OTR

OTR — electronic artist from US.

OTR's debut album, Lost at Midnight, showcases his unique sound inspired by his transformative experience in Japan. While studying aerospace engineering in…

Influence: 52.24% Fanbase: 24.20% Trending: 66.26% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 49.14% • Very Strong

As of 2025-09-09

18,019

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:55:34 UTC

Genres

electronicedm

Biography

OTR's debut album, Lost at Midnight, showcases his unique sound inspired by his transformative experience in Japan. While studying aerospace engineering in grad school at age 22, Ohio native Ryan Chadwick embarked on a last-minute internship in Kurashiki, Japan. Faced with a language barrier, he turned to music, teaching himself production and drawing from his surroundings to create compositions that reflect feelings of isolation and wonder. Influenced by artists like M83, Godford, and Fred again.., OTR's music captures a blend of introspection and inspiration.

Top Brand Affinities

Report Date: 2025-09-09

OTR speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, NIGERIA, CANADA. Composition is heavily male (57%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (3,704 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near iHeartRaves, Ableton, Akai, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist OTR score 3.35% — Very Strong bucket.

Brand: iHeartRavesBrand: AbletonBrand: Akai

Followers:18,019

Engagements:603

Rate:3.3%

Posts:81

Avg Likes:591

Avg Comments:19

Avg Views:4,164

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 18,019 · Engagements 603 · Rate 3.3% Posts 81 · Views 4,164 · Avg Likes 591 · Avg Comments 19 · Avg Views 4,164	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 35% 35-44: 13% 45-64: 6%	Largest: 18-24 (41%); next: 25-34 (35%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	UNITED STATES (88%) NIGERIA (9%) CANADA (3%) BRAZIL (3%) ITALY (2%)	Top regions: UNITED STATES (88%), NIGERIA (9%), CANADA (3%)
Platform Engagement	Instagram: 469 avg likes/post · Tiktok: 460 avg views/post · Youtube: 3,704 avg views/post	Best reach: Youtube 3,704 avg views; best engagement: Instagram 469 avg likes

Top Brand Affinities

iHeartRaves

Score: 49.14

Ableton

Score: 48.84

Akai

Score: 33.16

MOOG

Score: 32.00

Pioneer

Score: 26.12

Launchpad

Score: 25.87

Akg

Score: 25.53

Pro Tools

Score: 25.08

Mixcloud

Score: 24.31

Trancefamily

Score: 22.55

Sennheiser

Score: 20.80

Amazon Music

Score: 18.07

Brand	Category	Score
iHeartRaves		49.14
Ableton		48.84
Akai		33.16
MOOG		32.00
Pioneer		26.12
Launchpad		25.87
Akg		25.53
Pro Tools		25.08
Mixcloud		24.31
Trancefamily		22.55
Sennheiser		20.80
Amazon Music		18.07
SoundCloud		15.09
Coachella		10.06
Tomorrowland		9.97
Beats Electronics		8.98
Lollapalooza		8.71
Spotify Music		8.17
iHeartRadio Music Awards		5.61
Pacific Northwest Wonderland		4.59
MTV		4.21
A Game of Tones		4.14
Oculus		3.96
Kodak		3.80
Coors		3.78
Urban Outfitters		3.52
NORDSTROM		3.36
Lululemon Athletica		3.12
Adobe		2.97
Sony		2.94
Dr. Martens		2.92
Carhartt		2.84
Comedy Central		2.74
Airbnb		2.68
Monster Beverage		2.52
Showtime		2.45
NBC		2.44
Fujifilm		2.37
Chrysler		2.31
Paramount Pictures		2.31
Philips		2.22
musical.ly		2.09
ASOS		2.07
Nickelodeon		2.03
Polaroid		2.02
Vans		2.01
Budweiser		1.92
NFL		1.92
The North Face		1.91
Tinder		1.89