix		5.15
Verizon		4.28
Spotify Music		4.20
Kickstarter		4.10
Taco Bell		3.83
Prismacolor		3.75
Fallout		3.52
Airbnb		3.29
Coachella		3.26
Comedy Central		3.25
Paramount Pictures		3.11
Showtime		3.08
Paypal		2.89
Emporium		2.63
Adobe		2.58
Lollapalooza		2.57
Polaroid		2.23
Etsy		2.21
Nickelodeon		2.14
Tesla Motors		2.14
Activision Blizzard		2.14
Geocaching		2.11
Subaru		1.94
A Game of Tones		1.85
Kodak		1.82
Cadillac		1.80
HBO		1.79
Pepsi		1.78
National Geographic		1.78
Warner Bros		1.74
GoPro		1.70
Nintendo		1.59
Star Wars		1.54
Chipotle Mexican Grill		1.52
Bellagio		1.52