Otoboke Beaver
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
399,658
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 20:54:45 UTC
Genres
Biography
In 2018, Otoboke Beaver embarked on a whirlwind tour, covering over 24,000 miles in a week to play at Coachella and headline shows in the UK. Collaborating with labelmates Say Sue Me and Leggy, the band continued to captivate audiences with their dynamic performances. Their momentum carried into 2019 with a return to SXSW, the release of their album "ITEKOMI HITS" on Damnably Records, and a UK tour alongside Say Sue Me and Drinking Boys and Girls Choir.
Otoboke Beaver is a clear fit for 25-34 & 18-24 audiences with strength across UNITED STATES, JAPAN, BRAZIL. The audience is heavily male (80%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (70,804 avg views per post); Instagram builds the community layer. Affinity data highlights Movistar, Bandai Namco, Lollapalooza, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 399,658 · Engagements 4,742 · Rate 1.2% Posts 3,939 · Views 74,522 · Avg Likes 4,667 · Avg Comments 82 · Avg Views 74,522 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 41% 18-24: 30% 35-44: 16% 45-64: 8% |
Largest: 25-34 (41%); next: 18-24 (30%) |
| Gender Split |
Female: 20% Male: 80% Non-binary/Other: 0% |
Skews male (80%) |
| Top Countries |
UNITED STATES (21%) JAPAN (19%) BRAZIL (7%) UNITED KINGDOM (7%) MALAYSIA (6%) |
Top regions: UNITED STATES (21%), JAPAN (19%), BRAZIL (7%) |
| Platform Engagement | Instagram: 2,493 avg likes/post · Tiktok: 3,718 avg views/post · Youtube: 70,804 avg views/post | Best reach: Youtube 70,804 avg views; best engagement: Instagram 2,493 avg likes |
Top Brand Affinities
Movistar
Bandai Namco
Lollapalooza
Capcom
Gundam
Vivienne Westwood
Dr. Martens
Sega
Columbia Pictures
Resident Evil
Final Fantasy
Nintendo
| Brand | Category | Score |
|---|---|---|
| Movistar | 9.96 | |
| Bandai Namco | 8.29 | |
| Lollapalooza | 8.20 | |
| Capcom | 7.67 | |
| Gundam | 7.50 | |
| Vivienne Westwood | 7.35 | |
| Dr. Martens | 6.43 | |
| Sega | 5.71 | |
| Columbia Pictures | 5.00 | |
| Resident Evil | 4.14 | |
| Final Fantasy | 4.03 | |
| Nintendo | 3.82 | |
| Mortal Kombat | 3.61 | |
| Snoopy And The Peanuts Gang | 3.57 | |
| UNIQLO | 3.50 | |
| Spotify Music | 3.43 | |
| Cartoon Network | 3.39 | |
| Star Wars | 3.32 | |
| G-shock | 3.30 | |
| Panasonic | 3.21 | |
| Kodak | 3.14 | |
| Comedy Central | 2.81 | |
| The North Face | 2.68 | |
| Fujifilm | 2.68 | |
| Vans | 2.66 | |
| SoundCloud | 2.60 | |
| Pokemon | 2.53 | |
| Warner Bros | 2.41 | |
| Harley-Davidson | 2.24 | |
| AMC | 2.20 | |
| Nickelodeon | 2.17 | |
| New Balance | 2.15 | |
| Coachella | 2.09 | |
| Converse | 2.06 | |
| Budweiser | 2.00 | |
| Pokemon Go | 1.97 | |
| Suzuki | 1.92 | |
| Yamaha | 1.91 | |
| Tinder | 1.89 | |
| Lego | 1.88 | |
| Pepsi | 1.81 | |
| WWE | 1.81 | |
| Amazon | 1.81 | |
| Transformers | 1.74 | |
| ASICS | 1.72 | |
| Costco | 1.63 | |
| Supreme | 1.62 | |
| Marvel Entertainment | 1.57 | |
| DC Entertainment | 1.56 | |
| The Olympic Games | 1.56 |
Official Profiles
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LoginArtist: Otoboke Beaver
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















